James Cunnings




I’ve been on this mission with Tony Robbins as a Senior Results Coaching Strategist for over a decade and feel absolutely blessed to be a part of something much bigger than myself. My primary focus is to empower and positively impact individuals to experience massive growth, transformation, authenticity, fulfillment and to live life intentionally, by design.

I have delivered over 15,000 coaching strategy sessions extending from CEO’s of Fortune 100 Companies to stay at home moms. I have worked with people at the summit of their life wanting to expand even further, those who felt too comfortable or stagnant and have also helped individuals from ending their lives. I have a BA in Business Administration and International Business Cultures, Minor in Psychology and have founded several businesses ranging from financial services, consulting platforms, startup companies, lifestyle brands and YouTube Series. Additionally, I spent time studying NLP, NAC, Gestalt, Ericksonian Hypnosis, Heritage Profiling, human needs psychology, and countless other therapies & methodologies.

Ultimately, what differentiates myself is my real-life experience of coming from an early childhood of despair, living in total survival mode, to effectively making a commitment to transform my life into a thriving, contributing and purpose-driven existence. No matter what you have gone through or where you are at in life — with the right mindset, focus, strategies, training, and Power-Team support — I guarantee you can make some big changes, create real results and take your life to the next level.

Born and raised in San Diego, California, I still live in the sunshine state with my beautiful wife of 13 years, Sarah, our 11-year-old daughter, Rylee Jane, 4-year-old daughter, Saylor June, our cat, Lily, and Pomsky puppy, Rowen James. We’re looking forward to getting back to Namali, Fiji this year for the 4th time!

The Tony Robbins Advantage

With nearly 40 years of proven success, our coaches are the only coaches trained in Tony Robbins' proprietary techniques and methodologies; which have helped millions change their lives forever.

Unlike other coaching programs, your Tony Robbins Results Coach will go beyond simple strategy and mentoring. Your Results Coach knows the mind is the key to your success. Even a great strategy doesn’t matter without the right mindset to implement it. What if you took active control of your mind and redirected your focus on living life at the next level? What if you had the tools to re-program the way you think? To develop a mindset so positive, so powerful that you design a life that gives you fulfillment, joy and passion?

Empowering Yourself Through Coaching

All great leaders have coaches, even Tony. Your coach helps you break through limitations, set new goals and keep you accountable to ensure you get the results you desire in any area of your life. From mindset to accountability, strategic thinking to execution, your Results Coach is always there to help you reach your peak.

Here’s a few ways we help you do it:

  • Gain clarity in your purpose – Get clear and focused on the goals and objectives that will radically change your life in the next year.
  • Achieve your health & fitness goals – Get more energy, more vitality and more accountability from a coach that pushes you. Stay committed for real results and start living the life you desire.
  • Ignite passion in your relationships – Remove beliefs that are sabotaging you from true connection and discover the key to fulfillment in relationships.
  • Become a more effective leader – Break through limitations and gain the skills to persuade, inspire and connect with others.
  • Prepare for change – Tap into courage, strength, passion and confidence to overcome any challenge or unexpected change that life throws at you.
  • Grow your business – Commit in times of uncertainty, and step out of your comfort zone to drive sales & profits.

Maximizing Your Results

The secret to taking life to the next level is just one word – progress. Progress equals happiness. To achieve this, you have to remember: progress results from actively and consciously engaging – playing full out and challenging yourself to achieve the goals ahead.

The relationship you have with your Tony Robbins Results Coach is a partnership. Your coach will come prepared and give 200% to ensure your success and accountability. To get everything you deserve, you too must do your part by following through on the commitments you make.

To make sure you’re prepared, here is a reminder of the basic guidelines in your contract:

  • Your coach will call you – Be available, ready, and in state for your coaching call.
  • 30-minute sessions – Be prompt to avoid missing valuable time.
  • Come prepared – Complete any action items you committed to between sessions.
  • Speak openly & honestly – Communications with your coach are fully confidential.
  • 24-hour cancelation policy – No shows, rescheduling or canceling with less than 24-hours notice is considered a completed session and will be counted towards your coaching plan.