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Is the game of financial freedom still winnable?

Tony Robbins interacts with two attendees holding microphones at an event, with a screen showing virtual participants in the background.

Sharing Insights with CNBC’s Audience

A while back, I was invited by CNBC to contribute an op-ed aimed at helping everyday investors navigate the often turbulent world of the stock market. The goal was simple: to provide clear, practical guidance that cuts through the noise and fear, empowering people to make smarter decisions with their money.

That piece was published on CNBC’s platform, reaching millions of readers looking for trustworthy advice during volatile times. I’m sharing it here on my website because the lessons remain vital, and I want to make sure you have direct access to these insights anytime you need them.

Then and Now: What Has Changed and What Remains True

Since that op-ed was first published, the markets have continued their unpredictable dance — with new highs, corrections, and global events shaping investor sentiment. What’s different now is the accelerated pace of information and the rise of new investment vehicles like cryptocurrencies, which add layers of complexity and opportunity. However, the core principles I shared remain rock solid.

Market corrections are still a normal part of the cycle, and the power of compounding through early and consistent saving is as critical as ever. Fees and taxes continue to quietly erode returns, making it essential to be vigilant. And above all, working with fiduciary advisors who put your interests first is still the smartest move you can make. The fundamentals don’t change — your mindset and discipline do. That’s the timeless truth that will keep you on the path to financial freedom.

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Understand How Markets Work and Avoid Behavioral Mistakes

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It’s no secret that the US stock market has periods of immense volatility. Unfortunately, this volatility causes investors to make irreparably poor decisions (i.e., selling everything and going to cash only to miss the recovery). Let’s explore a couple of facts that will dispel your fears during tumultuous times.

Corrections are a constant. On average, corrections happen about once per year (since 1900). A correction is a 10% drop, but not more than 20%. When I first heard this stat, I was blown away. Corrections are a remarkably regular occurrence, but they are usually nothing to fear. On average, they last 54 days and 80% of the time, corrections do NOT turn into a bear market. That means 4 out 5 times the market has shrugged and moved onto new highs.

The stock market rises over time. Despite many short-term setbacks, this is undoubtedly the trend. For example, The S&P 500 index experienced an average intra-year decline of 14.2% from 1980 through the end of 2015. But in the end, the market ended up achieving a positive return in 27 of those 36 years. That’s 75% of the time! Point being, most of the short-term volatility should usually be ignored.

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Harnessing the Power of Compounding

We all know that starting to save early is important, but most of us don’t. Frighteningly, some studies have shown 60% of American’s don’t have $1,000 saved for retirement. Most people falsely believe they need to hit a home run or earn a heck of lot more before they begin can save. This is simply untrue if, and only if, you start early!

Get this: A 19-year-old, who saves $50 PER WEEK, will save $2,600 per year. If they do this until age 65 and average a 10% annual return (i.e., about the S&P 500 average return over the last 90+ years (1926 through 2018), they will have over $2.2 million at age 65!

Sure, most reading this aren’t 19 years old, so we now we likely have to play catch-up. (Side note: make sure to send this to your kids or grandkids!) You must make the decision to not be left behind and begin saving today – no matter what it takes. This is especially true for Millennials who came of age during the financial crises of 2008 and are still fearful of the markets. Sadly, the Dow Jones is up 300% since 2009 and many have missed a huge opportunity to participate in this unprecedented bull market – a fact they will undoubtedly regret.

Eliminate Excessive Fees and Taxes

When I sat down with Vanguard founder, Jack Bogle, he said this wonderful phrase: “In investing, you get what you don’t pay for.” Paying excessive fees or unnecessary commissions to brokers will erode your account values.

Most Americans are entirely unaware of the fees being extracted from their accounts. A 2011 AARP study revealed that 71% of Americans think they pay NO fees in their 401k plan. Nothing could be further from the truth.

Business owner can get a free review of your 401(k) plan fees.

So, let’s take our same 19-year-old example from above to see just how fees can impact our future. If she paid 2% in annual fees (from age 19 until age 65), she would no longer have over $2.2 million at retirement. She would have $1.16 million – an almost 50% reduction in her potential nest egg.

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Find a “Fiduciary” Advisor

Well over 90% of financial advisors are technically brokers. It’s a world driven primarily by compensation, so commission-laden investments and more profitable proprietary (aka name brand) funds are quite common.

This conflicted sales model is not lost on consumers. The Edelman Trust Barometer released a sobering survey in 2018 showing the financial services industry as the least-trusted industry, edging out Media and Government.

The good news is that there is a small segment of advisors, who, like doctors and lawyers, self-select to be a fiduciary. A fiduciary is someone required by law to put your interests first.* These are people who don’t “have a horse in the race” when they are making recommendations. This sounds like common sense, but the truth is, most advisors, although great and well-intentioned, do not fit these criteria.

You can hear me speak about fiduciaries more in depth on the Unshakeable podcast.

So here are 2 questions you can ask your advisor/broker to flesh out their motivations:

  1. Do you or your firm receive any third-party compensation for recommending particular investments? Ideally, the answer is an emphatic no.
  2. Are you an independent registered investment advisor? “Yes” means that they are required by law to be a fiduciary.

Proven strategies for true financial freedom—no matter where you’re starting from.

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Is the game of financial freedom still winnable? | Tony Robbins | Tony Robbins