The Power of
For three decades, Anthony Robbins has built his brand based on one thing:
Robbins = Results. His system of Immersion Coaching is unlike anything else in the world. He is the “Father of the Coaching Industry” and his coaches’ standards and training for success coaching are the best in the industry.
We offer general Immersion Coaching as well as Specialized Curriculum Coaching Courses on the areas of life that matter most.
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Hi. It’s Tony Robbins again. Listen, people ask me all the time, ‘If you really want to get lasting change, real results that stick around, what do you gotta do? What are the most important things, Tony, you’ve learned in that area?’
And I tell people the most common thing people talk about, is how they want to make a change in their life. But everybody wants a change, but nobody wants to work out. You know, everybody wants muscle, but nobody wants to train. See, one of the challenges that we have in our lives, is, we don’t realize that the process of training ourselves. The process of conditioning ourselves, actually feels incredible once you get that initial momentum. But most people don’t.
Why? Why do so many people say, ‘Well, I lost 100 pounds,’ you know, the same ten pounds ten times. [chuckles] Or they’ll tell me, ‘You know, ‘I’m on my fourth day without a cigarette, man, I’m doing really good.’ If you’re counting the days, it’s not lasting change. You’re just counting the days you tell people how long you lasted. If you want lasting change, you’ve gotta give up this idea of trying something. You’ve got to decide you’re going to commit to Mastery.
And when I say, ‘Commit to Mastery,’ what I mean by that is, most people dabble. They talk about, ‘Well, I’d like to change my body. I’d like to change. Make my relationship better. I’d like to have more passion there.’ But they don’t know what to do, and even if they did, they don’t have enough detail to be able to follow through. They haven’t made the shifts in their own emotion and their psychology to follow through. And it isn’t that difficult. But there is a path and it requires consistency. Think about it. Everybody overeats some of the time. Everybody gets angry or frustrated or sad or depressed some of the time. Your life is not controlled by what you do some of the time. It’s what you do consistently.
And here’s the secret: Whatever you want to make better, you better make sure you measure it more often. Think about it. If you want to lose weight, and you never look at a scale, that’s how people find themselves 20, 30, 40, 50 pounds overweight. Or even ten or fifteen. ‘Cause it kind of just happens slowly. And then all at once. Why do businesses go out of business, you know? Things are okay, okay, and then all of a sudden they’re in trouble overnight. It’s not overnight. All of our success and failure in life comes from little decisions. Little actions. Little moments. Failure isn’t an overnight event. It’s failure to make the phone call. It’s failure to say, ‘I love you.’ It’s failure to take care of your body. It’s failure to invest some time in yourself so you keep growing and expanding and not just reacting to the world that’s constantly demanding your attention. Success comes from doing the right things. Also, little things. Saying ‘I love you.’ Taking the time for what matters most: your body, your mind, your spirit, your emotion. Having a plan. And measuring your progress. That’s the second thing we need. You gotta commit to Mastery.
But you also really need to get yourself involved in what I call Immersion Coaching. Immersion Coaching is as old as humanity. How we passed on Mastery of anything: finances, crafts, ideas, business, politics. Usually you went to live with somebody. You went to work for somebody. You became an apprentice. And maybe decades or years or decades of your life, you’d commit time to be around that person day and night so you could see and feel all the little distinctions that make them so masterful at what they do.
Today, people have no patience. We all want it right now and people don’t only not commit to Mastery, but they rarely even find a real mentor or coach. They think they have all the answers. They try a few things. If it doesn’t work, they run to something else. If you want a great jump in the quality of your life. An extraordinary jump in the quality of your life, you gotta set yourself up to win. You gotta set yourself up with a process that allows you to consistently grow. Consistently enjoy your life. And consistently produce the results that you’re really after. And I don’t care what area of your life you want to change, Coaching is one of the most valuable tools in the world.
Now, when I started my career, there was no coaching industry. I helped to Father that industry almost 35 years ago. And it’s kind of interesting. When I first started out, if somebody would have said, ‘Oh, one of the best ways you can help an executive perform at a higher level is get him a personal coach,’ and people would have laughed at you. But today, it’s a multi-billion dollar industry because 70% of the Fortune 500 now say in a recent study, ‘If you want to find the top three ways to improve performance of an executive, one of those is personal coaching.’
