Business Mastery

Innovate your strategy. Rewire your psychology. Ignite your business growth.
Scottsdale, AZ | August 19 - 23, 2020

Letter from Tony

Dear Brothers, Sisters, Entrepreneurs, 

We are in an INTENSE winter. 40 million people in America alone are unemployed. As a business owner myself, I understand the challenges you are facing. You want to deliver for your clients. You want to make sure your employees get paid. You want to make sure that your business SURVIVES this uncharted economy.

While these times are undoubtedly uncharted, they are also built for those ready to seize this opportunity. But we have to innovate. We have to adapt. We have to pivot. We have to figure out what to do to turn our businesses around.

There’s a small number of businesses that will succeed and they will be extraordinary because if you can succeed in winter, you will dominate for the rest of your life. And that’s why you’re here. Because you are ready for that challenge. I want you to know that I have been obsessing about how to support you figuring out how do we innovate, where do we pivot, how do we figure out our NEW ideal client and serve them what they need RIGHT NOW?

You and I MUST find the way forward together. And we will. That’s why I’ve transformed Business Mastery into a one year program. So it’s not just an event anymore. It’s a full year of content. And it starts the day that you sign up. I’m committed to getting you decades of experience and expertise condensed into ONE program. Together we will make sure your business doesn’t just survive – that instead, it grows, expands and thrives!


The Business Mastery Program is 1 year of content that starts the day you sign up. The program has 3 critical phases to help you:

  1. INITIATE: Get the solutions to strengthen your business NOW. Tony designed this portion of your program to give you the answers you need TODAY and to maximize your time at Business Mastery:
  • 5-part training series. Tony has assembled his “winter economy” team of elite advisors to give you turnkey information and immediate opportunities to pivot your business NOW. You’ll even have the opportunity to ask questions of Tony’s brightest experts AND…TONY ROBBINS himself will get you ready for the event Pre-Event Warm Up.
  • Membership in the private Business Mastery Breakthrough Community. LEARN, CONNECT and CONTRIBUTE with other business GLADIATORS just like you. You’ll share ideas and strategies to strengthen and pivot your business with a worldwide community of business owners from diverse industries and complementary skill sets.
  • Time of Your Life Audio program. This program will give you the framework for a results focused, purpose driven business AND life.  You’ll manage projects better, ask better questions and make more effective decisions.
  • Six 1:1 Coaching sessions. Maximize your time and investment in Business Mastery. You and your coach will work side by side to: identify key areas of improvement, focus your attention on your best business opportunities, identify patterns of behavior and beliefs that serve you and don’t serve you, optimize your business processes, & build a system for sustained success.
  • Complimentary Tax Assessment. Tony’s trusted accounting partner will find hidden treasure in your business. Uncover hidden savings and maximize your business cash flow now
  1. IMMERSE: Through a 5-day interactive event experience, you will refocus and realign your psychology AND get the tools, systems and insights you need to compete and innovate in any economy. 
  2. IMPLEMENT: Get six months of extraordinary business content delivered by a panel of Tony’s most trusted advisors who will give you the tools and skills to keep implementing and maximizing your learnings – and you’ll have unlimited access for an entire YEAR.


  • Tony Robbins is a partner in 55+ companies with combined annual sales of more than $6 billion per year.
  • Robbins was named one of the “Top 200 Business Gurus” by Harvard Business Review.
  • His companies have more than 1,200 employees across 8 sectors including biotech, finance and non-profit.
  • Robbins is listed as “Top 50 Business Intellectuals in the World” by Accenture, and named one of the “Top 6 advisors to help clients take their business to the next level” by American Express.


  • If you are a business owner who needs to pivot… 
  • If you are looking to enter a new market or sell a new product… 
  • If your business is stable and you’re looking for a way to capitalize in this new climate

Tony Robbins’ Business Mastery Program can move you from where you are now to the incredible future you envision – regardless of the economy or outside forces. 

  • This program is for anyone who is not willing to settle – not willing to suffer, or even survive. 
  • This program is for those determined to thrive and continue to serve at greater and greater levels. 
  • This program is for anyone who is hungry for an accelerated path to proven results


  • Master the foundational tools and strategies that will help you lead, grow and thrive – even now.
  • Build a gladiator psychology you need to run your business in ANY economy.
  • Develop your turnkey, agile business mapd esigned to help you successfully navigate through even the most unpredictable economic conditions.
  • Redefine your growth plan. Tony will show you how to find hidden growth opportunities through incremental optimization.
  • Model actionable insights from massively successful CEOs who have emerged victorious from all economic seasons.

