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How to make a massive action plan (MAP)
A 3-step process to achieve tangible results
Do you know the results you want to achieve in your business? Many business owners and managers understand where they want to go, but they don’t have the roadmap to get there. Of course, knowing where you want to end up and having a concrete path are very different things. Business action plans are effective tools to take you from point A, where you are now, to point B, your version of success – but Tony suggests something even better. Instead of taking action, you need to take massive action.
The power of a massive action plan
Once you have absolute clarity about the exact result you want and why you must achieve it, the next step is to create the MAP (Massive Action Plan) to get yourself there. Using a MAP goes beyond goal setting; it changes the emotional meaning behind all of your activities and forms a stronger link back to the outcome, making it more likely you’ll achieve it. One of the core qualities of a great leader is the ability to influence others. But you can’t influence others to take action if you don’t know what that action looks like.
Recognizing you need a MAP and knowing how to make an action plan are two different things. Fortunately, there are some simple questions you can ask yourself to develop a plan that works for you. While not all maps will be the same due to your unique goals, your working style and the structure of your company, they do all have some similarities.
Creating your massive action plan
When you’re creating your MAP, ask yourself, “How much?”, “By when?” and “For what purpose?” Then write it down. Make it a permanent, tangible expression of your mental target and then get ready to take massive action. The “For what purpose?” question is the key to make it all work because, as any good life coach will tell you, it connects your values and emotions to your goals. If you are not able to visualize, verbalize and write down why you are pursuing a goal, it’s likely you have not formed the connection needed to make it a reality.
When you’re ready to put your business action plan into place, it’s time to take the next step. This exercise will help you solidify your purpose and mentally prepare for action.
Exercise: Are you committed to take massive action? Complete your own Massive Action Plan in the graphic below to help you stay on track.
- Write down the results you want to achieve.
- Write down your purpose (compelling reasons why you want to accomplish your goals).
- Develop a sequence of priority actions.
MAPS for growth
Business action plans can be used to generate growth for your company as long as that growth is connected to your value system and you understand why you’re doing it. When developing a Massive Action Plan for growth, be as specific as possible when writing down the results you want to achieve. “Doubling sales” is not going to cut it for a MAP. Use concrete numbers or percentages so you can determine how effective your plan is, and where you see opportunities for growth.
Take a look at your entire organization and how it will be affected if your goal is achieved. For example, if you want to increase sales by $1.2 million in the next 12 months, how many new team members will you need to hire? What type of person will be the ideal fit for your team? Will you need a new building? How will that increase costs? All of these should be included when you’re writing down your massive action plan.
MAPS for change
How will your business handle change? Though some changes, such as new competitors, are not readily foreseeable, others are. There will always be shifts in culture and evolution of technology and you must be prepared to take massive action and alter parts of your business to adapt. The key to handling change is flexibility, and knowing how to make an action plan will allow you to be flexible when the circumstances call for it. Your team members will be more secure in times of change if they have a roadmap to follow and you will know the exact steps to take to prevent becoming a disrupted business.
MAPS for crisis
A MAP can also be used to guide your company through a crisis. This business action planwill need to address issues like being a resource for your employees, having compassion and developing a process that can be replicated should another crisis occur.
Are you ready to take massive action? Take your business action plan to the next level by attending Business Mastery, where over the course of five days you’ll be surrounded by some of the best minds in business that can help you tap into your drive for success.