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Amplify your strengths

There are critical moments in all of our lives that could potentially be great opportunities for growth and expansion — any high stakes situation such as an interview, a pitch, an important meeting. However, so many of us aren’t prepared to take advantage of those opportunities because we lack the tools and skills necessary to execute when we need it most. And ultimately, we miss out on what could be life-changing moments, and we end up not living up to our potential.

In this episode of the Tony Robbins Podcast, we sit down with performance coach and advisor, Todd Herman. Todd is the Founder of The Peak Athlete, a mental toughness training & sports science research company, advising Pro & Olympic athletes for over 18 years. He’s also creator of ‘The 90 Day Year’ Program, a goal achievement system used by athletes, entrepreneurs and companies like, Shell, Goldman Sachs, Cisco Systems and Government agencies around the world. The Boston Herald has called him “A Sports Training Superstar” and he’s also the author of the forthcoming book – The Alter Ego Effect: How The World’s Top Performers Use Secret Identities To Win In Sport, Business & Life.

Todd discusses just why we have a hard time adapting to high pressure situations, and delves into the power of alter egos – or what he refers to as “secret identities” – and how they allow us to magnify certain parts of our personality when we need it most. Because we have the capacity to create who we want to be, in any situation, and we have the potential to reach any of our goals – as long as we learn how to get out of our own way.

Todd Herman

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Show Notes:

[2:25] Welcome Todd
[2:40] Todd’s early work with professional athletes
[3:10] Noticing trends and patterns among this crowd
[4:10] Todd’s personal alter egos
[5:10] Secret identities help us get out of our own way
[5:35] There is a 5 step process to create the alter ego and step into it
[6:10] The purpose of a secret identity
[6:40] Example of a professional tennis player’s secret identity
[9:00] The personal limiter analysis
[9:55] The talents and skills needed for you to be successful in your field
[11:10] Which is the alter ego – Superman or Clark Kent?
[12:55] The frustration and angst that happens when you repress yourself
[14:20] There are critical moments when you need to perform to move forward in your life
[14:40] When you embrace the alter ego, you can transform within a day
[15:10] Example of key transformation
[16:40] People are moved by emotion
[16:55] Creating a backstory to your alter ego
[18:40] Using an alter ego to transform into a leader
[21:00] Eventually, the alter ego becomes part of you and appears naturally
[21:40] The artifact enhancer – how props can help you achieve your alter ego
[22:40] Keeping the alter ego private
[25:55] Practicing stepping into that alter ego
[26:30] The immersion experience
[27:00] Being extremely intentional so you can achieve the outcomes you desire
[27:40] Understanding different fields of play
[29:40] Most of us repress our true selves for fear of being ostracized
[31:10] Over the course of time it becomes easier to get the results you want
[31:40] Designing the version of yourself that you want in that situation
[33:50] Leveraging fiction to your benefit
[35:40] Building a business and a brand identity
[37:10] What is mental toughness?
[38:10] Being able to adapt and shift towards a positive result
[38:50] Brand identity is not firm and fixed, it is constantly evolving
[39:30] The Kodak example
[41:10] What drives Todd in his work
[42:00] His impact on the family legacy
[44:30] Going back to the past to help someone
[45:40] Tapping into emotion to gather strength and intention
[49:00] Where to find more about Todd


Thrive, don’t just survive – 5 ways to become the creator in your own life so that you can start achieving anything you want.

How you sabotage your own successOne of the strongest human needs is the need to be accepted by others, but are you limiting yourself so you can fit in?

What are your personal rules – We all have a set of personal rules that dictate how we view ourselves and how we see the world. What are yours?

Tony Robbins

Tony Robbins is an entrepreneur, bestselling author, philanthropist and the nation’s #1 Life and Business Strategist. Author of five internationally bestselling books, including the recent New York Times #1 best-seller UNSHAKEABLE, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.

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