Apply Now


Learn a systematic method to uncover and resolve every business problem that has not yet been solved by you and your team. By looking at your business through a new filter, you will discover what needs to be solved first and how to capture, categorize, and sequence your approach to build momentum and maximize success.


Know exactly where your business really is — not where you think it is. The competitive advantages that put you in business and made you successful in the first place are almost certainly not sustainable moving forward.


Realize the impact of your organization’s “Stage of Life.” Organizations, like living creatures, have stages of life — they are born, they age, they mature, and they die. Only by understanding where your business is in this cycle, can you anticipate, prepare and solve the inevitable challenges that will occur in your business in advance.


We brought together an exclusive group of individuals who have devoted their time and energy to helping entrepreneurs.


Lead Speaker






Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker

Tony Robbins ranks among the "Top 200 Business Gurus"

Harvard Business Review

Tony Robbins ranks as one of the "Top 50 Business Intellectuals in the World"


Tony Robbins named one of the top 6 advisors to help clients take their business to the next level

American Express

Business Mastery is where you take control of your business, massively increase profits, create sustainable growth and get your time back. All this, from world-leading experts in business, leadership, finance and marketing. In just 5 days. Can you afford NOT to be here?

Grow your business by 30-120%

Apply Now

The Phoenician, A Luxury Collection Resort, Scottsdale


The Phoenician, A Luxury Collection Resort, Scottsdale
6000 E Camelback Rd, Scottsdale, AZ 85251


Phoenix Sky Harbor Airport
3400 E Sky Harbor Blvd, Phoenix, AZ 85034



The times below for the seminar are approximate times only.

Arrive: Tuesday, August 18
Start: Wednesday, August 19
End: Sunday, August 23
Depart: Monday, August 24

Tuesday, August 18
6:00pm – 8:00pm
Registration takes place in the Camelback Ballroom. Main
Event takes place in the Phoenician Grand Ballroom.

Event Details

Daily Schedule

Day 1:
  • Learn the benefits of a business map vs. business plan, and how to make your future growth agile and adaptable to changing conditions
  • Understand your role in your business now, and what it needs to be in the future
  • Learn the 7 forces of Business Mastery and how to apply them to grow your business
Day 2:
  • Shift to a growth mindset and workshop to understand how you can experience at least 30% growth by making small optimizations to your current sales processes
  • Best-selling author and renowned online marketing strategist David Meerman Scott shows you how to identify and reach your ideal client, simplifies marketing mastery and gives turn key tips on newsjacking
Day 3:
  • Seasoned entrepreneur and internationally-known speaker Keith Cunningham demystifies accounting and helps you understand your finances so you can control your future
  • Learn the Opt and Max strategy that Tony uses across his $6 billion dollar empire to create massive profit through manageable, incremental shifts
Day 4:
  • Keith Cunningham further breaks down your business accounting to tell a story, and teaches you how to read and interpret that story to make smart decisions in your business
  • Get your roadmap to financial freedom from Peter Mallouk, President of Creative Planning, Inc.
Day 5:
  • Workshop your new knowledge to create a plan for implementation and integration when you return home from Business Mastery
  • Tony interviews an all-star panel of business magnates, like the founders/CEOs of Airbnb, Orangetheory Shake Shack, SoulCycle, Warby Parker, Zappos and more

To view our room block property and receive preffered rates, please
There are a limited number of rooms, so please book soon.


The hotel provides self and valet parking for guests and visitors.
There is no access for over-sized vehicles in the hotel parking
garage. Currently, parking rates are as follows:
Overnight Self-Parking is $10 per car, per day (discounted from $20)
Valet Parking is $33 per car, per day
Rates above are inclusive of tax and are subject to change. Parking
rates at time of event will apply.


All persons, bags, parcels, clothing and other items will be subject to
screening/security checks at point of entry and also within the event.
One standard backpack size bag per person will be allowed. Large
bags, coolers and suitcases are prohibited.


Dress casually and comfortably throughout the weekend. The room can be extremely cool, so please bring a light jacket or sweater.


Each attendee can bring in (1) sealed bottle/drink and (1) sealed snack
into the meeting room daily

The Business Mastery Experience

In order to maximize your Business Mastery experience, it is important that you:

  • Show up on time
  • Play full out
  • Bring your team with you so you are able to implement a cultural shift company wide
  • Bring a printed copy of your most recent tax return or financial statement. Working with your own real numbers will help you create customized strategies for the growth of your business.

