I'm having trouble finding good employees.
How do I build the best team?

Building the right team can be one of the hardest parts of running any business. Having trouble figuring out the best way to build the team you really need? Trying to maximize your human resources and keep hitting a wall? Understanding your business identity is the first step to finding good employees and unlocking the best team possible. Here we’ll cover the three basic business identities: artist, manager, and entrepreneur. You’ll be able to figure out your own business identity and also learn more about how you can leverage the right mix to achieve success, no matter your field or project type.

Spoiler alert: finding good employees means you always need a mix of identity types, not only people who think just like you, when you’re building a business team. Think of it this way: each identity type is a gift with its own incredible strengths.

Business identity #1: Artist

An artist is a skilled producer or creator. Maybe it’s creating products or services, or practicing a skill like negotiation or sales. Artists can be everything from fashion designers to basketball stars, painters to software developers. They take ideas and turn them into reality. Artists do what they do because they’re deeply passionate about it.

The baseline? They create. Even if they weren’t paid, they’d still create in this way. They aren’t driven by money, power or status.

An artist’s mantra: “I love to create and add value.”

Finding good employees: artist

Business identity #2: Manager

Finding good employees: manager

A manager finds fulfillment in managing people and processes. They love to create systems and monitor the day-to-day operations of the business. Not only do they thrive on the challenge of making operations more efficient and more effective, they also have a secret power of knowing who will thrive and who will fail in a given situation. A manager keeps a team running smoothly, no matter the context. They’re great at finding good employees and making them even better. And special note: a true manager is very rare. These managers can meet the needs of Artists so they are able to produce effectively, but they also understand how to leverage the visions of Entrepreneurs, even while mitigating potential risks.

The baseline? They make and improve systems. Their abilities to managing people and processes require honed leadership skills. They may not be in the spotlight, but they keep everything going.

A manager’s mantra: “I love to figure out ways to maximize the process and the people.”

Business identity #3: Entrepreneur

Let’s be clear: starting a business does not an entrepreneur make. There is a big difference between being an entrepreneur and being entrepreneurial. True entrepreneurs are not made, but born. Entrepreneurs are all about taking risks; they thrive living on the edge, even when they could lose it all. And when they fail, they take stock and try again. Entrepreneurs create visions. Constantly. They know that they don’t need to be present at every moment to oversee their businesses grow; the best businesses will continue unsupervised, finding good employees and dependably producing, while the entrepreneur is off to the next vision.

The baseline? Entrepreneurs embrace risk and know that loss, it’s just part of the game. Their vision is to build, scale and sell companies in ways that often accrue enormous wealth over time. And not just once. Over and over and over.

An entrepreneur’s mantra: “I live for risk and I create value.”

Finding good employees: entrepreneur

Your true nature and reaction to stress

One way to understand someone’s true nature is to see them under stress. Entrepreneurs will take bigger risks, try to make more money; do something more. Managers will attempt to even better manage their resources better. Artists try to create a better product or service and then run with that, even if they’d be better letting it go. Which sounds the most familiar to you? What do you see happening in your company’s leadership? By understanding the nature of those you work with or for, you’ll be able to better speak in a way they understand when times get tough.

Finding good employees: Make the right mix, reap the rewards

It’s likely if your business is not growing, the problems can be directly linked to the psychology and skills of the owner or leader. If the owner is:

  • An artist: They’re likely to love their product or service so much; they’ll get too attached. They also might try to over-manage, even though that’s not their skill.
  • A manager: They’re likely to already run the organization really well. But without the right artists, it’s going to be hard if the product or service isn’t extraordinary to make the business truly effective.
  • An entrepreneur: They’re likely to go looking for the next thing. Many entrepreneurs create one business, and before that business is even slightly mature, they have another, and another and another.

Finding good employees isn’t a matter of chance. The trick to creating solid, effective business teams is to recognize and appreciate what each of these business identities has to offer. By making sure your job is best suited to your nature instead of fighting against it, you’ll be best situated to make maximum impact.

Ready to learn your own business identity?

Ready to discover your own business identity?

Know yourself and you can build the right team for business success.