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Marketing Campaign Manager

Work that matters

At Robbins Research, our mission is to change lives everywhere. We create breakthroughs and awaken the human spirit in everyone. We have outrageous fun while we transform the quality of people’s lives around the world.

Who we are

We are the #1 personal development and peak performance strategy company in the world and we are looking for a highly skilled person to join our dynamic Marketing team as a Marketing Campaign Manager. We directly support all of the marketing needs for peak performance, life and business strategist, Tony Robbins.

Summary of the role

The Marketing Campaign Manager unites the vision of a cross functional sales and marketing team to develop compelling and integrated marketing campaigns that position Tony Robbins’ live events, products and services in the marketplace.

They plan and execute brand marketing and advertising programs to raise awareness, generate leads and drive sales. They steer marketing efforts through strategic innovation using market research, consumer trends, and modeling successful campaigns throughout the marketplace.

The Marketing Campaign Manager works closely with sales leaders to ensure campaigns and programs are supporting sales goals and making time sensitive adjustments as needed to ensure success. They will identify campaign outcomes, unite sales and marketing goals, develop creative briefs identifying target audience, key messaging, and creative strategy through a productive marketing and media mix.

With strong attention to detail, they will coordinate and supervise the execution and productivity of the campaigns, working alongside the business intelligence analyst and sales leaders to understand effectiveness and propose tactical solutions when shifts need to be made.

Essential functions and responsibilities
  • Work with brand strategy team, sales team leads, cross-channel digital strategist and marketing director to provide campaign content direction for all marketing campaigns for Tony Robbins’ events, product sales and coaching services.
  • Development and approval of all elements in the marketing plan including email, direct mail, landing pages, value-add campaigns, digital, print and outdoor advertising, collateral, social media and other marketing communications.
  • Awareness of budgets in order to stay within anticipated criteria for each campaign.
  • Keeps an eye on marketing trends and identifies appropriate parallels to maintain brand relevance in the marketplace.
  • Work with sales team leads to define list/database strategy and manage correct list pulls, and ensure data integrity in order to report ROI on each marketing campaign.
  • Work with sales team leads to test new compelling promotional offers and sales tactics.
  • Experience with testing and optimizing campaign offers using A/B or split tests.
  • Recommends changes to existing campaigns and new innovative ideas to enhance sales and marketing results.
  • upport event marketing team and sales team leads in the development and approval of operational communication for events, products and coaching.
  • Create lead nurturing and content marketing strategies to maximize ROI of leads within the existing database
  • Operating knowledge of CRM and marketing automation technologies, preferably Salesforce and Marketo, and capability to setup marketing campaigns within the system.
  • Management of active campaigns in the CRM environment including start date, end date, naming/tagging and matching phone numbers and displays for the sales queue.
To be effective in this role you must be
  • Mission driven and connect with the ultimate purpose of transforming the quality of people’s lives through Tony Robbins’ content and teachings
  • Recognized and well-rounded marketing leader
  • A proven leader in managing by objective/outcome
  • Attentive to detail, self starter with excellent organizational and project management skills
  • Diplomatic and positive attitude with ability to influence peers, yet be flexible to adapt to changing needs
  • An excellent written and oral communicator
  • In depth understanding of creative development; comfortable communicating with members of these departments as well as outside stakeholders and vendors about related topics
  • In depth understanding of creative development; comfortable communicating with members of these departments as well as outside stakeholders and vendors about related topics
  • Capable of self-managing and multi-tasking in a fast-paced environment
  • Able to provide constructive feedback in real time
  • Prepared to make timely, difficult decisions based on flexibility and compromise with other stakeholders for the success of a campaign
  • Data-driven and able to communicate and manage outcomes while monitoring competitive performance
  • Confident in proactively suggesting solutions and innovative ideas that create raving fans and meet company needs
  • A great anticipator who manages problems and solutions in a timely manner
  • Well versed in planning and leading campaigns across multiple platforms in a fast-paced environment
Qualifications and requirements
  • Bachelor’s degree, with focus in Marketing or Business (or related field)
  • Minimum of 5 years experience within marketing communications and events
  • Working knowledge of Microsoft-based software: Outlook, Word, Excel and PowerPoint
  • Experience with Salesforce and Marketo is a plus
  • Event marketing experience is preferred (driving tickets sales and growing attendance)
  • Experience with digital marketing and media is a priority (i.e. email marketing, social media, online advertising, SEO, blogging, etc.
  • Perks
    • Travel to amazing locations around the world
    • Work with the best of the best in the world, in diverse industries
    • Work in a socially conscious and mission-driven organization
    • Flexibility in the office — managed by outcomes achieved, not by process (work hard/play hard mentality
    To apply

    To apply, email your cover letter, resume and answers to the questions below to rrimarketinghires@tonyrobbins.com. Please answer the following question in your cover letter:

    • What are you passionate about? What gets you up in the morning?
    • What sets you apart from the rest?
    • Describe a successful campaign that you’ve previously managed and why it was unique. Please include metrics that demonstrate the success
    • Describe a successful campaign that you’ve previously managed and why it was unique. Please include metrics that demonstrate the success
    • Apply NOW