How to inspire people to work with you

Simon Sinek on the 10 rules for achieving greatness

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There are two types of people in the world – those who see what they want and those who can only see what stands in their way. Which type of person are you?

In this episode of the Tony Robbins Podcast, editorial director Ana Yoerg interviews bestselling author and inspirational speaker, Simon Sinek

As the author of five successful books, Sinek knows a thing or two about success. His first book, Start with Why: How Great Leaders Inspire Everyone to Take Action, was published in 2009 and quickly became a New York Times bestseller. He went on to sell four more bestselling books, including Leaders Eat Last, Together Is Better, Find Your Why and, his most recent book, The Infinite Game

He is also an accomplished motivational speaker; Sinek is the second most-watched speaker of all time on, second only to Brené Brown. His TED Talks have been viewed over 68 million times. His clients include military members, international business professionals and members of Congress.

During this episode, Sinek sits down with Yoerg to discuss his 10 rules for success. These rules are how he has achieved so much success by focusing on inspiring people to want to do business with him and always being the last to speak. Through his philosophical teachings, both during this podcast and in his books, you will start to think, act and communicate like a leader.


Simon Sinek

Sinek’s best advice is practical and brief: just be honest. He has built a lot of his business by being authentically himself. One of his key teachings is to always start a conversation and a relationship with the truth. 

When you focus on making decisions based on what really matters to you, you’ll start thinking and acting like a leader. The more you act and think this way, the more likely you are to know when to break the rules, stack the deck in your favor and learn how to be the last to speak. When you are always striving to embody the values that you stand for, the more likely others will be to follow you.

According to Sinek, true leaders inspire rather than force. They lead by being humble, listening to others and staying true to themselves. When they operate from their purpose and show their human side, they empower others to take control of their own lives and work harder.

A true leader who inspires others is one who builds an extraordinary life.

Simon Sinek Podcast Show Notes

[00:55] Introduction
[02:45] Welcome Simon
[02:50] Simon’s 10 rules for success
[03:30] Spreading his message organically
[04:10] Simon’s millennial talk goes viral
[04:40] When you know your “why” your responsibility is to preach
[04:45] Those that are selfish end up stifling their message
[05:05] Breaking the rules
[05:50] The U.S. air force example
[07:10] Know the purpose, cause or belief that drives you
[07:30] Pre-framing your audience with your “why”
[07:40] How Simon starts every meeting
[08:20] There is always a context, and it’s important to be selfish about it
[08:50] Honesty about context gives you permission to break rules
[09:00] The importance of a mission statement
[09:40] When Simon lost passion for his own work
[10:20] Guidelines for finding your “why”
[10:40] “Why are we friends?”
[12:30] Your “why” is the value you bring to the world
[13:20] What did you want to be when you grow up?
[14:50] What did you want to be when you were a teenager?
[16:10] What did you want to be in your early to mid-20’s?
[18:00] Be patient and be the last to speak
[18:40] How Nelson Mandela became a great leader
[19:20] Becoming a better listener by becoming the last to speak
[20:20] Surround yourself with the right people
[20:40] How do you “stack the deck”?
[21:10] Putting yourself in a position of natural strength
[21:40] Find the early adopters of your ideas
[22:20] Hire for culture, not just for skills
[23:50] What it really mean to be authentic
[24:50] The truth must be constructive, but not mean
[26:10] Accountability
[27:20] When leaders fail to take accountability
[28:50] The power of humility
[30:20] The movement to reject old school business priorities
[31:20] Allowing room for mistakes
[31:50] The filter we implement on social media
[32:15] Don’t use others as a benchmark for your success
[32:35] There’s no such thing as winning in business
[33:35] The best way to beat your competition is to beat yourself
[34:20] Constantly strive to improve your systems
[35:50] The trickle down effect of leading your company towards self-improvement
[37:00] Stress is the achiever’s word for fear
[37:20] To manage stress, train your mind
[37:50] The stronger our relationships, the better able we are to deal with stress
[38:50] What is a real work-life balance
[39:20] People that have balance have great personal and professional relationships
[40:40] Excitement vs. Nervousness
[41:00] Reframing the symptoms and experiences you have
[42:00] Creating meaningful relationships at work
[42:50] Culture building and cultivating healthy environments in the workplace
[43:20] Intensity and consistency
[45:40] LIttle things on a daily basis create trust and unity
[47:00] The 2mm shifts you can make now for a long term impact
[47:20] Doing the hard work to take care of your customers
[48:50] Focus on sustainability rather than the quick fix
[50:30] Where to learn more about Simon Sinek
[51:05] Simon’s new book Find Your Why

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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