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Throw Out Your Business Plan and Create a Business Map

Industries change so quickly, thanks to the constant development of technology, that a business plan is no longer enough to plot the future of your business with any certainty. Disruptive technologies or unexpected competitors can come along and displace your business overnight. How do you position your business in this hyper-competitive environment? Are you wondering how to make a business plan that will lead you in the right direction? Do you know how to write a business plan that will turn your worries into wins?

This is force #1 of the 7 Forces of Business Mastery: Know Where You Really Are and Create an Effective Business Map.

To create an effective business map, instead of writing a business plan that will quickly become inefficient, first ask yourself “What business am I in?

And then drill a little deeper. For instance, what business is Starbucks in? Most people would say the coffee business. But ask Starbucks CEO Howard Schultz, and he will likely tell you about his trip to Italy, where he saw people eagerly meeting in cafes before and after work. Before Schultz ever began wondering how to create a business plan or map, he saw the promise of a transitional meeting place between home and work, and that was the seed that grew into Starbucks. He knew his business was about creating an experience, not just delivering coffee.

The next two questions are: “What business am I really in?” and “How is business?

How is this useful? These questions prompt business owners to not think only about their specific company, but the industry as a whole and the people they’re delivering value to. Back in the early 1900s, if railroad companies in the U.S. realized that they were really in the transportation business, not the railroad business, they could have prevented the entire industry from going bankrupt as the trucking industry took over. Having a business map really means framing your business in terms that enable you to see opportunities (and threats) that you might otherwise overlook. Knowing what business you’re really in means having a deep and thorough understanding of your customer and the value they gain from you.

Once you really understand how to consistently offer more value than anyone else in your market, you’re in a better position to identify where you are now, and what it will take to get to where you want to be. You’ll have more certainty about what your business needs to grow now, and you’ll be better able to steer your organization in accordance with that vision. Most importantly, you’ll understand what business you need to be in to become the dominant force in your market.

A system of constant strategic innovations is the ultimate advantage.

Apple. Facebook. Tom’s Shoes. What do all of these groundbreaking companies have in common? Learn the secrets behind their effective business maps and the rest of the 7 Forces of Business Mastery.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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