Believing that you are good enough

What’s the biggest chokehold on your business?

Hint: It could be you – and not in the way you think.

When a business is struggling, most business owners tend to believe that it’s because they don’t have the necessary skills to run a business, or the right strategy to help it grow. Or they blame outside events like the economy, a recession or the Great Resignation. But 80% of the time, the chokehold on a business is actually the psychology of the business owner.

In this episode, we’re taking you to Business Mastery, where you’ll hear Tony work with a business owner whose negative thoughts have been overshadowing his potential for greatness.

Getting out of your own way

Strategy, skills and tools are all critical components to creating real and sustainable growth. But knowledge alone is not power – it’s potential power. You have to be able to execute to move ahead. All too often, we are standing in our own way. And it’s one of the deadliest sins of business.

So how do you get out of your own way? You need to master your own psychology. You need to examine your story and determine what’s holding you back. By the time Dave attended Business Mastery, he had convinced himself that he was not worthy of building a successful business; he was barely scraping by.

Before Dave could build a successful strategy, he needed to repair his state. He needed to reconnect with his purpose and create a story of empowerment to serve as a foundation for moving forward.

Rediscovering confidence and passion

Every business owner starts their venture with excitement and passion. And nearly every business owner finds that one day, they wake up thinking, “Where does the time go?” They’ve become a business operator, rather than a true business owner.

As Tony explains to Dave in the podcast, “What’s really true is that you don’t think there’s treasure in your business . . . you don’t think it’s worth it.” This story was affecting his state, and his state was preventing him from making a strategy.

But these limitations are all in our heads. Tony tells Dave, “Let your heart guide you instead of your head, and you’ll make mistakes that matter. Any decision from the heart is easy to fix.”