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Episode 3: The 7 Forces of Business Mastery

Featuring Tom Bilyeu of Quest Nutrition, a Top 10 Fastest Growing Private Company

Did you know that 96% of all businesses fail over a ten-year period? Why is that? And what separates those that succeed?

Whether you’re a small business just starting out or a multi-billion dollar corporation, there are principles and strategies that you must understand and master. And it is these 7 Forces of Business Mastery that will give you the skills and tactics you need not only to survive, but to thrive – in any environment.

In this episode of the Tony Robbins Podcast, you will hear from Tom Bilyeu – CEO of Quest Nutrition – as he discusses how the 7 Forces of Business Mastery helped him take his business from a vision to one of the fastest-growing companies in the world. And how these principles, which are so deeply embedded in his business, have helped Quest stay at the top of their game.

Listen on iTunes

Tom Bilyeu, President & Co-Founder, Quest Nutrition

Tom Bilyeu, President & Co-Founder, Quest Nutrition


[4:58] Tom’s journey
[6:40] The founding principles of Quest
[11:25] Tony’s 3 archetypes (artist, manager, entrepreneur)
[13:05] The 3 archetypes in Quest leadership
[14:30] Marketing & innovation at Quest
[17:00] Using social media to reach a global audience
[19:01] Quest’s core values
[22:20] How Quest hires
[25:40] Scaling the culture
[28:35] 2MM shifts
[32:00] Improvement officers
[33:10] Gaining the edge in sales
[37:00] Quest’s mission
[39:45] Identifying your passion


What is your true gift? – Tom talks about the three archetypes: Artist, Manager, Entrepreneur. (Do you remember which ones he is?) Find out your own by taking this short quiz to understand your business identity.

The No. 1 secret to fulfilling work [VIDEO] – Do you think Tom thinks of his business as work, career or mission? Hear Tony describe the difference between the three.

The pop star power-broker – Quest is not the only company that knows how to build a raving-fan culture. Discover how Taylor Swift rose to stardom by truly caring about her fans and made them lifelong customers of her brand.

Team Tony

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