How to protect your business

The small business resiliency kit for economic winter

Select Your Preferred Platform

We live in uncertain times. Things are changing fast, and we are all being forced to adapt. If you’re a small business owner, you are being faced with many challenges – from figuring out how to protect your business, to making tough decisions like whether or not you can keep your team employed.

You may be fearful of what’s to come, because uncertainty breeds fear. But instead of living in fear, now is the time to draw upon your conviction and leadership – to draw upon your training and preparation. Because winter is here, and when it is over, there will be those who squandered it, and there will be those who seized the opportunity present in this challenge. Those who stepped up with creativity and innovation, seeking to add as much value as possible to their clients.

In this episode, we are bringing you Tony’s exclusive Small Business Resiliency Kit. You’ll hear from his top business partners and speakers from his Business Mastery event, who will be sharing their advice on how you can not just survive in this climate, but set yourself up to thrive in the future. You’ll hear from: 

  • Donald Miller, CEO of StoryBrand, which helps companies around the world clarify their brand message. Donald is an expert storyteller who has influenced the branding of Pantene, Chick Fil A, Steelcase, Intel and thousands more. He’ll go over two things you must communicate with your clients and your team in this atmosphere. 
  • Ryan Diess, CEO of Digital Marketer, on why it’s more important than ever to stay engaged online. He’ll share his top strategies for how to expand your digital audience and communicate with them on their terms. 
  • Todd Hartley, CEO of WireBuzz, which helps businesses amplify sales, reach goals and surpass the competition. He’ll share his top three strategies for increasing revenue in our new world, where access to salespeople and traditional selling methods are at an all-time low. 
  • Roland Fraser, a legendary investor and business strategist who drives unprecedented growth and scale. Roland says your business has three options: freeze and fail, fumble and survive or fight and grow. He’ll share how you can fight and grow so that your business will thrive in any environment. 
  • Jay Abraham, founder and CEO of Abraham Group, which helps businesses solve complex problems and find profits where no one else can. You don’t want to miss his best tips on what you can be doing to grow your market share, expand your opportunities, pivot your products and services and succeed in any economy.

You’ll also hear from Tony on how you, as a leader, can manage your mindset and create momentum in your business – so when winter comes to an end – which it will – your business succeeds like never before.

Economic winter can feel like the end times. There is more fear now than ever before. But humanity isn’t weak. And great leaders don’t follow the culture – they don’t follow fear. They create their own path. They direct themselves. They’re made for winter, because they know that good times are coming. And only those who are prepared will be able to come out the other side with a growing business.


[00:30] A gift for you
[1:00]] There’s a lot that’s unknown right now
[1:30] Top speakers and experts
[2:00] A message from Tony
[2:30] Tony puts things in perspective
[3:00] You’ve got to be made for winter
[3:30] Good times are coming
[4:00] Autumn fruitfulness
[4:30] Businesses born in winter
[5:00] Coffee analogy
[5:30] Feed your mind daily
[6:00] Be ready to crush it
[6:30] Intro Donald Miller
[7:00] Unprecedented times
[7:30] Over communicate
[8:00] Presidential press conference
[8:30] Empathy
[9:00] Competency
[9:30] Pilot example
[10:00] One-two-punch
[10:30] Intro Ryan Diess
[11:00] How to make the most of this time
[11:30] Audience expansion
[12:00] People tend to grasp in this time
[12:30] Open wide
[13:00] Tone-deaf
[13:30] Engage with the current conversation
[14:00] Reflect the times
[14:30] That’s not the reality right now
[15:00] Stay in the game
[15:30] Don’t go to zero
[16:00] The snapback
[16:30] Watch your team
[17:00] Community
[17:30] Give so much it hurts
[18:00] What do you miss and what don’t you miss
[18:30] Friday nights
[19:00] This will end
[19:30] Anticipation is power
[20:00] The Core 4
[20:30] Unshakeable
[21:00] Intro Todd Hartley
[21:30] This is created for you
[22:00] On demand buying experience
[22:30] Making learning easy
[23:00] Video is sticky
[23:30] Deliver information like your best salesperson
[24:00] Finding common ground
[24:30] Don’t ignore the tricky
[25:00] Show and tell
[25:30] Move closer to clarity
[26:00] Internal champion
[26:30] Important tool
[27:00] Viewing time
[27:30] You don’t need to get fancy
[28:00] Massive decisive action
[28:30] Polishing stone
[29:00] Let’s go
[29:30] Intro Roland Fraser
[30:00] Runway
[30:30] The cash to survive
[31:00] How to determine your runway
[31:30] How to get as much cash available
[32:00] Monthly expenses
[32:30] Build your lists
[33:00] Adapting marketing
[33:30] Talk to your customers
[34:00] Repositioning
[34:30] Essential or a treat
[35:00] Latest numbers
[35:30] Free offers
[36:00] Paid trials
[36:30] Virtualized lives events
[37:00] Intro Jay Abraham
[37:30] Fortify your relationships
[38:00] What else?
[38:30] Doing what’s best
[39:00] Acquire market share
[39:30] Assets
[40:00] Acquisition further
[40:30] Keep others alive
[41:00] Window of opportunity
[41:30] Receptive today
[42:00] Both prosper and profit
[42:30] Hone soft skills
[43:00] Use the time to source
[43:30] Complimentary offerings
[44:00] Advertising opportunities
[44:30] Mastering technology and creating partnerships
[45:00] There are two attitudes
[45:30] Thriving
[46:00] The strategic will inherit the earth
[46:30] More business resources

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

related posts
Health & Vitality

Life Mastery Virtual: How to Prepare for an Outstanding Event

Read More
Mind & Meaning


Read More
Mind & Meaning


Read More

Get Tony Robbins' articles, podcasts and videos in your inbox, biweekly.