But again, when I began, I’ll tell you kind of the history of how this came about. I was a young man who was always looking for answers. I wanted to change my own life initially, physically, mentally, emotionally, financially. But as soon as I got answers, I always was coaching other people. When I was in high school, I was Mr. Solution. If you had a problem, I had the solution. Especially if you were a girl because I was more motivated and I wanted to really help. But really, at that time, I would feed my mind. I didn’t have a lot of coaches to come after. I fed my mind with books. I would read a book a day. My goal was to read a book every single day that’s about personal development, improvement, psychology, physiology. Something that could help you improve your life. When people needed help, I had the answer. And I got hooked on having those answers. So, I kind of started that Coaching at that stage where I coached myself and people saw results. And those results made people ask me what to do, and that’s how I got involved in it.
But then as the years went by, I’m still a young man, but I was in my early 20′s. And I developed this incredible arsenal of tools. ATool Box. A tool chest if you will, of the very best tools to create change rapidly . Things that look like magic to people. Where I could take somebody and I would go on a radio show or a TV show and I would challenge traditional psychologists and psychiatrists. And I’d say, ‘Give me your worst patient. I don’t care if they have uncontrollable phobias. Have them come and see me and I’ll handle it in one hour.’ And I developed this idea that I was the one hour, The One-Stop Coach. The person that could help people make any change.
And I built my career by actually doing that. I got on television, radio. And I took people with lifetime phobias and turned them around. These were all just techniques and strategies that I didn’t develop. I just kept looking for the best. And I kept synthesizing it and bring it forward.
So when I started out, here I was, this guy helping people lose 30, 60, 90 and in some cases, 200 pounds. Or picking a guy that was barely surviving financially and within a couple years of this counseling, or coaching, as I started to call it, really got him to turn his business around and literally got him financially independent. Relationships that were falling apart and I learned the distinctions to help couples change.
And so, when you start getting those types of results that are that measureable, people started giving me attention. And the media started to come to me. And what they wanted to know was this: ‘What are you?’ And I thought. ‘Are you a guru?’ I said, ‘No, no, no, no. I’m not that.’ ‘You’re Mr. Motivator.’ Like, ‘No, no.’ I certainly believe in people having an inspired life. Think about it. Inspiration’s pretty important and if you’re not inspired, what is inspired? It means in spirit. It means there’s an Energy in your life. If you’re not inspired about your life, what do you have? Nothing.
But I’m really more about strategy. And they kept pushing me. Guru. Motivator. What are you? And I said, ‘You know what I really am? I’m a Coach.’ And I came up with that metaphor. I mean, there’s always been consultants in business. I wasn’t talking about businesses. It was individuals. And I said, ‘I’m not a therapist.’ You know, and I said, ‘I don’t have a degree. People pay me because I produce measureable results. They pay me nothing unless I do it. That’s how I set up my career. That’s how I built my brand.’ And I said, ‘You know, Coaches for me, are people that are not better than you are. A Coach just has a different perspective.
I mean, even back in those days, the best athletes in the day. The Gretzky’s, the Michael Jordan’s, etc. They all had a coach. Still do this day, the best type of Coaches. Because the Coach can see what you can’t see because you’re in the force. They’re outside of it. And I know as an athlete, I was better than some of my coaches. But, they made me better. So I said, ‘That’s my job. I’m a Coach.’ ‘Cause to me, a Coach is no better. They’re a friend. They’re an equal. They’re there for you. They’re somebody who cares deeply about your well being but they’re also incredibly skilled to help guide you at the moment you really need it.
And so I started promoting this idea of being a Coach, and you know, the sports metaphor helped some people. But the media didn’t buy into it very much. But I was able to succeed finally because I was able to keep measuring these results. I mean, I would go out and say, ‘Come see me for one session. I’ll handle this problem or you pay me nothing. And you can check it out for 60 days.’ I still use that formula to this day as many of you know with my products and services.
