Business Resiliency Strategies: Expert Video Series for Thriving in Uncertain Times

Welcome to the Business Resiliency Expert Video Series—your essential resource for thriving in uncertain times. If you’re a business owner or entrepreneur searching for proven strategies to not just survive, but grow during economic “winters,” you’re in the right place. In this exclusive series, you’ll get direct, actionable advice from an all-star lineup of Business Mastery speakers—leaders like Keith Cunningham, David Meerman Scott, Don Miller, Elatia Abate, Jay Abraham, Ryan Deiss, Roland Frasier, and Todd Hartley.

You’ll discover how to pivot your revenue streams, innovate your business model, communicate powerfully with your team, and meet the evolving needs of your clients. These short, high-impact videos are designed to help you build true business resilience, so you can emerge from any challenge stronger than ever. Remember, winter is not downtime—it’s your training ground. Where focus goes, energy flows. Dive in now and equip yourself with the tools to create opportunity, lead with certainty, and turn adversity into advantage.

"Winter is your training ground—prepare, adapt, and you’ll emerge stronger than ever.” — Tony Robbins

Business Resiliency Strategies: Expert Video Series

Keith Cunningham: Strategies on Crisis Leadership

Keith Cunningham highlights the critical crisis management questions that you must ask yourself to maximize this period of training time. Get Keith’s no-nonsense advice to emerge a winner from this economic time of war.

David Meerman Scott: 3 ways to create raving fan customers RIGHT NOW

Stop focusing on your own products and services, and instead focus on your buyers – your ideal customers. David Meerman Scott shares tips for connecting with your customers and creating raving fans you can implement right now.

Don Miller: Communication in a time of crisis

Don Miller is a storytelling expert. He wants you to know that communication is more important in times of great uncertainty. But you don’t have to be overwhelmed figuring out what to say to your team or your clients. He says there are just two basic things you must communicate.

Elatia Abate: How to empower success in a time of uncertainty and disruption

Elatia Abate’s expertise is the future of work – specifically how to empower people and organizations to be successful during times of massive uncertainty and disruption. How can you rethink your mindset, commit to education and training, and collaborate right now?

Sign up to Download Elatia Abate’s Recession Resilience Guide: How To Find And Create Opportunities In The New Economy

Jay Abraham: Why now is the right time for an acquisition strategy

Marketing master Jay Abraham shares his tips on what you can do now to grow your market share, expand your opportunities, pivot your products and services and improve business efficiencies, Jay shares what he’s personally doing during this time of extreme market disruption.

Ryan Deiss: Why this is an ideal time to grow your client list and expand your audience

Ryan Deiss, CEO of DigitalMarketer shares what you can do to continue to grow and market during this time: expand your audience, engage with them on their terms, mirror the tone, messaging and imagery of the moment, and more. Plus, he shares his best strategic leadership and management tips.

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Roland Frasier: Freeze, fumble or fight – how to take action to grow your business

Your business has three options right now: freeze and fail, fumble and maybe survive or fight and grow. Roland Frasier wants to make sure you have the strategies to fight and to grow during this time so that when things go back to normal, your business is thriving.

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Todd Hartley: How to turn your website into a salesperson that performs

Right now, your website needs to be your best salesperson, you can make that happen using the strategies from Todd Hartley, CEO of WireBuzz, shares in this video. Create an effortless, on-demand buying experience using video that improves clarity and eliminates confusion, and how to leverage your sales team to help.

Tony Robbins’ Core Strategies for Business Resiliency

Business resiliency isn’t just about surviving tough times—it’s about using adversity as fuel for growth. I teach that winter is never downtime; it’s your training ground. The most successful businesses don’t wait for the storm to pass—they adapt, innovate, and lead right through it.

"In life and business, it’s not what happens to you, but how you respond that matters.” —Tony Robbins

Here’s what I’ve learned after decades coaching top entrepreneurs: Resilient businesses master three things. First, they control their focus—identifying opportunities, not just problems. Second, they communicate with absolute clarity, both with their teams and their clients. Third, they take massive, strategic action—pivoting revenue streams, optimizing resources, and constantly innovating.

