Achieve Lasting Weight Loss

How you can realize your weight loss goals in a permanent, long-lasting way

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We all want to lose weight, we all want to change or improve something about ourselves and we all want that change to last. So why do so many of us fail to accomplish our goals? Why is it so difficult to bring about the growth that would allow you to live life at the next level? A lot of people acknowledge the problem and they think the solution is a better tactic or a faster way of achieving the body they want. This thinking is flawed and it will fail to take you closer to making your objectives a reality.

If you want to lose weight, if you want the body that you envision for yourself, then you need to change your beliefs. Lasting weight loss — attaining the body that is right for you — requires a shift in your habits and perspective.

There are fundamental reasons that you choose to eat when and what you do. Eating is good — it tastes good, it feels good — and we associate it with pleasure. And when we feel pain, whether it be from stress, depression, or because of a deep dissatisfaction with something in our lives, we associate food as being an outlet of pleasure. When you’re sad, you eat; when you’re worried, you eat; these habits need to change. Losing weight in a permanent, long-lasting way requires us to rewire our brains and to change our associations with pain and pleasure.

Why do diets usually only produce temporary results? Why can I go on a two-week water diet, lose 10 pounds and regain them by the end of the month? Because without reframing the problem, without acknowledging the fact that we are constrained by our habits, we don’t solve the fundamental issue at play. Addressing the root problem requires us to change our habits and to bring about a lifestyle change that is in tune with the goals we set for ourselves.

The tactics matter too, but you can only commit to these tactics once you are connecting pleasure with the tools and means necessary to lose weight and improve your physical health. Only when you are truly motivated and genuinely excited about meeting your goals will you consistently apply the tactics that will produce the change that you seek.

How do you bring about this shift in your thinking? It’s nice to think of changing one’s habits, but how do you actually go about doing that? It has to do with establishing a specific goal and a metric by which you can gauge your progress on a daily basis, and it requires you to change your habits and perspectives — what you associate with pain and pleasure — by interrupting the bad ones you’ve already adopted and replacing them with associations that will help propel you to achieving long-term weight loss.

What can I expect from this guide?

We are going to give you the tools you need to create lasting change and to achieve your weight loss goals. This is not an overnight program. This strategy doesn’t promise results at the snap of one’s fingers. To achieve your weight loss objectives, you have to commit to making a lasting change and that is exactly what this guide is going to help you do.

If you take a look at the resources available on our website, you will notice that they are quite comprehensive. We’ve invested in making these available to you because we want you to succeed and we know that you have what it takes to reach the quality of life you deserve.

We share with you the key to motivating the change in habits and psychology that are prerequisites to weight loss. Learn exclusive strategies that Tony uses to help others like you achieve their personal weight loss goals. Furthermore, along with the strategy, we discuss the tactics that we’ve found to work. We share in-depth information on how to eat less and better, on how to exercise without having to stress about it and about what you can do to achieve a physical performance that aligns with what you want.

Follow this guide and gain access to a wealth of information. We believe in you and look forward to seeing the change that will bring fulfillment, happiness and satisfaction.

Strategy: how to break old habits and create ones

How to Enjoy Working Out and Not Stress About It

Losing weight doesn't require an intense workout. In fact, there's such a thing as too much exercise. Learn how to exercise aerobically, taxing your system just the right amount to promote fat burn and in a way that you're passionate about.

The Healthy Guide to Dieting for Weight Loss

Our diets are oftentimes the #1 source of toxins and acidic foods, which causes are bodies to work in overtime. An alkaline-heavy diet can help you lose weight and keep your body at peak performance. Learn about what this entails.

Weight Loss Tactics

Healthy Eating

Our diet has a tremendous impact on our weight and our physical health. Not only can overeating lead to weight gain, but a poor diet can also cause an accumulation of toxins and cholesterol.

Exercise Tips & Advice

Check out our resources on great exercise routines and other activities that we recommend. Use these to guide the good habits you build to lose weight.

Motivating Yourself

Having the right tools and knowledge to achieve your outcomes is important, but so is being in the right state-of-mind.

In the Press

Tony's effective and unique approach to weight loss has been adopted by tens of thousands of people who have used these tools to build healthy, fulfilling lives for themselves.