So, what was really fascinating though, was, along the way. There’s a point after years of calling myself a Coach. There was no Coaching Industry. Nobody talked about themselves as Coaches. I remember at one point I hit a point where I was about to give it up. And Larry King even said to me on air one time. ‘You know, what is this? You’re a Coach. What does that mean?’ I was trying to explain Peak Performance Coaching. And Strategy and so forth. And right about that time, suddenly, Coaching became the term of art. And everybody was a Coach. Therapists started calling themselves Coaches. Financial Planners became Coaches. It just became the term of art.
So, it’s been a fascinating journey watching that word come in, because what I did was, I helped build that term by making it based on real results. So you know, I’d go to the U.S. Army. And I went to this General. And I said, ‘General, I can take any training program you have in this entire Army. Any training program. Cut the training time in half, and increase the competency.’ He said, ‘You’re crazy.’ I said, ‘No, I’m expensive.’
We kind of giggled and laughed. And I was able to put together a deal. And I was going to be paid nothing unless I cut a training program in half and increased the competency.
And he started with a pistol-shooting training. 45-caliber pistol shooting. I never shot a gun before in my life. But I figured out the process. This is what I’m best at. Of what the best people in the world did. They gave me the best shooter in the Army. The best shooter in the Armed Services. And their Coach. Went underground. Worked with these guys. They had me shoot a gun, and it has a bit of a kick. And I did so poorly. And they’re going, ‘What are you gonna do? You’re just a kid.’ I was like 24 at the time. And I said, ‘Well, I know a little bit about how to model what makes people successful in their mind and their emotion. Because pulling that gun, there’s a certain amount of mechanics. But there’s also a strategy of what you do in your head that allows you to target in and make this so successful. My job is to uncover what that is.’ And I did.
I’ll give you a clue. All these shooters that are the best in the world? They don’t see the target far away. They mentally bring it closer. So when I designed the training program, the Coaching program for all new recruits, I designed it so when they first shot the gun. They never shot the gun till they’d gone through the exact same motions. Everything I learned from the best people. But then I put the target five feet away. So they go BOOM! And they shoot it right in the center the first time. Wow! BOOM! And they’ve built on this success whereas I was trying to shoot it from 40 yards away and I felt like a failure.
We build on success and that’s part of our Success Coaching System. Our Immersion Coaching System. The bottom line is, I got such great results that pretty soon I was coaching Princess Diana, President Clinton, Andre Agassi, the L.A. Kings. It just grew and grew and grew. And today, I’m very proud to say that I’m the most successful coach of our type in the world. I get seven figures to coach somebody plus a piece of the upside. And I have clients that I’ve had for seventeen consecutive years at that investment level. One of them is one of the Top Ten Financial Traders in the world. This is a man who’s made a half a billion dollars when the Market was destroyed in 1987. And in 2008 when the Market went through the floor. People losing trillions of dollars. He was up 23%. He’s brilliant. But I literally have coached him for those seventeen years. Seven figures a year. And it’s all been based on producing these real results.
I bring this point up to you not to brag, but to get across to you what is different. Today, anybody can call themselves a Coach. It’s a joke. It’s become a term of art for anything. Somebody can go to some class that somebody made up and be certified as a Coach. But can they really produce measurable results for YOU?
I have a system. And my system that I do for seven figures one on one for an individual, I’ve now taught all of my coaches to facilitate. And you’re not going to be paying seven figures, six figures, five figures. I think it’s a little less than three figures a month to give you an idea. It’s pitifully small, but the reward is priceless. And the people I have are extraordinary. So, does coaching work? Gosh, regular training. All the research shows that if you want to increase productivity in yourself and your life or in a business, overall training will increase productivity by 22%. Any ordinary training will do that.
But if you take ordinary training and you attach to it personal coaching, studies show it increases by 88% of your productivity, meaning, the results you get. The type of Immersion Coaching we do is a whole different level. I’ll tell you what the difference is. It’s a combination of all the strategies that I’ve accumulated that are proprietary to myself and what I teach for the last 33 years. I mean, I’ve dealt now with four million people from literally 100 different countries.
At this point, I’d have to be an idiot not to notice that there are certain patterns that make people successful. And certain patterns that make people fail. Patterns that make people frustrated and angry and depressed, and patterns that make people feel passionate and alive and taking control of their life. And so I’ve put those together, and I’ve trained my team in those. But the other part is, when I started out, I was doing one-on-one work with people. And I loved that. It was incredible.
