Reading Business Books for Growth
Owning or running a business is filled with challenges and opportunities. Whether you’re launching a business, growing your business or developing an exit strategy, you need information and support to guide your decisions. There are a plethora of business books out there, from books on starting a business to books on marketing, branding and almost any other topic. When you’re seeking out reliable guidance, you need top business books that will also build your confidence. The best business books of all time do just that, which is what makes them time-honored classics. We’ve put together a collection of business books to read on a wide range of topics to take your business to the next level.
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The 22 Immutable Laws of Branding by Al Ries and Laura Ries
The 22 Immutable Laws of Branding is a manual for branding your business so that it stands the test of time. The book offers step-by-step guidance based on the marketing strategies of brands like Volvo, Rolex and Heineken. You will learn how to craft a brand that aligns with your vision.
The Beardstown Ladies’ Common-Sense Investment Guide: How We Beat the Stock Market and How You Can, Too by the Beardstown Ladies
The Beardstown Ladies’ Common-Sense Investment Guide is a guidebook for responsible investing. Its authors – 16 investment-savvy women from rural Illinois – have collectively beaten the stock market for more than 10 years. You will learn step-by-step investment strategies and personal finance methods to protect your wealth.
Focus: The Future of Your Company Depends on It by Al Ries
Focus: The Future of Your Company Depends on It is one of the best business books for leveraging your core assets to drive profit. It’s focusing on your core products or services that ultimately cements your brand, since you’re focusing on the niche that is your ideal customer. In reading Focus, you will learn strategies for refining your core products and services to capture your target market.
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business identifies techniques for leveraging your marketing. Using real-life examples, Guerrilla Marketing instructs on how to identify emerging markets, navigate economic fluctuations, target your ideal customer and adapt to changing technology. You’ll learn low-cost marketing tips for establishing your company’s brand.
Learn to Earn by Peter Lynch
One of the best business books on the market, Learn to Earn is an investing guide that outlines the basic principles of the stock market and our economic system in layman’s terms. You will become stock market literate and able to think like an investor.
Permission Marketing: Turning Strangers into Friends, and Friends into Customers by Seth Godin
Permission Marketing: Turning Strangers into Friends, and Friends into Customers is a marketing manual designed to help you craft a targeted message for your ideal customer. Rather than hoping to catch customer’s attention through intrusive ads, Godin outlines a better strategy of incentivizing consumers to engage voluntarily. You will learn to woo customers into long-term relationships, create trust and build brand awareness.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Positioning: The Battle for Your Mind is a resource for marketing in an increasingly-chaotic media environment. Positioning details how to position your brand in your customer’s mind so that he or she values it over your competition. You will learn how to refine your product or service around your competitors’ weaknesses to turn your brand into a household name.
Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard and Sheldon Bowles
Raving Fans is one of the best business books written on the topic of delivering stunning customer service in any organization or industry. Written in parable style, Raving Fans provides guidance on creating raving fans out of your clientele. You will learn how to capture your customers’ hearts by defining your business vision, identifying your customers’ real needs and running a client-centered business.
Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer and James Champy
Reengineering the Corporation: A Manifesto for Business Revolution provides guidance on how to improve your business’ performance. Reengineering offers strategies for refining and leveraging your company culture and procedures to drive lasting success. You will learn problem-solving strategies to improve your bottom line.
The Warren Buffett Way by Robert G. Hagstrom, Jr.
The Warren Buffett Way outlines the investment methods of world-famous investor and businessman Warren Buffet. Widely heralded as one of the best business books of all time, The Warren Buffett Way outlines a strategy centered on viewing businesses as human organizations. You will learn how to think like an investor, put losing money in perspective, manage your emotions in times of uncertainty and gain confidence in your money management skills.
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Find your next read and take your mindset to the next level with one of Tony’s top recommended books.