Business Mastery



We don’t live in the same world that we lived in at the beginning of this year… and if your business isn’t keeping up with this rapidly changing world, you risk being left behind.

In this time of upheaval – during this economic winter – you can either get caught in the storm and suffer, or you can use this time to innovate, create and master your skill set to launch into a thriving and successful future.

With Business Mastery you’ll get the tools and capabilities you need to take advantage of this winter season. You will:

  • Discover the surprising and critical factors that are holding your business back.
  • Learn how to use changes in the economy as opportunities instead of letting them become roadblocks.
  • Create a monumental vision for your business that reignites your passion and purpose.
  • Gain actionable strategies and tools to grow your business beyond your wildest dreams.

Most business owners are hunkered down simply hoping to survive, but that won’t lead to the exponential growth or the massive results you want in your business.

So join Tony for an epic Business Mastery Virtual journey – 5 days of LIVE immersion with Tony and experts in all areas of business, plus a year-long curriculum that you can implement on your own time!

With Business Mastery, you will create a plan so that your business doesn’t just survive these crazy times – it thrives.


This is a program for those serious about growth. Those who are hungry for more. Those who are passionate about serving their clients at the highest level.

It’s for entrepreneurs who want to start a new business or transform their existing enterprises. It’s for established executives and managers who need to refocus and realign their psychology. It’s for successful business owners who are ready to create their exit strategy.


Business Mastery Virtual is unlike any other virtual event on the planet. It’s not a seminar or a Zoom training or something you play in the background while you work on other outcomes – it’s a fully immersive, interactive and action-packed 5 days where you’ll dig into the nuts and bolts of your business to make immediate changes and a plan of action for your future.

Through this program, you’ll master the foundational tools and strategies that will help you lead, grow and thrive in any economy… even this one. You’ll develop a personalized turnkey business map to help you navigate even the most unpredictable economic conditions. And Tony will show you how to find hidden growth opportunities so you can redefine your growth plan.


As an entrepreneur, Tony Robbins is an unmatched expert on what it takes to be successful in business and beyond. He is a partner in 70+ companies with combined annual sales of more than $6 billion per year and more than 1,200 employees across 8 sectors including biotech, finance and non-profit. As the best-selling author of UNSHAKEABLE: Your Financial Freedom Playbook and most recently The Path: Accelerating Your Journey To Financial Freedom, Tony’s business advice has helped millions, including Marc Benioff of Salesforce and investor Carl Icahn.

Tony Robbins’ expertise is recognized across the business world: He was named one of the “Top 200 Business Gurus” by Harvard Business Review, one of the “Top 50 Business Intellectuals in the World” by Accenture and one of the “Top 6 Advisors to Help Clients Take Their Business to the Next Level” by American Express. Fortune Magazine crowned him the “CEO Whisperer” and Worth Magazine has named him among the top 100 most powerful people in global finance. Tony is truly a business master and a defining voice in life and business strategy.


Learn how to systematically uncover and resolve every business problem you encounter so that you can overcome roadblocks and get on the path to massive business growth.


Know exactly where your business really is – not where you think it is. Create a new business map to get you exactly where you want to go, despite changing conditions along the way.


Dive into every area of your business to make incremental shifts that will add up to big change. Maximize your systems and optimize your operations to grow in a sustainable way.


The Business Mastery Stage Hosts Some Of The Most Disruptive, Innovative And Masterful Entrepreneurs In The World. Speakers Include:


Entrepreneur, #1 New York Times bestselling author and philanthropist


New York Times best-selling author, entrepreneur and investor


Founder of SPANX and youngest self-made female billionaire


Serial entrepreneur, philanthropist, innovator and loves to disrupt usual patterns of thinking


Entrepreneur, philanthropist and the Founder of CAULIPOWER


CPA, tax professional, international speaker and bestselling author.


CEO of StoryBrand, public speaker and bestselling author


Entrepreneur and founder & CEO of TeamAlliance Technology Partners

BILL T. GROSS – Speaker

Founder, Chairman, and CEO of Heliogen and Idealab


Digital marketer, agency owner and 8-time Telly Award Winner

Jamie Kern Lima – Speaker

Self-made entrepreneur, founder of IT Cosmetics, first female CEO at L’Oreal


CEO and Founder of America’s Best 401K


Entrepreneur, self-made millionaire and acclaimed author


Marketing strategist, entrepreneur and bestselling author

ELLEN LATHAM – Past Speaker

Creator and co-founder of Orangetheory Fitness

JAY ABRAHAM – Past Speaker

Founder and CEO of The Abraham Group, Inc.