More Information & Frequently Asked Questions

Weight loss advice comes a dime a dozen. Weight loss advice that works is much rarer. If you are seriously committed to changing your life and achieving a higher standard of health, we recommend The Body You Deserve. Learn straight from Tony his strategies on how to focus on the results you want to achieve and how to break that cycle of negativity that stops you from enjoying a permanent boost in your quality of life.
You've met those people who seem to stay thin no matter what they eat. We say it has to do with their metabolism and we justify ourselves by saying ours' is slower. It is true that much of fat burning comes down to metabolism, but it's not true that you're stuck with what you have now. Metabolisms can be trained, and you do that by working out the right way (aerobically) and by eating the right foods. In fact, Tony's system is designed exactly for this purpose. Learn more about how to exercise and eat for weight loss and a healthier life by visiting our guides How to Workout and Not Stress About It and The Healthy Guide to Dieting for Weight Loss.
Weight loss diets that call for trimming fat intake can be unhealthy and usually lead to weight gain. Not only do some diets induce the body to store fat, rather than consume it, but statistically it has been shown that the average diet subscriber gains weight by the end of the process. Sustainable weight loss is achieved by eating and exercising right over a lifetime.

Working out, though, doesn't need to be stressful and you don't have to commit to something you hate. Working out too intensely or too much can be counterproductive even, much like how many diets lead to weight gain. The best exercise for weight loss is more comfortable than you think and it can take the form that appeals the most to you, whether that's riding a bike or playing badminton.

You can learn more about dieting and exercising for weight loss by visiting our resources above.
Losing weight and attaining a healthy body that you're satisfied with can be very intimidating. We usually associate weight loss programs with super intense workouts and dramatic diets. The reason these fail is that the incentive to sustain them just isn't there. What usually happens is that we pick a new technique up for a few days and then never go back to it, because we hate it and we associate the outcome of weight loss with the pain of getting there.

You shouldn't feel stressed out about losing weight and it shouldn't be intimidating. There are rules to burning fat and they need to be followed, but overall there's also a lot of flexibility when choosing the details of your particular path towards your outcome. Aerobic exercise and an alkaline diet set up the structure of the right program, but what exactly your diet consists of and how you do your exercise is largely up to you and your values.

The only sustainable weight loss solution is one that keeps you focused on the end goal: the achievement of your weight loss outcome. If you hate it, then it's not sustainable. Tony's system is designed to instill that sense of passion and to provide the energy you need to move forward and toward the goal of healthy living.
Managing your food intake is important, especially as it concerns cutting "dead food" and adding alkaline items to your diet. However, it's never a good idea to cut entire meals out. Our bodies live off of energy and they can only produce that energy if they have the right nutrients and elements. Keeping your body well fed with what it needs to continue operating at peak performance is vital not just for weight loss, but for living a healthy lifestyle more generally. Furthermore, by cutting out an entire meal — especially breakfast — you may be unintentionally training your body to store fat, rather than shed it. Rather than not eating, find a diet that's both healthy and enjoyable — something that you can see yourself sustaining.
Parts of our body, such as the bloodstream and the stomach, perform better when they're maintained at certain pH balances, and although our bodies naturally work to keep that pH balance within a certain range we can nevertheless overtax our systems if our diets are heavy on toxins and acidic foods. Eating too much protein, which is acidic, can lead to the production of osteoclasts for instance. These cells raid our bones for calcium and can cause health problems like osteoporosis.

An alkaline diet seeks to work with the body to keep it strong and healthy. By keeping 70 percent of our diets alkaline, which can be done by eating fresh greens, nuts, and fruits, we can help maximize our energy and keep our bodies at peak performance for longer periods of time. There's a wide variety of foods that fit the alkaline diet, so there's no reason to force yourself to eat food you hate. Remember, sustainability is key, so start with something as simple as adding a bit of lemon to your water and then go from there.

Learn more about alkalinity by checking out our article Are You Too Acidic?.
If we work out too intensely, or anaerobically, our bodies inevitably switch from burning fat to using glycogen to produce the energy it needs to keep going. In other words, there's a point at which exercise can actually cause your body to store fat and slow its metabolism. The key to weight loss is to workout enough to tax your body, but not enough to strain it to the point where it's no longer healthy. Aerobic exercise marks that area of healthy exercise that promotes weight loss and healthy living.

How do you know if you're exercising aerobically? The easiest way is by measuring and tracking your heart rate. We all have a maximum rate at which our hearts can healthily pump oxygen-rich blood and the key to working out the right way is to keep your heart rate within a certain range, which is typically 75 to 85 percent of your maximum. It doesn't matter what kind of physical activity you're doing as long as you're cognizant of how much you're working your body by taking care to stay within the right range. The great thing is that not only will exercising aerobically be more successful in reaching your outcome, but you'll also find it much more comfortable and enjoyable. So much more in fact that you may start to love exercising because of how easy and fulfilling it is.