What you will get from this article:
- Tony’s proven method on how to build an effective business team
- Discover the 3 business identities: Artist, Manager and Entrepreneur
- Identify which business identity you relate to most
- Become a better leader by learning how to cope with stress
Finding good employees and building a business team can be some of the most challenging parts of running a company. Having trouble figuring out the best way to build the effective business teams you really need? Trying to maximize your human resources but keep hitting a wall?
Understanding your business identity is the first step to finding good employees and unlocking your company’s true potential. Here we’ll cover the three basic business identities: Artist/Producer, Manager/Leader and Entrepreneur.
Spoiler alert: Creating effective business teams means you always need a mix of business identity types, not only people who think just like you. Think of it this way: Each identity type brings with it its own perspective and set of incredible strengths. After reading this article, you’ll be able to figure out your own business identity and also learn more about how you enable employees with different business identities to achieve success while working collaboratively, no matter your field or project type.
Business identity #1: Artist
An Artist is a skilled producer or creator. Maybe it’s someone who loves creating products or services, or someone who brings a creative approach to practicing a skill like negotiation or sales. Artists can be everything from fashion designers to basketball stars, painters to software developers. They take ideas and turn them into reality. Artists do what they do because they’re deeply passionate about it.
The baseline? They create. Even if they weren’t paid, they’d still find a way to flex their creative muscles. They aren’t driven by money, power or status, but by the act of bringing something new into the world.
An Artist’s mantra: “I love to create and add value.”
Discover what your business identity is!Take The Business Identity Quiz
Business identity #2: Manager
A Manager finds fulfillment in overseeing people and processes. They love to create systems and monitor the day-to-day operations of the business, whether it’s helping with project management or forging interpersonal pathways. Not only do they thrive on the challenge of making operations more efficient and effective, they also have an intuitive power of knowing who will thrive and who will fail in any given situation. A Manager keeps a team running smoothly, even in high-pressure scenarios. They’re great at finding good employees and making them even better. And special note: A true Manager is very rare. These Managers can meet the needs of Artists so they are able to produce effectively, but they also understand how to leverage the visions of other business identities, like Entrepreneurs, even while mitigating potential risks.
The baseline? Managers make and improve systems. Their abilities to overseeing people and processes require honed leadership skills. The best managers inspire others to hone their management and leadership skills, too. They may not be in the spotlight, but they keep everything going.
A Manager’s mantra: “I love to figure out ways to maximize the process and the people.”
Business identity #3: Entrepreneur
Let’s be clear: Starting a business does not an entrepreneur make. There is a big difference between being an entrepreneur and being entrepreneurial. True entrepreneurs are not made, but born.
Entrepreneurs are all about taking risks; they thrive on living on the edge, even when they could lose it all. And when they fail, they don’t give up – they take stock and try again! Entrepreneurs create visions. Constantly. They know that they don’t need to be present at every moment to oversee their business’ growth; the best businesses will continue unsupervised, finding good employees and dependably producing, while the entrepreneur is off working toward their next vision.
The baseline? Entrepreneurs embrace risk and know that loss is just part of the game. Their vision is to build, scale and sell companies in ways that often accrue enormous wealth over time. And not just once – over and over and over.
An Entrepreneur’s mantra: “I live for risk and I create value.”
Your true nature and reaction to stress
One way to understand someone’s true nature, and ultimately their business identity, is to see how they react under stress. Entrepreneurs will take bigger risks, try to make more money and do something more as a means to find a solution. Managers will attempt to even better manage the resources they have at hand. Artists try to create a better product or service and then run with that, even if they’d be better off letting it go.
Which of these reactions to stress sounds the most familiar to you? What do you see happening in your company’s leadership? By understanding the nature of those you work with or for, you’ll be able to better speak in a way they understand when times get tough.
Finding good employees: Make the right mix, reap the rewards
It’s likely if your business is not growing, the problems can be directly linked to the psychology and skills of the owner or leader. If the owner is:
- An Artist: They’re likely to love their product or service so much, they’ll get too attached. They also might try to over-manage, even though that’s not their skill.
- A Manager: They’re likely to already run the organization really well. But without the right Artists, it’s going to be hard if the product or service isn’t extraordinary to make the business truly effective.
- An Entrepreneur: They’re likely to go looking for the next best thing. Many entrepreneurs create one business, and before that business is even slightly mature, they go on to create another, and another and another.
Finding good employees isn’t a matter of chance. The trick to creating solid, effective business teams is to recognize and appreciate what each of these business identities has to offer. By making sure your job is best suited to your nature instead of fighting against it, you’ll be best situated to make maximum impact.
Ready to learn your own business identity?
Ready to discover your own business identity?
Learn what kind of business owner you are with Tony Robbins’ Business Identity quiz. Tap into your true nature, leverage your best assets and take your company to unreached levels.