The biggest mistake most businesses make is falling in love with their product or service, not with their clients.
If you are too focused on your product, you might overlook what’s best for your client and your product is nothing without a client to sell it to. However, when your client is your number one priority, your product becomes tailored to their interests. A happy client creates a great product.
Others are making a product or providing a service. They are the commodities. You are unique; you have differentiated your business by helping your clients solve a specific problem in a bold way. This is the key to making sure no one else in your industry even comes close. This is the bedrock principle behind Force #7, Constantly Create Raving Fan Clients and Culture. It’s not just about being different, it’s about providing so much value that your clients can’t help but tell others about it — with genuine enthusiasm and excitement.
There is one thing you can do today to create an immediate impact on the quality and profitability of your business.
You have to understand, anticipate and consistently fulfill the deepest needs of your clients. To do this, you must live by these seven commandments.
Aim for a 3:1 or 4:1 ratio of giving value over promoting your products or services.
People don’t buy products; they buy the pleasure they get from products. Do everything in your power to help your clients get the results they desire from your products.
You want your clients to keep coming back and to do so, you have to keep giving them reasons to.
If something goes awry, tell your clients what happened. When you make your offers, be totally clear what it means to your clients.
Give them special benefits, discounts, offers and value in addition to what your core clients are receiving.
It’s called the value chain and a single break can permanently end your relationship with your client.
When you create a reciprocal relationship, it strengthens the sense of fulfillment your business gives you
It all comes down to constantly adding value to your clients. If you do this, they’ll repay you with sharing the experience with everyone they know.