PETER MALLOUK – Past Speaker

President and Chief Investment Officer of Creative Planning, named the #1 Independent Wealth Management Firm in America

JENNY FLEISS – Past Speaker

Co-founder of Rent the Runway and Jetblack

JOE GEBBIA – Past Speaker

Co-founder of Airbnb and chairman of

DANA WHITE – Past Speaker

President of the Ultimate Fighting Championship, the largest mixed martial arts organization in the world

DANNY MEYER – Past Speaker

CEO of Union Square Hospitality Group and founder of Shake Shack


Co-founder of ClickFunnels, the fastest-growing non-venture backed software company in the world


Managing director of Summit Partners and former CEO of SoulCycle

“What we learned at Business Mastery allowed us to take our business from having an average price point of under $1 million, to doubling our business solely based on price point without ever even increasing my numerical transaction count.”

Alex and Denise Lehr, Lehr Real Estate

“The business doesn't devour me anymore after attending Business Mastery. It doesn't own me. I have freedom. I realized that letting it go, trusting, and hiring people better than me will allow me the time to do what I'm good at.”

Daniel Lanigan, Lord Hobo Brewing Co

“Tony helped me realize all of my strengths and the things I was doing right in my business, but even more so, the spots that were weak and needed to become stronger. Before Business Mastery, I was afraid to look at my weaknesses.”

Joe Graffeo, Graffeo Chiropractic

2024 could be the year you rise & thrive… or the year you’re left behind

Grow your business by 30-120%


Daily Schedule


DATES: August 14-18, 2024

This event is designed to be a fully immersive event just like Tony’s in-person events. To get the most out of your event, it is important that you block all day for the event days to ensure you are focused and ready to experience your breakthrough! If you are in a different time zone, we recommend shifting your schedule on event week to be able to fully immerse yourself!

Each day will start at approximately 9:15 AM ET (Eastern Time = New York Time).

*All times subject to change

    • Your first step in attending your event will be your personalized virtual registration process.

This is a required and important step for your event.

    • There will be three (3) quick steps for virtual registration:

      1. Answer a few quick questions so Tony can help tailor the event to your needs.
      2. Sign a virtual waiver.
      3. Tech Check – This is a required part of your registration when our team will help guide you on how to best interact during the event and make sure you are set up to make the most of your experience. Some of it is related to how you will interact during the event, so make sure you complete virtual registration using the device you plan to use during the event.


Virtual registration will begin on August 13. You’ll receive an email with instructions and a link to complete registration when registration opens.

    After completing virtual registration, you will get access to your Event Dashboard. Your Event Dashboard is where you will access the event every day, interact with Tony’s team throughout the event, get important event updates, access your Daily Fillable Worksheets and find additional event resources. You will get the link to your Event Dashboard after you’ve completed virtual registration on event week!


  • Make sure you have the Zoom app downloaded on the device you’re using for the event.
  • After virtual registration, a button will appear on your Dashboard to join the Main Room. You will access the event each day using this button.
  • You can join from your phone or a tablet but we highly recommend a large screen – a laptop desktop or even better, your TV! THE BIGGER THE BETTER!
  • You can log in to your dashboard on up to three devices but you can only join the main room through one device.
  • As part of the event, there will be breakout exercises and team activities. Our team will automatically place you into a separate breakout zoom room for these exercises and activities. If you have joined using a Chromebook or Chrome OS you will be unable to join breakout rooms and miss this integral part of the event. We highly encourage you not to use a Chromebook or Chrome OS for this event if possible.

Before your event, we’ll be mailing you a box full of everything you need to elevate your experience and support your breakthroughs! This box will include your event manual, any materials you’ll need for event activities, along with some special goodies designed to amp up the fun and engagement throughout the event! If you don’t receive your box before the event starts, don’t worry – we’ve got you covered with a simple plan, just click here.

Here is a simple checklist to make sure you are ready for this immersive live virtual event:

  • Strong internet access
  • A webcam
  • Pen & paper
  • Comfortable seat
  • Your Fillable Worksheets (accessed through your Event Dashboard which you will have access to after your virtual registration)
  • A space where you can close off noise, distractions and light to be able to fully immerse in the process
  • Recommended: Tony and his team tested out some equipment to elevate your at-home experience even more. If you want to get the exact speakers and headphones that Tony believes is best for this event, you can click here for his full recommendation!

Please know that these are completely optional and your BM Virtual experience will be off the charts no matter what!


