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How to create an innovation culture

Innovation can help your brand reach the next level

Think of some of the most recognizable brands of this day and age: Apple. Netflix. Tesla. Amazon. Spotify. What do these companies have in common? Yes, all these companies are now worth a good sum of money, but before that, they all relied on one thing: Innovation in the workplace.

Not just innovation, strategic innovation. These companies and their leaders realized that they could add value to people’s lives in a new, improved and meaningful way. Are you looking for how to drive innovation in the workplace? Here’s how you can shift gears toward strategic success.

Identify your purpose to drive innovation in the workplace

Before searching for examples of innovation in the workplace, determine your purpose as an organization. Ask yourself: What business are you in? How do you bring value to the lives of your customers? What can your brand do that no other brand can? Answering these questions might take more than a few minutes, but the answers you’ll find are crucial to understanding how to drive innovation in the workplace. Give yourself time to think about the true mission of your organization and how it relates to your customers. You must understand what you’re doing from a traditional viewpoint in order to introduce innovation.

Next, identify any roadblocks in your way. Do you need to hire a larger sales or marketing team in order to bolster growth? Are you harboring limiting beliefs about yourself that are preventing you from reaching your full potential?

Empower others as leaders to foster innovation in the workplace

The next thing to do is realize that good ideas can come from anywhere within your organization. Recognize that real leadership entails encouraging innovation in the workplace from all staff and committing to positive change. To master how to encourage innovation and creativity in the workplace, foster a culture that values communication and creativity. Encourage your employees to discuss their ideas with people in other departments and at different levels of the organization. This spreading of ideas can only lead to growth. Additionally, challenge your team to think of themselves as leaders. Yes, every person at the company has leadership potential, not just the managers and executives. There are many types of leadership styles, so learn how to recognize the signs of different leaders and encourage them to find ways to share their ideas in a positive, encouraging environment. By allowing staff at all levels of your company to contribute and thrive, you’ll become adept at encouraging innovation in the workplace.

Focus on the future to encourage innovation in the workplace

There’s no point in putting in all this work to find ideas for innovation in the workplace if you don’t have a powerful vision for the future of your company. It all comes back to what business you’re in. If you’re in the fitness clothing industry, you’re not just selling fitness apparel; you’re empowering others to feel their best, inside and out. You’re encouraging your customers to live a healthy life so they can go on to achieve their goals.

If you really want to know how to drive innovation in the workplace, find the true mission of your company and keep it in the forefront of your mind, always. You’ll then be naturally inclined to strategically innovate because you’ll do whatever it takes to reach that goal.

Revisit your progress to drive innovation in the workplace

Your plan is in motion. You’re working well with your team and have an understanding of your future vision, as well as an idea of what it takes to add value to your customers’ lives. Now that you’re moving forward encouraging innovation in the workplace, don’t be afraid to check your progress along the way. Are you hitting goals you set for yourself and your team? Also, if you check your progress and realize something’s not working, or you realize a better way to achieve your goals, don’t be afraid to change course. It can be time-consuming to do so, but by pursuing strategic innovation now instead of letting opportunities pass you by later, you’ll be on track to succeed.

Examples of innovation in the workplace

Now that we’ve outlined a basic strategy, let’s look at a few examples of innovation in the workplace.

  • Retain quality staff. One of the most basic-but-overlooked ideas for innovation in the workplace is improving quality staff retention by honoring employees’ emotional intelligence on the job. Employees are humans, and management practices that do not respect employees’ emotional needs create work environments that are emotionally and mentally difficult for most employees. You can lose your smartest, hardest workers if you’re not taking their emotional intelligence and needs into account. Rather than expect too much of your staff, respect their emotional intelligence in your hiring, firing and management operations.
  • Embrace change. Although change can be frightening, it can be a key spark for innovation for your company, since change forces adaptation. Learning how to drive innovation in the workplace means recognizing opportunities for adjustment, including internal and external business practices. Leaning into opportunities for change is essential to successful innovation in the workplace.
  • Facilitate professional development. When thinking about how to encourage innovation and creativity in the workplace, real leaders are committed to their own professional growth as well as their staff’s development opportunities. To facilitate impactful innovation in the workplace, make ongoing professional development part of your company’s policy. Consider what your staff really needs to grow and excel at their jobs. When your staff is growing, your company is, too.
  • Keep innovation attached to your customer base. Make sure that your efforts at encouraging innovation in the workplace are attached to your product. Whatever the innovation, ensure that you and your staff strategize around the behavior of your customers. By facilitating innovation that is practical and customer-oriented, you ensure that the innovation serves your biggest priority: your raving fans.
  • Prioritize innovation in the workplace.Instead of putting innovation on the back burner, make it a priority. If you’re short on examples of innovation in the workplace, find a way to use old, familiar resources for new purposes. As you demonstrate how to drive innovation in the workplace, you’ll become a living example of the values your company upholds.

Want to learn more about ideas for innovation in the workplace? Attend Business Mastery, a five-day event hosted by Tony Robbins that delivers powerful messaging about what it takes for your brand to thrive in any market. With incredible speakers and actionable strategies, you’ll refine your skills and feel more prepared than ever to innovate.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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