But after awhile I saw, ‘You know, if I work with these people a couple hours a month, maybe I’ll get twenty, twenty-four hours a year of coaching with them. It’s fantastic. It’s short, but if I could get them together for one weekend event, I could take group dynamics and learn from each other. And I could produce this energy like you have when you are at an NBA Final Championship Game or a football game. Or a great baseball game. And all of a sudden, you got energy. You got group dynamics. AND I could do 50 hours in a weekend and make it like the time of peoples’ lives where you have this explosion of progress. And so then I thought, events were the answer.
And how we’ve come to our current Immersion Program is, I began to realize, ‘Wow! People get this huge jump in immersion with an event. And then having somebody one-on-one who knows you individually. Working with you. And helping you to hold yourself to a standard.’
- Measuring your progress.
- Helping to guide you.
- And doing it in a way that’s very convenient.
You don’t have to travel. They’re on the phone with you and they do it on the days that make sense for you. A couple times a month. And you’re ready to rock and roll and go to a different level. So I began to combine those and then we added our products. So that’s how we have our current Immersion System.
So here’s my offer to you. If you’re serious. If you’re not kidding yourself, and you really want to improve your life in any area. You know for things to change, you’ve gotta change. For you to get better. For things to get better, YOU gotta get better. It’s in every one of us. And so what we have to do is have a system to do it. So take advantage of this Immersion System. This Results Coaching System. This is the place where you can see your life really change because we’re proven it over and over again. It has a money-back guarantee.
Come to an event. If you can’t do that for starters, get yourself a coach and get yourself a product and focus on the areas you want to change,
- whether it be your body,
- your emotions,
- your relationships,
- your finances,
- your career,
- the way you master and manage your time,
- or just the experience of what is going to be meaningful and celebratory for you in this life.
Whatever you want to focus on, we’ve got the expertise to take you to that level. OR, if you’re in business, we have business coaching as well. And you can see that if you check out the section that we do on Business Breakthroughs.
So that’s our offering to you. Get yourself started. And one of the ways we can help you out if you’re just kind of interested and not sure whether you want to commit yet or not. Or try this process out or not. We have an opportunity for you to have a free coaching session that, there’s no charge. We’ll add value to your life. You’ll get a chance to focus and say, ‘What are the areas I want to improve? Why? What’s the strategy that will start to move you forward?’ And all you have to do is click on the button. Or, do the click to call. Or call our 800 number and we’ll schedule a coaching session for you.
But I’m passionate about coaching, as you can tell. It’s a part of my life and history. Coaches have made such a difference in my life. At certain times, it just gave me a little insight. You know, ‘I’m heading in this direction,’ and they made this little slight change, where, instead of I’m heading here, I’m heading here. But you take that a week from now. A month from now. Six months from now. A year from now. You end up in a different destination. A different destiny. Little things mean everything. And Coaches allow you not to miss those little things. They allow you to get consistent results. And they’re there for you as a friend to deal with both the good times and the challenging times. And God knows we have all of those together.
So, drop in with us. Test us out. Have a chance at our Immersion Coaching. I know you’ll be thrilled. And you can check on the website here and see results of all the clients I’ve dealt with. Top CEO’s, people in Government, Sports Stars. Or just average people who know that a consistent process of progress that’s measured, and that’s fun. And that’s simple, will get you from where you are to where you want to be.
That’s Results Coaching. That’s our Total Immersion System. And that’s our opportunity for you to test it out. All right? I hope that you’ll give us a try and that you’ll maybe drop me a note about the kind of impacts that you have. Or I’ll get to meet you at an event and you’ll share with me the story of your results. That’s one of my favorite things in life.
Live strong, and live with Passion. And thanks for your time.
Nothing is more powerful than the force of personal identity—when a person’s soul transcends the limits of the moment to embrace all that they are capable of becoming.
