Episode 3: The 7 Forces of Business Mastery
Did you know that 96% of all businesses fail over a ten-year period? Why is that? And what separates those that succeed?
Whether you’re a small business just starting out or a multi-billion dollar corporation, there are principles and strategies that you must understand and master. And it is these 7 Forces of Business Mastery that will give you the skills and tactics you need not only to survive, but to thrive – in any environment.
In this episode of the Tony Robbins Podcast, you will hear from Tom Bilyeu – CEO of Quest Nutrition – as he discusses how the 7 Forces of Business Mastery helped him take his business from a vision to one of the fastest-growing companies in the world. And how these principles, which are so deeply embedded in his business, have helped Quest stay at the top of their game.
[4:58] Tom’s journey
[6:40] The founding principles of Quest
[11:25] Tony’s 3 archetypes (artist, manager, entrepreneur)
[13:05] The 3 archetypes in Quest leadership
[14:30] Marketing & innovation at Quest
[17:00] Using social media to reach a global audience
[19:01] Quest’s core values
[22:20] How Quest hires
[25:40] Scaling the culture
[28:35] 2MM shifts
[32:00] Improvement officers
[33:10] Gaining the edge in sales
[37:00] Quest’s mission
[39:45] Identifying your passion
What is your true gift? – Tom talks about the three archetypes: Artist, Manager, Entrepreneur. (Do you remember which ones he is?) Find out your own by taking this short quiz to understand your business identity.
The No. 1 secret to fulfilling work [VIDEO] – Do you think Tom thinks of his business as work, career or mission? Hear Tony describe the difference between the three.
The pop star power-broker – Quest is not the only company that knows how to build a raving-fan culture. Discover how Taylor Swift rose to stardom by truly caring about her fans and made them lifelong customers of her brand.