Remember, it’s not about your resources, it’s about your resourcefulness. When you raise your standards and commit to growth, you build a business that doesn’t just withstand uncertainty—it thrives because of it. What’s one area in your business where you could shift your focus from fear to opportunity right now?

Life moves in seasons, and so does business. Tony Robbins teaches us that while spring brings growth and excitement, winter is when true leaders emerge. When you embrace winter and use it to build strength, the next seasons become much easier.

Assess Your Business Resilience: Where Do You Stand?

Before you dive into the strategies from our expert speakers, let’s get real about where your business stands today. Self-awareness is the first step to transformation. When you know your starting point, you can chart a path to real, lasting growth.

Take a moment—on a scale of 1 to 10, how resilient is your business right now?

To get a meaningful number, you want to look at the real drivers of business resiliency. Here’s what I’d have you consider—keep it simple, but powerful:Think about how your business responds to change, challenge, and uncertainty. Rate yourself on things like:

1. How quickly can you adapt your strategy when the market shifts?
2. Do you have multiple revenue streams or are you dependent on just one?
3. How strong and flexible is your team’s communication?
4. Are you consistently innovating and looking for new opportunities?
5. How well do you understand and meet your clients’ changing needs?
6. Do you have systems in place to manage cash flow and resources during tough times?
7. How confident are you in your ability to lead through adversity?

Take a moment to reflect on these areas. Your number isn’t about perfection—it’s about clarity. Where are you strong, and where could you raise your standards?

What’s one area you know you could strengthen to become even more adaptable and unstoppable?

Remember, there are no right or wrong answers here—just honest reflection. This is your opportunity to raise your standards and take the first step toward breakthrough results. Where do you want to grow next?

I once worked with a business owner who ran a successful event company. When the pandemic hit, her entire revenue stream vanished overnight. At first, she felt paralyzed—her business was built on in-person experiences. But instead of freezing, she asked herself, “Where’s the opportunity in this challenge?” She focused on innovation and adaptability, two key drivers of resiliency.

She pivoted fast, moving her events online and creating virtual experiences that reached clients around the world. Not only did she recover her lost revenue, she actually grew her business beyond what was possible before. By strengthening just one area—her willingness to innovate—she became truly unstoppable.

That’s the power of raising your standards and taking massive action, even when the world changes overnight. What’s one area in your business where you could make a similar shift?

Here are some common areas where businesses can strengthen to build greater resilience:

• Diversifying revenue streams so you’re not dependent on just one source
• Building a cash reserve or improving cash flow management
• Strengthening team communication and collaboration
• Investing in technology and digital tools to stay agile
• Deepening relationships with customers and gathering regular feedback
• Creating or updating contingency and crisis management plans
• Training and cross-skilling your team to handle new roles or challenges
• Streamlining operations to reduce costs and increase efficiency
• Focusing on innovation—regularly testing new products, services, or markets
• Developing a strong company culture that supports adaptability and growth

Which of these areas stands out as your next opportunity for growth?

Take Action: Build Your Business Resilience Now

You’ve just tapped into the collective wisdom of some of the world’s top business strategists—now it’s time to put these insights into action. Remember, resilience isn’t about waiting for the storm to pass; it’s about learning how to dance in the rain. Whether you’re refining your crisis leadership, building raving fan customers, or transforming your website into a sales powerhouse, the strategies in this series are your blueprint for growth in any economy.

“Success leaves clues. Find someone who’s already achieved what you want and model their strategies.” —Tony Robbins

Success leaves clues. Share this series with fellow business owners and keep the momentum going. The decisions you make today will shape your business for years to come. Raise your standards, take massive action, and remember: the best time to plant the seeds of your future success is right now. Live with passion, and let’s create your breakthrough together.