The number one thing that impacts people is the skill of influence. If you are going to be a leader in your family, your community, your business, and even in yourself – you must master this skill. How do you influence someone? By harnessing the power of identity.
The strongest force in the human personality is the need to stay consistent with how we define ourselves.
Identity is a set of beliefs and rules that you use to define yourself and that other people use to define you. Your identity influences people more than anything you say ever will. In business, we call this a brand. For example, when you hear someone mention the company Apple, many people think of words like innovative, revolutionary, sophisticated, sleek.
Exercise: Think about your personal brand. What words would you use to describe yourself? What words do you want other people to associate with you – honest, dependable, creative? Take 10 minutes and create an exhaustive list.
The outcome is to expand upon your identity. As you add more to your brand, your whole world will expand.