We have incorporated time in the program for you to partake in a mid-day snack break.

Business Mastery

Business Mastery

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frequently asked questions

How much is the event?

Price points vary depending on participation. Programs you may have already completed, the number of people in your group, seating type, and timing of purchase determine this. Please contact a Business Mastery Representative at 1-866-696-0679 to learn more about Business Mastery program pricing.

I want to bring associates or vendors I work with. Is there a discounted rate? Group rates?

We have discounted rates for business owners/entrepreneurs/etc. who’d like to bring a team with them. Depending on the number of attendees and the time of purchase will impact group pricing. Please contact a Business Mastery Representative at 1-866-696-0679 for Group Discounts.

What is the breakdown of each day? Can I get a copy of the curriculum?

Unfortunately the curriculum will not be distributed in advance. Tony is a firm believer in “Full Immersion.” The five days will be a deep dive into your business, evaluating where you are and where you want to be, and learning the strategies that will get you there. At the end of the Business Mastery program, you will be a master of Tony’s 7 Forces that you can apply to your business to see real change. Visit the About Page to learn more about the 7 Forces of Business Mastery.

What is the Million Dollar Money Back Guarantee?

If after the FULL FIRST day of Business Mastery you don’t feel that you have received $1 million dollars of value, simply hand in your name badge and workbook and we will refund you for the full ticket price.

Will Tony be there in person? Is he speaking every day of the event?

You better believe he will! Tony is the main speaker and will be on stage and fully in action every single day. We usually have 4-6 influential guest speakers at our Business Mastery event, so you’ll also hear from some of the best and most brilliant in business, whom Tony has personally advised and selected.

How long is the event? How many hours per day are we in session?

A traditional Business Mastery event is 5 days of full immersion. The program itself is a 12-month commitment that promises real results. Tony is an “Outcome” driven individual–what this means is that each day, programming will go as late and long as is necessary to meet the group’s outcomes! (You’re absolutely going to get your money’s worth.) Some nights will end at 10 PM; some have gone as late as 2 in the morning. If you’re making travel arrangements, we recommend you schedule your flight for the following day. The last day of the event is critical and you don’t want to leave early to catch a flight.

Do I need to attend other events prior to applying for Business Mastery? Are there any prerequisites?

No, with Business Mastery we start from the beginning—with figuring out who and where you are as a business. However, you do need to be a business owner, entrepreneur, and/or someone that wants to radically improve your business. If you are interested in one day running your own business, we highly encourage you to attend and start with the right tools and strategies in hand.

Will food and accommodations be included?

Food and accommodations are not included with the price of your ticket. However, we do contract with hotels in the surrounding area to provide special rates for attendees. Additionally, there are multiple places to eat near the exposition space.

What should I bring to the event?

We suggest bringing layers of clothing, as the event space can get very cold! Bring a pad of paper and pen, and most importantly, bring an open mind.

What is the dress code?

The dress code is business casual, but do dress comfortably. These are long hours and you’ll be moving a bit. Make sure you wear comfortable shoes and bring a sweater or jacket.

Is there upgraded seating?

Yes! If you’re interested in upgrading your seat(s), make sure to speak with a Business Mastery Representative at 1-866-696-0679 for details. We have a limited number of upgraded Diamond seats, which provides early entry and seats at the front of the room. Proximity is Power! If you want the best experience possible, upgrade to Diamond.

Take Your Business to the Next Level

Business Mastery is the only business seminar in the world created by Tony Robbins to properly prepare you to master the curriculum of skills designed to help you elevate your business to the next level. Admission is extremely competitive and exclusive. Fill out the form below to see if you qualify for Business Mastery. Space is limited so only qualified business owners will be approved.

"I received an immediate ROI from the investment and I continue to gain from the lessons learned from Business Mastery. I highly recommend this event if you want your business to grow and serve others."

Adrian L.

"Highly recommended! Probably the best business conference you'll ever go to - the energy, the environment and the speakers are amazing."

Alejandro D.

"Outstanding talented speakers and also attendees. If you are looking to take your business to the next level this is a MUST! "

Kevin K.


Tony believes so much in this program, that if you don’t feel that you’ve gotten $1 million worth of knowledge out of this seminar on the first day, turn in your manual and materials and we will give you a full refund for the event!