- Anthony Robbins
Closing the Gap:
The Power of Results Coaching
The Anthony Robbins Coaching program is designed to empower you with the focus, training and accountability you need to achieve the consistent results you demand in the most important areas of your life. Just as a personal fitness trainer helps you raise your standards for accelerated results in your body, your Anthony Robbins Coach will challenge and support you in attaining the results you desire and deserve in your life.
You can’t build muscle in an hour, a day, or even a weekend. Only with total immersion and consistent training can you produce lasting results.
But, what happens when a challenge occurs? People who understand the training effect know how to use setbacks to their advantage.
Focus is power. You and your Results Coach will begin by defining with crystal clarity the results that you are committed to achieving. You will then assess with absolute candor where you are right now to define the gap between where you are and where you want to be. Your coach will help identify the things that keep you from achieving the results you desire, and then help you create a game plan that not only works, but is enjoyable. Your success coaching plan is your “Pathway to Power.” It is not based on hope. It is not based on theory. It is modeled after those who have already achieved the real results you desire through life success coaching, at the highest and deepest levels.
You will work with a highly skilled coach selected to closely match your individual needs. You will take massive, intelligent action to achieve your results. Your coach will empower you with the extraordinary leverage of accountability, as a good friend, someone who understands your ultimate desires. Your coach will help measure, monitor, manage and support you to ensure that you keep your word to yourself, and take consistent action to guarantee coaching for success leads to the results you desire most.
The Robbins Results Coaching program is modeled precisely on the same system Anthony Robbins has used to personally coach people from 100 nations: from one of the world’s top financial traders—a man who earned nearly a half billion dollars in a single day, only to fall into a two-year slump before Robbins turned him around—to top professional athletes, Fortune 500 executives, parents, and world leaders. Robbins has modeled top realtors and insurance salespeople; individuals who have lost weight and kept it off; people who have created lasting, passionate relationships; and extraordinary achievers in virtually every realm.
You are about to enter a partnership that will give you the true competitive edge, but you must step up as well. Commit to business success coaching with the passion and focus that your life deserves. We’ll bring you extraordinary resources for powerfully improving the quality of your personal and professional life. Then you can truly experience the powerful momentum that comes from living life at its peak.
We promise an experience that will not only stretch you, but that will be more fun than you have ever imagined possible. We don’t pretend that our coaching success partnership will be effortless, but it will be extraordinarily rewarding.
Your time has now come for action.
When my trainer, John Hackleman, asked me to work with Tony Robbins, I was at first very skeptical. However, after getting to know Tony and attending his event, I became a firm believer in his strategies for leading a happier and more productive life.
Tony Robbins’ coaching has made a remarkable difference in my life both on and off the court. He’s helped me discover what I’m really made of, and he’s enabled me to see things from an empowering new vantage point. With Tony’s help, I’ve set new standards for myself, and I’ve taken my tennis game—and my life—to a whole new level! As he celebrates his 30th anniversary of transforming lives, I wish Tony many more years of helping others create extraordinary lives worth living.
Tony Robbins provides an amazing vehicle for looking at your life, mapping out a mission, and determining what’s holding you back and what you need to move forward. My mission in life is to access God’s gift of creativity to inspire, to touch people’s minds, bodies and spirits with love and compassion—to make a difference in this world. Tony tapped into my soul and helped me see my life’s work more clearly.
I am making some major improvements in my personal relationships since having my coaching sessions. I can’t wait to see what other improvements coaching sessions are going to bring into my life!
My Anthony Robbins coach was able to reframe things with extraordinary effectiveness. She made me feel better in 40 minutes than I have felt in many hours with my counselor. I felt in flow with my writing again – for the first time in 5 weeks! Until such a great talk with my coach I had been creatively blocked for 5 weeks, but I wrote 8 pages long hand on my legal pad immediately after our call!
I can’t believe the wonderful changes in my life since ordering Tony’s tapes and having an Anthony Robbins coach. I have always wanted to quit smoking, but have tried a million times and have failed. Everything my coach said to me was so encouraging and emotional. I am so proud to say that I quit smoking and am still smoke free! Thank you to Tony Robbins and his Coaches for the wonderful material and coaching. It is great to listen to Tony’s tapes, but to actually have someone call me to discuss my goals and to help me along the way is just incredible and truly made a difference. It made me feel special – you’re the best!