Tony truly tailors every event to your needs, and you can help him deliver the most impactful experience possible! Complete your pre-event questionnaire to in your member portal.

If you have not set up an account, or have forgotten your password, click on “Password Help” under the Login button to request your password to the portal.


Throughout the event, our team will be sending important updates and information through the Telegram app! We highly encourage you to follow the instructions below to download Telegram and join our Event Channel. There are no costs for downloading the app! To join, please complete the following steps:

Download and install the Telegram App on the device you want to use to receive updates throughout the event. The Telegram App is available in The App Store and Google Play store, or you can simply use the links below:

Enter your name and photo and decide if you want to sync your contacts.

Once you have downloaded and installed Telegram on your device(s), use the link below to join the Event Channel. If you want Telegram on more than one device, you MUST follow these instructions on EVERY device you plan to use. NOTE: You must have completed Steps 1 & 2 for the link below to work – if you have not downloaded the app, you will get an error message when you click on the link.

Business Mastery Virtual Telegram Channel:


We are shipping event materials boxes with some fun items to keep you engaged throughout the event! We are mailing boxes to as many attendees as possible but may face restrictions with mailing to certain places.

Please keep in mind that anyone joining you to watch on your same device will not receive a swag box — your ticket comes with one set of materials.

A few rules on how to show up and get the most out of your Live Virtual Interactive Experience!

WHAT TO EAT. There will be short breaks in the program but we recommend preparing your food, snacks and water in advance and keeping them close by so you don’t miss any of the action. Be sure to stay hydrated!

WHAT TO WEAR. Make sure to dress casually and comfortably throughout the event. Just like any of Tony’s in-person events you’ll be moving, dancing and jumping to stay in peak state!

STAY ON SCHEDULE. This is not a regular virtual event, webinar or online summit. This is a live virtual experience, and you are an important part of it. Be sure to block off the time on your calendar and join us, on time, all days, all sessions.

BE PRESENT AND REALLY LISTEN. Turn off electronics and make arrangements to minimize distractions. This is not the time to exercise your multitasking skills!

WEBCAM ETIQUETTE. Turn your video on, so Tony can see you and feel your energy; this will make the virtual experience 10X more fun and valuable for you and for other attendees, too. Double-check your background and be aware of your surroundings.

KEEP IT CLEAN. This goes for your personal event space (less clutter = more clarity) as well as your body! Eating healthy and getting plenty of rest during Business Mastery Virtual will allow you to be the best you each day, to absorb as much as possible. Keep snacks on hand, just as you would for an in-person event.

MAKE ROOM FOR EXPANSION. Don’t just open your mind during speaker time. Join the breakout sessions and make time to connect with fellow attendees.

NO RECORDING OR LIVE STREAMING. Out of respect to every participant, recording any portion of the event is prohibited, just like it is at Tony’s in person events. Any live recordings will be removed.

Maximize your Business Mastery experience


In order to maximize your Business Mastery experience, it is important that you:

  • Show up on time
  • Play full out
  • Bring your team with you so you are able to implement a cultural shift company-wide
  • Bring a printed copy of your most recent tax return or financial statement. Working with your own real numbers will help you create customized strategies for the growth of your business.
  • We have incorporated time in the program for you to partake in a mid-day snack break.
  • 5 Module Training Series: Learn the strategies & secrets of renowned business experts on how to achieve next-level results in this new economy!
  • Time Of Your Life® Audio Program: In just 10 days you’ll master your schedule & re-establish your priorities for ultimate success using The Time & Life Management (RPM®) System!
  • (6) 30 Minute Coaching Sessions: Receive Elite Personal Coaching to reach your most important goals faster with one of Tony’s world-class Results Coaches!
  • ​GAA Tax Assessment: Maximize your cash flow & uncover hidden savings with a complimentary tax review from Tony’s Accounting Partner!
    ​Business Mastery Breakthrough Community: Become an insider by joining business gladiators like yourself in a community that will inspire & serve your growth in ways you can only imagine!

Business Mastery Live Virtual Experience: Spend 5 days LIVE with Tony Robbins for an immersive, interactive experience where you will fortify your business, realign your psychology & gain the tools, systems & insight needed to achieve next-level success & results in any economy!


6 Online Training Sessions: Make it REAL by integrating & implementing everything you learn alongside Tony’s elite team of business experts through this 6 part series.

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frequently asked questions

Is the virtual event as good as an in-person event?

