Reality check: What we get in life is completely unrelated to how deserving we are. We all know people who are the epitome of kindness and goodness who can’t seem to get ahead. We also know people who are lazy and selfish, and seem to get everything they want.
The first rule of life is that it doesn’t owe you anything. To get what you deserve, you need to live with an open and positive mindset. You must hold a deep belief that you truly deserve good things. And you need to be willing to work for them.
“If you don’t set a baseline standard for what you’ll accept in life, you’ll find it easy to slip into behaviors and attitudes or a quality of life that’s far below what you deserve.” —Tony Robbins
Too many people settle for less than they deserve. They live beneath their true potential, accept mediocre results, and tell themselves that greatness is meant for someone else. But here’s the unvarnished truth: you deserve massive success, deep love, vibrant health, and unshakable happiness. The question is, are you ready to claim it?
I don’t care about your background, your past mistakes, or how many times you’ve been knocked down. What matters is this: Are you willing to step into your power and demand what’s rightfully yours? Because the universe doesn’t hand out success on a silver platter — you have to own it, fight for it, and refuse to settle.
The Myth of “Not Enough”
I hear it all the time: “I’m not smart enough,”“I don’t have the right connections,”“I’m too old, too young, too broke.” Those are stories. Lies you’ve been telling yourself. And here’s the thing — those stories are the biggest thieves of your destiny.
When I was seventeen, I was broke, overweight, and living in a tiny apartment with an eviction notice on the door. I was nobody. But I made a decision: I didn’t wait for permission. I didn’t ask for a break. I created my own breakthrough.
Let me take you back to a moment that changed everything — the birth of the firewalk at Unleash the Power Within. This isn’t just a story about walking barefoot across burning embers. It’s a story about breaking through fear, rewriting what’s possible, and igniting a fire inside that can never be extinguished…[…]
Let me share with you some of my favorite transformation stories from the firewalk over the years — moments that still light me up because they reveal the raw, unstoppable power of human courage and breakthrough. These aren’t just tales of walking on embers; they’re stories of people stepping into their greatness, shedding old fears, and rewriting their lives forever. […]
Whether you were in the room feeling the energy live or you’re stepping into this for the first time, this page is your guide to owning your power, breaking through limits, and designing a life that demands your greatness. [...]
The key to unstoppable drive is vision and certainty. This combination of purpose and confidence separates average entrepreneurs from extraordinary ones.
I am worthy of greatness.
You have that same power. You don’t get what you wish for — you get what you demand through your standards, your decisions, and your relentless action.
Raise your standards to create long-lasting changes in yourself
The first step for how to get what you deserve is to decide what it is you deserve. Don’t be afraid to think big. Let yourself want more out of life. You only live once. That’s why Tony challenges each and every one of us to make our lives a masterpiece. What would your most extraordinary life look like? When you look back on your life, what will be your biggest regrets? Your biggest accomplishments? Those are your “musts,” and they’re the key to get what you deserve.
2. Believe in yourself
Do you think you deserve a better relationship, but you keep repeating the same mistakes over and over? Do you think you deserve a raise or a promotion, but you’ve never asked for one? You’re letting your limiting beliefs hold you back: that you’re not deserving of love, that you’re not smart enough to succeed at work. Perhaps you feel guilty over a past mistake or regretful of a decision you made – but you must put the past behind you. To unlock how to get what you deserve, you must truly believe that you deserve it.
3. Be willing to receive
So many of us are givers. We give our all to family and friends and romantic relationships, always focusing on the other person’s needs. Before we know it, we don’t have energy left for ourselves. You’ll never get what you deserve if you don’t have time and energy to spend on yourself – and an open mindset that is ready to receive, not just give. Use priming as part of your morning ritual to open your mind to whatever the day may bring.
4. Raise your standards
Learning how to get what you deserve comes down to one principle: we get what we’re willing to put up with. If you’re willing to accept when others treat you poorly, you’ll get more of the same. As Tony says, “If you don’t set a baseline standard for what you’ll accept in life, you’ll find it’s easy to slip into behaviors and attitudes or a quality of life that’s far below what you deserve.” What’s your baseline? If you’re not getting what you think you deserve, you need to raise your standards.
5. Embrace change
If you do what you’ve always done, you’ll get what you’ve always gotten. To raise your standards, you’re going to have to make some changes. If you’re not able to get what you deserve where you are, then leave. Change jobs. Change relationships. Surround yourself with people who have the things that you want and who will challenge you to reach your goals. You cannot allow opportunities to pass you by just because you want to stay in your comfort zone.
6. Take a chance
No change worth making comes without risk. Learn to overcome anxiety and be willing to put yourself out there to take a chance. Accept that failure is a part of achieving anything worthwhile. Instead of focusing on avoiding failure – and never experiencing life to the fullest – address your fear head on so that when you fail, you bounce back. Stop the cycle of guilt, regret and fear by realizing that life happens for you, not to you. Even if you fail, you’ll learn a valuable lesson.
7. Build your confidence
Getting out of your comfort zone will naturally build your confidence as your brain experiences new scenarios and creates new neural pathways. Confident people don’t just get what they think they deserve – they go after things even if they don’t think they deserve them. They don’t tell themselves they’re not good enough or they’ll never make it. They take risks and have a deep, unstoppable belief in themselves. When you move through life with confidence, you naturally get what you deserve.
8. Don’t give up
Would Edison have invented the light bulb or Alexander Graham Bell the telephone if they gave up at the first sign of a challenge? Would Disney have created Mickey Mouse if he let bankruptcy destroy his dreams? All of these people had the inner strength they needed to keep going. Getting what you deserve involves persistence and hard work – and it’s worth it.
The first step to getting what you deserve is raising your standards. Not tomorrow. Not someday. Today.
Ask yourself: What am I willing to tolerate? What will I no longer accept? Your standards are the invisible force shaping every decision you make. If you accept excuses, you get excuses. If you accept mediocrity, you get mediocre results.
I challenge you: Raise your standards so high that your current life can’t contain you anymore. Decide you will no longer settle for less than your full potential. That’s where transformation begins.
Take Massive, Relentless Action
Right now, ask yourself: What action can I take today that my future self will thank me for? It doesn’t have to be perfect — it just has to be massive and consistent.
Remember, “The path to success is to take massive, determined action.” You don’t get what you want by waiting or hoping. You get it by doing. Every step forward, no matter how small, compounds into unstoppable momentum.
Own Your Worth — Claim Your Life
You deserve abundance. You deserve love that lifts you. You deserve health that fuels your dreams. You deserve a life that lights your soul on fire.
But none of that comes without ownership. You must own your worth. Own your power. Own your choices.
“We don’t get what we want. We get what we are.” —Tony Robbins
Become the person who deserves the life you want. Show up with that energy every day. Demand it from yourself and from the world.
Your Breakthrough Starts Now
No more waiting. No more excuses. No more settling.
Decide right now: I am worthy. I am powerful. I am unstoppable. Then take the first step. Then the next. Then the next.
Get what you deserve — because it’s already inside you. It’s time to bring it out and own it like never before.
See how Unleash the Power Within helps you build the emotional fitness to lead powerfully and live fully.
