How to show customer love

[@portabletext/react] Unknown block type "bannerAd", specify a component for it in the `components.types` prop

Many can claim they have the secret formula to business success, but one truth always remains: focus on your clients (or customers) and you are destined to win. Oftentimes, we are so focused on delivering a great product that we neglect what’s really important: our core customer. What good is a product or service if there is no one there to buy?

If your business is suffering or if you haven’t achieved the level of success you want, it’s time to ask yourself: “How do I love my customers more?” Your customer’s life is your business life. Get to know them well so you can deliver customer love that keeps them loyal and turns them into raving fans of your company.

So how do you love your clients? Make it all about them. When you focus on your clients’ needs, you will most certainly succeed. Here are Tony’s steps to “falling in love” with your client:

1. Forget about your product or service
2. Find out what your clients want/need
3. Focus on their needs

Listen to Tony explain this in his own words below:

Show customer love by forgetting about your product or service

To be a disruptor in your field, stop focusing on yourself. Success isn’t about falling in love with your products or services – it’s about focusing entirely on showing love for your clients. Customer needs change over time and when you love your products or services too much, you won’t be flexible enough to change what you offer to fit your market. When you stay flexible, you can turn problems into opportunities and always ensure you know the answer to “How can I love my customers more?”

Love your clients by finding out what they want/need

What issues are your clients facing that makes their lives more difficult or less fulfilling? What products or services do they wish were available but currently aren’t? Your ability to answer these questions with solutions shows plenty of customer love, with the added benefit of making your business talkably different. You can find out what your clients’ needs are by having them take surveys, using social media to generate conversations and doing market research.

Increase customer love by focusing on their needs

How can you uniquely address your customers’ needs with your products or services? Do you need to make tweaks to ensure they are user-friendly? Are you constantly innovating so your services evolve along with your customers’ needs? Create a cycle of constant feedback so you can always anticipate your customers’ future needs as well as address current ones. When you plan for the future, you’ll stay on top of social shifts and show customer love by addressing your customers’ needs before they are even aware of them.

You can answer the question “How can I show I love my customers?” by adhering to one rule: it’s not about you, it’s about them.

a purple paper boat is leading a row of white paper boats .

Elevate Your Impact: 10 Leadership Qualities Of Remarkable Leaders

Extraordinary leaders all have a mission to serve. Whether it’s serving others or serving a greater good, they know how to influence themselves and others to get behind a big idea that changes the world. While it’s true that influence is the core of leadership, truly remarkable leaders are ones who possess specific leadership qualities that they have […]


Scale your business: 11 ways to build lasting growth

Entrepreneurs excel at creating solutions to big problems, but they all seem to struggle with scaling a business. These big thinkers often use the concepts of scaling a business and growing a business interchangeably, but in reality, they’re two completely distinct concepts. For example, consider a successful startup or new small business: Without a clear […]


7 business triggers that could make or break your business

If there’s one lesson I’ve learned from owning more than a dozen companies, it’s this: leaders anticipate change while the losers are left reacting to it. And if we’ve learned anything from the past couple of years, change is the ONLY constant in life and business. Technology is like a personal trainer pressing the UP […]


Proven ways to turn your profit goals into reality

We often hear success stories about new businesses immediately hitting the profit jackpot. In reality, though, most companies – if they’re able even to stay open – don’t make a profit for at least several years. If you’re a new business owner, you’ve hopefully planned for this delay in income but remain eager to start […]


Achieve more with SMART goals

The value of setting goals in life cannot be overstated. In the words of Tony Robbins, “Progress equals happiness.” We need to feel like we’re working toward a goal to ultimately feel fulfilled and joyful in life. But are all goals created equal? Not necessarily. The outcomes you want ultimately point to the quality of […]


Keys to organic growth in business

Do you want to be a business owner, not just an operator? Do you want to use your business to live the life of your dreams? Are you an entrepreneur planning your exit strategy so you can build another business? To achieve any of these goals, you’ll need to do one thing: Grow your business. […]

  • Change your story

    Master Tony’s proven strategies to create endless momentum and change the trajectory of your life.

    View upcoming events
  • Become the best version of yourself

    Connect with like-minded individuals and start living the life of your dreams.

    View all programs