5 corporate communication issues

What’s the office environment like where you work? Are people able to communicate effectively, be productive and grow both individually and as part of the larger team? Or does your work environment often feel stagnant, hostile or inefficient?

Do you feel free to express your ideas or do you feel stuck and unhappy at work, and as a result, stuck in life? A large part of any company’s environment is their corporate communication strategy. This affects not only how top-level managers talk to each other and their team, but also how everyone in the company talks to their clients and customers. Without an effective strategy, team members are often left in the dark, feel left out or are constantly wondering why they are given certain tasks or other duties.

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Benefits of strong corporate communication

Before we talk about the benefits of corporate communication, let’s look more closely at the question of “what is corporate communication?” Though it’s certainly about speaking the same language throughout the business, the bigger picture is that this language is all based on a solid brand and company reputation. With an effective corporate communication strategy, the company can share their goals, successes and identity with the public and shape their image. This leads to a strong corporate identity and helps create loyalty in customers and employees.

No matter your position at work, you can improve your office’s corporate communication. Here are the five most common things that affect communication in the workplace and how to move past these roadblocks.

1. Differences in leadership style

We tend to think of leaders as fitting a certain mold. You might imagine a leader who’s extroverted, loud and friendly. The thing is, there’s no right or wrong way to lead, and there are several leadership styles. Corporate communication in the office can go awry when companies fail to recognize different kinds of leaders. Leadership isn’t a skill people are born with or without, but something that can be learned and perfected over time.

corporate communication and support

How to address it

Offering leadership programs for people with different skill sets and recognizing varying leadership styles can help your company improve communication and overall effectiveness. This usually means training not only for top-level management and leaders, but also for the employees they lead. Make sure managers know how to recognize each other’s leadership styles and also ensure that employees understand the styles of those they report to. Managers should also be aware of their team members’ individual working styles. When everyone on the team understands the language that is being spoken, corporate communication becomes much more streamlined.

2. Perspective: Matchers vs. mismatchers

corporate communication during meeting

You might disagree with someone more strongly if you don’t understand how they see the world. There are several metaprograms – mental processes that impact how we view things­­ – that can alter corporate communication. A major one is identifying as a matcher or mismatcher. Whether you are a matcher or mismatcher has a huge effect on how you see the world and how you relate to others. If you have both in an office – and most companies do – you could see a breakdown in your corporate communication strategy no matter how strong it is.

How to address it

The next time you’re struggling to establish effective communication in the workplace, ask your team to look at an image of three circles – two are identical and one is slightly smaller. Ask them what they see. Do they point out similarities or differences between the shapes? Those who mention the sameness of the spheres are matchers, while those who notice differences are mismatchers. Depending on how they view problems, looking for similarities or differences, getting a grasp on someone else’s perspective can help diffuse conflict.

3. Forgetting about human emotion

Do you view your coworkers or employees as productivity machines instead of humans?  When you forget about human emotion, corporate communication is nearly impossible. Every single person at your office has dreams, people who love them at home and different motivations for their chosen profession. Not only do they have unique personalities, but they also have individual ways of seeing the world and a set of defense mechanisms that can be triggered by other people or events. By treating people like they’re simply supposed to turn out work without accounting for their feelings, communication can break down over time.

corporate communication

How to address it

Making sure everyone at the office feels significant is imperative when it comes to corporate communication. Make efforts to offer venues for them to be heard such as small team meetings, forums or an open door policy for managers during certain hours of the day. Train the leaders in your company on deep listening techniques and never disregard feedback.

4. Ignoring diverse or quiet voices

communication in the workplace

It can be easy to pay attention to the loudest voices in the room. There’s always someone who talks over others or can’t wait to share their idea. But many times, there are ideas that would benefit the corporate communication and productivity of your office that are overlooked. That’s often because they come from the more introverted people on your team who don’t feel comfortable being the center of attention or from those who feel their opinions will not be welcomed for a variety of reasons.

How to address it

Who you hire is the first part of the solution to this corporate communication issue. Choosing to hire a diverse blend of people, ranging in genders, ethnicities and backgrounds, will enable your organization to look at problems from a variety of perspectives. The next step is respecting the opinions of those who are unlike you as it leads to more creative solutions and a better overall corporate communication strategy.

5. Confusing busyness with productivity

Do you have employees or a coworker who always seems busy but never seems to accomplish much? That’s because there’s a major difference between busyness and productivity. When someone engages in too much mindless busy work, they become unable to communicate with the organization at large and corporate communication suffers. They simply don’t have the time or emotional capacity to engage because they are so buried in menial tasks.

effective communication in the workplace

How to address it

True productivity comes from getting optimal results while managing how much time and effort is expended. If people in your office are unable to participate in the corporate communication strategy because they’re so bogged down with busy work, you need to lend them a hand. Give them a crash course on delegating projects and how to say no to non-essential tasks and discuss how your team can become more effective when it comes to dealing with things that suck their time.

Mastering the art of effective communication can take time, but in order to succeed at work and in all areas of your life, you need to realize that communication is key. Discover how to make massive progress at work and develop a successful corporate communication strategy in a productive, powerful way by attending Business Mastery, a multi-day event that will give you the business tools and strategies needed to thrive.

Stimulate effective communication in the workplace

Create a communicative environment in the workplace by learning to adapt to the varying personalities. Have your employees take the Tony Robbins DISC assessment to discover their drive and behavioral styles.