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From the Vault: Tony Robbins & Jay Abraham

World-class marketing, strategic innovation and how to grow a business exponentially

In this special mini-season, we are unlocking the vaults to bring you exclusive, in-depth conversations between Tony and four truly outstanding achievers and impressive innovators. These dynamic individuals are not just experts in their respective fields — they are pioneers. They are charting new territory and breaking new ground. And their insights, ideas and drive are shaping the world we live in.

With each episode, you will be privy to a wealth of powerful ideas and strategies that you can use immediately to increase income, influence others more effectively, advance your career, enhance your personal relationships, improve your health, eliminate fears, and experience more joy and fulfillment in your life.

In this two-part episode, you will hear an exciting discussion between Tony and marketing expert and business consultant, Jay Abraham, and learn how a few simple strategies can dramatically increase your income. Known as “The Billion Dollar Man,” Jay has helped over 10,000 businesses and practicing professionals in 400 industries to dramatically boost their revenue and profits. Jay has also been recognized by Forbes Magazine as one of the Top 5 Executive Coaches in the country, and personally conducted more than 150 high-level seminars around the world.

Listen on iTunes now

Jay Abraham, Marketing Expert

Jay Abraham, Marketing Expert


Part 1

[5:45] Intangible assets that business owners must leverage
[11:50] Analyzing, measuring and replacing underperforming aspects
[14:00] First impressions and first statements
[17:40] The lifetime value of a customer
[20:00] Incentivizing employees
[20:45] Ingenuity to find new points of leverage
[22:00] Jay’s experience turning “Icy Hot” around
[26:30] The power of one small shift
[27:50] Three ways to grow a business exponentially
[33:40] What stops people from optimization
[40:00] The value you bring to a customer
[43:00] Measuring, quantifying and improving your processes
[48:10] Why most businesses fail
[50:00] Building pillars that will support your business
[57:00] Providing comfort for your customer can bring in more revenue

Part 2

[02:10] Optimizing every opportunity and asset
[4:50] Forming the optimal success strategy
[7:05] Your identity in the marketplace
[8:10] Building more pillars and creating more value
[11:05] The definition of innovative marketing
[12:15] How individuals can create value themselves
[16:50] Increasing efficiency in your processes
[21:50] Lessons Jay learned from past work experiences
[27:20] Lead generation
[29:20] Asking yourself the right questions
[32:10] Who stands to benefit more than you from your success
[35:50] The benefit of offering risk-free transactions
[42:10] Incorporating risk-reversal into your selling proposal
[45:30] Creating a unique identity in the marketplace
[48:00] Effective ways of finding sales strategies
[50:50] Finding the business you should be in
[58:30] The reward of owning your own business


The 2-millimeter rule – The slightest adjustments in your business can yield massive results over time.

How to build a $10M business – Dave Kerpen, CEO of Likable Local and Cofounder and Chairman of Likable Media, reveals his 10 key ways to growing a $10 million business.

Is it time to fire your customers? – From toxic employees to customers and clients, knowing when it is time to end a relationship is a key lesson for anyone serious about creating lasting success.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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