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Tony does it again with ‘Unshakeable’

On Monday, Feb 27, Tony Robbins opened the trading day for the NASDAQ stock market in an Opening Bell ceremony, along with Dan Nisbet of Feeding America. The timing coincided with the launch of Tony’s new financial book, UNSHAKEABLE: Your Financial Freedom Playbook (Simon & Schuster/$26.00 hardcover), from which all proceeds will be donated to the nation’s #1 hunger relief organization.

The book, which comes on the heels of the success of Tony’s #1 New York Times bestseller, Money: Master the Game, is a step-by-step playbook that takes readers on a journey to transform their financial life and accelerate their path to financial freedom.

“No matter your salary, your stage of life, or when you started investing, this book will provide the tools to help you achieve your financial goals,” he noted in the announcement.

To write the book, Tony teamed up with Peter Mallouk, ranked the #1 financial advisor in the U.S. for three consecutive years by Barron’s. Together they reveal how to become unshakeable – someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many.

The book is designed to get readers on the path to financial freedom, and also serves as a consistent voice of reassurance and positivity in uncertain times.

Within its 256 pages, Unshakeable covers:

Just as he did for Money: Master the Game, Tony is donating all profits from the book to Feeding America as part of the 100 Million More Meals Challenge.

Tony Robbins and Dan Nisbet from Feeding America join Arianna Huffington in Times Square on Monday, February 27th, moments after they rang the opening bell at NASDAQ in honor of the 100 Million More Meals Challenge to fight hunger across the U.S.


To celebrate the launch, which coincided with Tony’s birthday, friends, business partners and guests gathered the night before (Monday, February 27) at the PH-D Rooftop at the Dream Downtown in New York City.

The party was hosted by Jason Binn, Jonathan Greller and Ronn Torossian and presented by DuJour, Gilt and JetSmarter.

DJ Donna D’Cruz kept the energy high with a mix of Top 40 hits and Tony’s favorite songs, and the room was packed with partygoers including Arianna Huffington, TV personality and EXTRA correspondent AJ Calloway, and ABC Good Morning America host Robin Roberts.

Tony was also joined by his “Unshakeable” co-author and Creative Planning President and Chief Investment Officer Peter Mallouk as well as Tom Zgainer, CEO of America’s Best 401k, and Creative Planning’s Ajay Gupta.

The evening featured some unforgettable birthday surprises for Tony: a birthday cake replica of “Unshakeable,” custom-made by Cake Boss Buddy Valastro, and a rendition of “Happy Birthday” led by R&B vocal group Allure.

Crowd singing “Happy Birthday” to Tony Robbins at the PH-D Rooftop at Dream Downtown in New York City.

During the event, Tony expressed his heartfelt thanks to everyone in attendance for their support and reiterated his passion for the cause of fighting hunger in partnership with Feeding America.

For more information and bonus content, visit www.unshakeable.com.

Press Highlights

CNBC’s Power Lunch, Part 1 and Part 2: Watch Tony discuss his investment portfolio, the political landscape and his advice for the next 4 years.

Good Day New York: “If you are millennial and you’re full of debt from college and you think you’ll never get out, this book will show you when to get out.”

Thrive Global Facebook Live with Arianna Huffington: Tony catches up with Arianna Huffington to discuss Feeding America, his new book and what 3 things he gave thanks for that morning.

Fortune Magazine: Tony Robbins: Trump Is Leaving Investors to Rescue Their Own Retirement. “Psychology is what controls all your financial decisions.”

Inc.com: Tony Robbins’ Greatest Obsession Today. “According to Tony, the art of fulfillment can be boiled down in two principles: (1) You Must Keep Growing, and (2) You Have to Give.”


Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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