Yes! With the virtual format, you are able to attend this event right from your home or office. You don’t have to waste extra time travelling, and you don’t have to deal with the additional hassle or expense of travel either. You still get to interact with other participants and with Tony – in fact, lots of clients report that they find the virtual format MORE impactful than in-person because it feels like Tony is talking directly to you through your screen.

Is the event really “live,” or is it a recording?

Yes, Business Mastery Virtual is really a LIVE event! Tony trains you in real-time, and so do the experts that he brings to the stage. Additionally, you will participate in live breakout sessions where you will connect with other attendees, share your ideas and breakthroughs and brainstorm with one another.

I want to wait for an in-person event — when is the next in-person Business Mastery?

Right now, there are no plans to host an in-person Business Mastery. If you’re considering attending, now is the time and virtual is how.

Can I bring my team members with me?

Tony encourages everyone to have their own ticket and their own log in for Business Mastery Virtual, that way each team member can participate fully in breakout sessions and come away with their OWN breakthroughs and insights.

If you’d like to attend with your business partners or team, we have discounted rates for groups. The number of attendees and the time of purchase will impact group pricing. Please contact a Business Mastery Representative for more information at 858-290-4116.

What makes Business Mastery Virtual different from other business events?

Business Mastery Virtual is not just hype, it’s not just inspiration and motivation. It’s concrete strategies, tools and planning that are guaranteed to grow your business. It has transformed thousands of businesses at every stage of the business life cycle and has an unbeatable track record of success.

How much is the event?

Price points vary depending on participation. Programs you may have already completed, the number of people in your group, seating type, and timing of purchase determine this. Please contact a Business Mastery Representative at 1-866-696-0679 to learn more about Business Mastery program pricing.

I want to bring associates or vendors I work with. Is there a discounted rate? Group rates?

We have discounted rates for business owners/entrepreneurs/etc. who’d like to bring a team with them. Depending on the number of attendees and the time of purchase will impact group pricing. Please contact a Business Mastery Representative at 1-866-696-0679 for Group Discounts.

What is the breakdown of each day? Can I get a copy of the curriculum?

Unfortunately the curriculum will not be distributed in advance. Tony is a firm believer in “Full Immersion.” The five days will be a deep dive into your business, evaluating where you are and where you want to be, and learning the strategies that will get you there. At the end of the Business Mastery program, you will be a master of Tony’s 7 Forces that you can apply to your business to see real change.

What is the Million Dollar Money Back Guarantee?

If after the FULL FIRST day of Business Mastery you don’t feel that you have received $1 million dollars of value, simply hand in your name badge and workbook and we will refund you for the full ticket price.

Will Tony be there in person? Is he speaking every day of the event?

You better believe he will! Tony is the main speaker and will be on stage and fully in action every single day. We usually have 4-6 influential guest speakers at our Business Mastery event, so you’ll also hear from some of the best and most brilliant in business, whom Tony has personally advised and selected.

How long is the event? How many hours per day are we in session?

A traditional Business Mastery event is 5 days of full immersion. The program itself is a 12-month commitment that promises real results. Tony is an “Outcome” driven individual–what this means is that each day, programming will go as late and long as is necessary to meet the group’s outcomes! (You’re absolutely going to get your money’s worth.) Some nights will end at 10 PM; some have gone as late as 2 in the morning.

Do I need to attend other events prior to applying for Business Mastery? Are there any prerequisites?

No, with Business Mastery we start from the beginning—with figuring out who and where you are as a business. However, you do need to be a business owner, entrepreneur, and/or someone that wants to radically improve your business. If you are interested in one day running your own business, we highly encourage you to attend and start with the right tools and strategies in hand.


Business Mastery is the only business seminar in the world created by Tony Robbins to properly prepare you to master the curriculum of skills designed to help you elevate your business to the next level. Fill out the form below to learn more about Business Mastery and how it can help you advance your business and your career to the next level.


"“What we learned at Business Mastery allowed us to take our business from having an average price point of under $1 million, to doubling our business solely based on price point without ever even increasing my numerical transaction count.”"

Alex and Denise Lehr, Lehr Real Estate

"“The business doesn't devour me anymore after attending Business Mastery. It doesn't own me. I have freedom. I realized that letting it go, trusting, and hiring people better than me will allow me the time to do what I'm good at.”"

Daniel Lanigan, Lord Hobo Brewing Co

"“Tony helped me realize all of my strengths and the things I was doing right in my business, but even more so, the spots that were weak and needed to become stronger. Before Business Mastery, I was afraid to look at my weaknesses.”"

Joe Graffeo, Graffeo Chiropractic