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Episode 5: Transforming Your Company’s Culture

Featuring Marissa Levin, CEO of Successful Culture

It’s the businesses that chase a vision that will truly change the world – and the market. But the vision must start internally. From the company’s employees to the company’s core values, every aspect of the business must embody your mission if you want to thrive. This is why establishing a powerful company culture has transitioned from something that is “nice-to-have” to something that is a “must-have.”

But what does a strong company culture entail? How do you develop and implement a set of core values?

In this episode of the Tony Robbins Podcast, you will hear from Marissa Levin – CEO of Information Experts, one of the nation’s most successful strategic communications, marketing, education and human capital firms, and CEO of Successful Culture, an organization dedicated to helping leaders build extraordinary cultures – as she discusses what it takes to create a thriving company culture and that can lead to a more fulfilling, successful business model.

Listen on iTunes now

Marissa Levin, CEO, Successful Culture

Marissa Levin, CEO, Successful Culture



[0:00] Tony introduces the importance of company culture to create raving fans
[6:08] Why culture is a company’s greatest competitive weapon
[7:22] Where do a company’s core values come from?
[8:31] Successful culture starts with hiring
[11:57] How do you attract the best talent?
[14:32] How can small businesses attract mission-driven millennials?
[17:15] How do you turn around an established company’s culture?
[19:28] How does a company measure employee engagement?
[20:51] What is the value of employee feedback?
[23:29] Creating raving fans within your company
[25:03] A small business success story
[26:56] Process-centric vs. Hero-centric
[28:57] Why B players are the biggest threat to an organization
[30:13] The Peter principle
[33:32] Understanding what an employee’s true gifts are
[35:21] Business trends that will stick around
[37:35] Engaging contractors in the company culture


Three Pain Points of Growing a Business – Change in company culture is just one of the challenges businesses encounter when trying to scale. Learn more about the other two main pain points.

Where Focus Goes, Energy Flows – If you want to inspire real change in your business, you need to get laser-focused on what you want.

How to Make a Massive Action Plan – A MAP goes goes beyond goal setting; it changes the emotional meaning behind all of your activities and forms a stronger link back to the outcome, making it more likely you’ll achieve it.

Team Tony

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