Finding the right key

In the right key one can say anything. In the wrong key, nothing: the only delicate part is the establishment of the key.

– George Bernard Shaw

One of the best ways to become aware of the astonishing diversity of human reactions is to speak to a group of people. You can’t help noticing how differently people react to the same thing. You tell a motivational story, and one person will be transfixed, another bored to tears. You tell a joke, and one person howls while another doesn’t move a muscle. You’d think each person was listening in a different mental language.

The question is, why do people react so differently to identical messages? Why does one person see the glass as half-empty and another see it as half-full? Why does one person hear a message and feel energized, excited and motivated while another heads the exact same message and doesn’t respond at all?

Shaw’s quote is precisely right. If you address someone in the right key, you can do anything. If you address him/her in the wrong one, you can do nothing. The most inspiring message, the most insightful thought, the most intelligent critique, are absolutely meaningless unless they’re understood both intellectually and emotionally by the person to whom they’re being addressed. They’re major keys not just to personal power, but to many of the broader issues we must confront collectively. If you want to be a master persuader, a master communicator, in both business and in personal life, you have to know how to find the right key.

The path is through metaprograms. Metaprograms are the keys to the way a person processes information. They’re powerful internal patterns that help determine how he forms his internal representations and directs his behavior. Metaprograms are the internal programs (or sorts) we use in deciding what to pay attention to. We distort, delete, and generalize information because the conscious mind can only pay attention to so many pieces of information at any given time.