Virtual, a live 360 interactive experience, limited spot available
We’re living in a communications revolution and to be successful, you need to be a part of the new world order. Today people communicate in real time. Social networks are easy to use, completely free, and reach every human on the planet with an internet connection, so it’s no wonder that billions of people around the world have gravitated to them.
However, the result can be a polarizing and cold digital world, with tidal waves of spam email and social networks that display advertisements instead of our friends and fake news instead of fun stuff. With so many people competing for online attention, it’s become more difficult for companies and individuals to build the kind of trust that leads to a growing relationship with customers over time.
Virtual, a live 360 interactive experience, limited spot available
So how can we generate attention in today’s crowded world? Here are five ways:
1. It’s not about you. It’s about your buyers.
Today, buyers are in charge.
With near perfect information available on the web and social media, the idea of mystery in the sales process is over. Your buyers are conducting independent research as they look to work with companies and buy products and services. There is no more ‘selling’ — there is only buying. We research companies before taking a first meeting — who is the CEO? We head over to LinkedIn before meeting a job candidate — does she have anyone I know in her network? We check out product reviews before making a purchase. We watch a movie trailer before deciding which film to see.
When buyers have near perfect information on the web, it means we must transform from sellers to authorities and your organization must tell a story.
The key is to understand your buyers, carefully identifying and defining target audiences and consider what content is required to meet their needs.
Who are my buyers? How do I reach them online and in social media? What are the market problems I can help them solve? How can I entertain them and inform them (and maybe even make them laugh)?
But few people take the time to understand buyers! We have a tremendous opportunity to stand out and get noticed just by focusing on buyers’ needs and being active online and in social media.
