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Author: David Meerman Scott


Career & Business

Are you sharing or selling?

David Meerman Scott reveals the 85-10-5 rule of social media success

Career & Business

Why you need buyer personas

The first step to align your marketing and sales efforts

Career & Business

What is newsjacking?

Grow your business with this effective DIY marketing tactic

Career & Business

You are what you publish

How web content influences the buying process