Tony Robbins is an entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. He is the founder or partner in more than thirty companies in various industries, which have combined annual sales of $5 billion. He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients.
Through running his own businesses and working with the top minds in business, he has created a method to strategically analyze the strengths and weaknesses of any business. This method, which Tony uses in his own businesses, focuses on seven areas and is called The 7 Forces of Business Mastery. Mastering each of these forces will guarantee your business lasting success.
Dive deeper into actionable strategies around each of the seven forces and learn how to apply them to your business with this complimentary content series. You’ll get exclusive strategies to increase your sales, optimize your business and discover your competitive advantage.
Discover Tony's 7 forces of business mastery
Here is a snapshot of each of Tony Robbins 7 Forces of Business Mastery.
1. Create an effective business map
The only true competitive advantage in today’s changing market is not just having a business plan, but also a business map that can take you from where you are to where you want to be in the shortest amount of time.
2. Constant & strategic innovation
As a leader in your industry, you have to strategically innovate. You must be constantly looking for ways to create something more, new or better than what currently exists. Consumers are no longer impressed with any one new feature or service for very long—they expect a constant evolution of improvement or they will go elsewhere.
3. World-class marketing
Have you ever seen a business that has inferior quality products or services, and yet they dominated the market? It’s because the business knows who its customers are, what they want and need, and how to tell the business story in a way that compels prospective customers to buy.
4. Sales mastery systems
Marketing makes people want to do business with you, but sales is what you get paid for. You must create multiple channels to capture, convert and close sales.
5. Financial & legal analysis
It’s easy to lose sight of the key measurements that can predict our progress or demise. Being able to measure where your business is, where it’s going, and being able to see the potentially troublesome blind spots are paramount for any business.
6. Optimization
The biggest growth opportunities don’t always come from new initiatives. A small incremental improvement in a core process can result in geometric growth to the business as a whole.
7. Raving fan customers
You must understand, anticipate and consistently fulfill the deepest needs of your clients. The more value you are able to add to your customer, the more you’ll dominate the marketplace.
