What happens when the CEO of a startup luxury headwear brand attends Business Mastery?
Major breakthroughs and a path to geometric growth, resulting in a major lifestyle brand purchasing a majority stake – a partnership that ultimately scales the business to reach its potential.
The Story of Melin: Origin
Brian McDonell and Corey Roth, college friends that were both passionate about sports and had a shared desire to build a company that inspired others, founded Melin – a Southern California premium lifestyle brand focused on creating the world's best headwear through luxury materials, unique designs and relentless innovation. Within one year, they generated over $1M in revenue.
Breakthrough
In August, Brian attends Business Mastery in Las Vegas, where Tony helped him identify that the personality differences with his co-founder did not weaken Melin, it made the company stronger. Tony told him, “The greatest gift you have is your different opinions.”
100% Revenue Growth Year Over Year
The year after Business Mastery, Melin’s revenue doubled – it was 100% revenue growth year over year. “But as a startup, we had outlandish expectations and high standards for ourselves, so we were not satisfied. We knew in order to maintain and increase geometric growth, we needed investment.”
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The Core Team: It Starts at Home
As Tony says, an essential part of growing a business is to create “raving fan” clients, because satisfied customers go away when something better comes along, but raving fans stay. Melin had an extraordinary product, with a strong, loyal customer base. But they also needed a strong, loyal internal team, and to do that, you must as well as you do your customers, if not better
