What is network marketing?

Do you want to become your own boss, work flexible hours and make money? Of course you do. One way to get to this stage in your professional life is via network marketing. Tony Robbins has been teaching people how to succeed in network marketing for years, because it can be a great fit for those with an entrepreneurial mindset. That’s because it gives you all the benefits of being a business owner without all the headaches and level of risk. Sounds great, right?

Some network marketing has earned a bad reputation, but not all these operations are bad news. Mary Kay, Avon and Tupperware are all examples of network marketing success. Businesses that have capitalized on recent market trends include Young Living essential oils, Younique cosmetics and Scentsy home fragrances.

The bottom line is, network marketing can be a smart business move. Here’s what you need to know.

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What is network marketing?

As Tony Robbins says, “Some products and services can’t just be thrown up on Amazon – they need that story to be told.” Network marketing is a business model that depends on person-to-person sales of a product or service.  It’s also known as multilevel marketing, referral marketing and consumer direct marketing. No matter what you call it, these are businesses where true entrepreneurs can succeed – and even find their calling.

people network marketing

Who can find network marketing success?

If you want to work for yourself and get massive results in your business, you can find network marketing success. It’s a great fit for energetic individuals with entrepreneurial mindsets and plenty of hunger. “Passion is the genesis of genius,” as Tony says, and if you find your passion, success will follow.

Take the story of Bianca Lily, who after years of unhappiness as a business manager found she was actually an entrepreneur at heart – her passion and her talents were in relationships, inspiring others and cultivating talent.

“What’s beautiful about network marketing is you get all the benefits of being an owner, but you don’t have to be worrying about supply chain, you don’t have to be worrying about accounting.” – Tony Robbins

If you’ve been searching for fulfillment, network marketing could be your answer for creating the life you want – and deserve. Tony Robbins can show you how to succeed in network marketing.

Get in the right mindset

As Tony says, “Your income will never exceed your personal development.” Business is 20% strategy and 80% psychology. You can have all the strategies in the world, but if you’re not in the right mindset, you won’t be able to execute them. On the other hand, even if you have no business experience, if you create the right mindset, you can succeed.

Learn how to cultivate positive emotions and control your reactions to situations. Discover how you can leverage things you do have – connections, education and achievements – into business success. Most of all, resolve to never stop growing. If you’re not growing, you’re dying.

Find your passion

Network marketing is about “picking the right company and realizing you’re a value creator,” says Tony. “Whatever you enjoy the most, you’ll do the most.” That’s how you’ll create value – by bringing your passion and your love for the product to the people.

There’s another benefit to choosing something you love: more sales. “If you’re only doing it for the money, people sense that,” says Tony. Today’s consumer is bombarded with marketing, branding and advertising. They’re on high alert and know when they are being “sold” to. True entrepreneurs are drawn to business because they want to make a difference in the world – and those who find network marketing success have figured out to combine that desire with making money.

people network marketing

Choose the right company

people at network marketing event

Creating a positive change in your mindset and finding your passion are important steps toward entrepreneurship, but you must also do your research. Make sure any company or industry you’re interested in meets these requirements:

  • Long history: Fifty percent of businesses fail within the first year, and 80% fail within five years. If the company hasn’t been around for at least 5 years, you’re taking more risk by signing up.
  • Plenty of cash flow: Network marketing companies with nothing to hide disclose their financial statements – and if they are publicly traded, they have to. Take the time to read the statements and ensure the business is well-capitalized.
  • Professional support: Does the business provide you support with technology, coaching, meetings and conferences? Whether it’s software that organizes your sales or automatic email blasts, systems that help you achieve network marketing success are a must.
  • Established customer base: Simply put, the product you’re selling needs to have demand. Business, at its core, is about providing value. Does the product fulfill a need in the market? And does it have long-term appeal?


Figuring out how to succeed in network marketing doesn’t have to be time-consuming or complicated. You can create a breakthrough with a few simple steps – change your story, change your strategy and the rest will follow. Tony says, “Most of us get what we tolerate.” It’s time to stop tolerating anything less than being your own boss.

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