Tony Robbins Business Results Coaching vs. Training

Every successful business person has had a coach or mentor who helped them get where they are today. For some, it was a more direct coach like a teacher or business training program with the coach providing direct guidance. For others, it might have been a more passive approach, like reading books where the author acts as a coach. Regardless of the approach, every successful business person has benefited from having a coach.

Tony Robbins is no exception. Throughout his life, he received coaching from many successful people and is now known worldwide as the #1 Life and Business Strategist. As a leading business coach, Tony Robbins is chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion annually. Fortune Magazine named him “The CEO Whisperer,” and Harvard Business Press acknowledges him as one of the “Top 200 Business Gurus” in the world.

The best part for business owners is Tony created systems that allow any business to implement the same strategies he uses to run his companies – and these systems go beyond his immersive business events. Tony Robbins Business Results Coaching and Business Results Training were created to give businesses an ongoing momentum, enabling them to scale to the next level in the shortest possible time. Both offer access to everything Tony Robbins learned about business over the decades, while also providing accountability through the power of direct coaching.

But with so many choices, how do you know where to start? Which system is right for you? It can feel complicated, so here’s a simple breakdown of Tony Robbins’ Business Results Coaching and Business Results Training to help you decide what’s right for your business.

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In general, business coaching helps your organization reach its business goals. You meet with your business coach, define objectives, and they might implement goal-setting strategies like SMART goals.

Tony Robbins Business Results Coaching is a system that helps YOU consistently achieve your business outcomes by working 1-on-1 with a qualified coach who offers a fresh perspective on your challenges. They can suggest strategies that get RESULTS because they have access to Tony Robbins’ library of strategies that he’s learned from the most brilliant business minds of today. For instance, he interviewed 50 of the most legendary investors in his book, Money: Master the Game, and did the same in the world of private equity in his latest book, The Holy Grail of Investing. Whether you’re a billionaire or just getting started, the fundamentals of business are the same. Armed with the most effective business strategies, a Tony Robbins Business Results Coach guides you through implementing strategies and keeps you accountable to ensure you stay on track.

A Business Results Coach is valuable in any stage of business and can be especially useful if you’re just starting out, still formulating business ideas, or don’t have a team yet. That said, a 1-on-1 coach can also be incredibly powerful for sustaining your momentum when implementing a new strategy or working towards a business goal you want to achieve.


Two people drawing on board measuring business results

Business Results Training is a more comprehensive system that helps your whole TEAM – and organization – to achieve business outcomes. It builds upon Business Results Coaching by not just offering 1-on-1 coaching for the leader, but also delivering six months of interactive workshops on core business competencies for your entire team. This way, your whole team will learn and execute on the same strategies Tony uses himself to achieve exponential growth in his 100+ companies.

So, the difference is that 1-on-1 Business Results Coaching helps optimize the leader’s psychology and impact, whereas Business Results Training transforms the entire company culture. The result of this aligned culture is a team that keeps each other accountable, ensuring that everyone implements the business strategies that lead to unstoppable success.

In short, Business Results Training is optimal if you want the most efficient way to shift your whole business to the next level of growth. It’s the most cost-effective because it requires less time and money than individual business coaching for every team member. Plus, it includes 1-on-1 coaching for the business owner – because the ultimate chokehold on any business is the psychology and skills of the leader.


Across six months of training, both you and your team will learn and implement everything you need to improve business outcomes. Business Results Training focuses on one of these core business competencies each month:

  • Emotional Mastery – Master emotions by learning how to shift your state, story, and strategies to maximize potential and productivity.
  • Personality & Communication Styles – Learn how understanding each other’s DISC personality and communication style enhances team culture and facilitates communication.
  • Time Mastery  – Implement Tony’s results-focused, purpose-driven time management system, known as RPM, to create action plans and move past roadblocks quickly.
  • Optimization & Maximization System – Using Tony’s proprietary software, optimize the five most critical areas for compounding results that creates geometric growth in the efficiency and profits of your business.
  • Streamlining Workflows – Zero in on what Tony calls the Value Chain – the process of creating and transferring value within your organization. Pinpoint personnel chokeholds and weak links that may be costing you time and money.
  • 7 Master Steps for Effective Leadership – Your team will level up their leadership skills with the same 7-step process Tony uses in his interventions to eliminate limiting beliefs. This incredibly powerful process can be used to handle client objections, enhance the team’s potential, and skyrocket client conversion rates by influencing themselves and others.

business results training man and women working on laptop

These comprehensive modules build upon each other and your team will gain the skills to evaluate every part of your business, empowering everyone to discover what’s working well and what’s holding your business back. In short, everyone becomes a business coach. By identifying what your team is doing right and the potential roadblocks, you’ll cultivate habits that build a brighter future.

Most importantly, you’ll gain a sustainable momentum that keeps your team thriving and amplifies the impact of your business in an ever-evolving marketplace.


Tony Robbins’ Business Results Training will lead to increased sales, personal growth for your team, and breakthroughs in both the leadership and internal culture of your business. You’ll create a raving fan company culture that’s both efficient and productive because your team will have mastered their time and their emotions, while also improving their communication and leadership skills.

Ultimately, your business will become a force for positive, lasting change that benefits your team and your business at large. Even businesses at the top of their game use Business Results Training because it often sparks a new insight or strategy that empowers the organization to continue adding more value than anyone else in the marketplace.


There’s nothing more powerful than the collective effect of shifting your business’s whole environment. After six months of training, your entire team will be aligned with the business owner, all working towards the same vision. The mindsets of your team will have transformed, creating powerful new habits congruent with the business strategies they learned.

As a result, the impact of Business Results Training lasts much longer than typical training programs. For instance, the training goes beyond a simple intellectual understanding and rewires the nervous system at a deep emotional level – creating lasting change in the way your team thinks, feels and acts. Plus, when each team member is equipped with business coaching skills and a leadership mentality, it creates a self-reinforcing culture that keeps everyone accountable.

“For changes to be of any true value, they’ve got to be lasting and consistent.” – Tony Robbins

Whether you choose to invest in 1-on-1 Business Results Coaching for yourself or the comprehensive approach of Business Results Training, both provide the proven strategies and accountability necessary to propel your business to unprecedented levels of success.

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