The Culture Code

by Daniel Coyle

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations, including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs and reveals what makes them tick. He demystifies the culture building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading edge science, on the ground insights from world class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.