How to grow your business

Why picking a niche and setting boundaries will help you scale

Hundreds of thousands of small businesses are started each year. If you’re a business owner, then you know how important it is to stand out in your field – especially if you expect to thrive and scale.

But how do you do that in a sustainable way? How do you push past the limiting beliefs in your head to create a business that lives up to your vision and makes the difference you want to make?

In this episode, Tony talks with Darcy during a transformative Business Mastery event. Darcy is a video production business owner who works with name brands all over the world to set up complicated video shoots. Up until this point, she has relied on word-of-mouth referrals to build her business. Unsurprisingly, momentum has slowed and she’s hit a wall. She wants more for her business than referrals can give her.

Listen as Tony explains why every business needs a niche, a multi-channel marketing strategy and strong boundaries to grow into an impactful business like the one Darcy wants to run.

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If you’re a business owner, then you know the power of developing and executing a world-class marketing strategy. But how do you go about creating the world-class marketing plan that will set you apart from your competition? How do you find and convey your unique selling proposition?

Marketing isn’t just about doing something unique – it’s about adding more value than anyone else in the game. Doing more for your customer than anyone else. And in this episode, we’re taking you to Business Mastery, where you’ll hear Tony speak with Darcy: a woman who is struggling to find her niche, even despite an impressive resume of clients.

Darcy runs a successful production company that works with some of the biggest companies around the world. But up to this point, Darcy has relied on word-of-mouth to propel her business’s growth. And while her referrals have gotten her up to a certain point, it’s not enough to create the massive impact that she longs for. She needs a world-class marketing strategy.

Listen as Tony shows Darcy how to move out of her own way and eliminate the beliefs that are holding her back. And learn exactly how you can start to find your unique niche, and start building the brand that will take your company to the next level. Because if you do what everyone else is doing but better, you’ll only get an incremental return. But if you do what no one else is doing, you’ll find geometric rewards. Isn’t it time you stepped up your game?

"if you do the same thing as everyone else and you do it 10x's better - you'll get an incremental advantage. But if you do what no one else is doing, you'll get a geometric advantage." - tony robbins

As you listen to Darcy’s story, you’ll hear a lot of the limiting beliefs that hold many business owners back.The struggles of determining your niche, building a world-class marketing strategy and dealing with contractors, employees and bad customers are not exclusive to you and your business. Every entrepreneur faces these things.

Successful entrepreneurs learn from their mistakes. They understand that to build a strong business, you need to establish a niche, accept that failure is inevitable and learn how to grow as your business does.

Doing what everyone else is doing, but better, will only give you an incremental return. If you want geometric rewards, you need to step out of your comfort zone, reframe failure as learning and start doing what no one else is.

This episode of the Tony Robbins podcast is part of a breakthrough series that offers an inside view of events like Date with Destiny, Unleash the Power Within and Business Mastery. Throughout this series, listeners will get to listen as Tony coaches event attendees to life-changing transformations.


[01:10] Episode introduction
[03:00] Meet Darcy
[03:15] What’s your definition of great?
[03:30] What do you want that you don’t have?
[03:40] What’s preventing your growth?
[04:35] This is not a new thought
[05:25] Generating more business
[05:40] Her greatest limitation is her reputation
[06:11] The problem with 1 type of marketing
[06:30] Finding 6 or 7 ways to generate business
[06:50] Building a business that is driven
[07:00] Owning a niche
[07:45] A girl scout’s strategy
[08:30] The Michael Glickman story
[09:20] If you do the same thing as everyone else
[10:10] Becoming an identity / a brand
[13:20] Brands that have made an indelible impact
[13:45] Setting yourself apart
[14:00] Do something that makes you worthy of being branded
[14:10] The trash strike – an opportunity
[15:10] Be the guy that adds value
[17:15] What’s the niche you could own?
[17:25] Why should I do business with you?
[19:20] The belief that’s limiting her
[20:30] Growing her business 30%
[21:20] Training people by your state
[22:30] We are always training each other
[23:00] The real challenge is training yourself
[23:40] Stopping the stressful thoughts
[22:15] Be willing to fail
[24:45] Break the pattern, develop new habits
[25:00] You get what you tolerate
[25:30] Scarcity can be a good thing
[26:20] Don’t be afraid to fire a customer
[29:20] Business is a mutual decision

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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