How to create a brand that succeeds long-term
Astonishingly, 96% of businesses fail over a 10-year time period. The 4% of businesses that survive are still operating, but are not necessarily thriving. In fact, sometimes they’re barely scraping by. With so many budding entrepreneurs and incredible business ideas out there these days, how is it possible that so many businesses fail, and how can an entrepreneur succeed against the odds?
The most important business concepts for any entrepreneur to focus on are using innovation, marketing, differentiation and drive to set yourself apart from the competition.
Business tip #1: Always strive for innovation
An innovative business meets the needs of its clients in a unique way that no one else can master. If you want a sustainable business, you should always ask how you can innovate aspects of your business, offer value to a larger group of customers and reevaluate from there.
Business tip #2: Create an effective marketing plan
Marketing can make or break your business, which is why you have to ask yourself the following questions: Where does your product add value and what do your customers really want? Who is your ideal customer, and what’s the best way to reach them? If you need to, pay to gather the data you need so you can find the people who need your product or service. The best product or service in the world will never be used or appreciated without great marketing. Marketing exposes your business to the masses and makes people aware of your offerings. Without a solid marketing strategy, you could have the greatest business in the world but no one would ever know about it.
Business tip #3: Set yourself apart from competitors
Differentiation means knowing what business you are really in, instead of merely focusing on what product you’re selling, and analyzing the facts to discern what business you should be in. For instance, one of the things that’s made Starbucks so successful is that they recognize they’re not in the business of coffee, they’re in the business of bringing people together. Once you have the right information, respond accordingly and highlight what sets you apart from competitors to your target audience.
Business tip #4: Harness your drive to succeed
Motivation or channeling your drive to succeed is the final takeaway here. It’s not enough to recognize you have talent – you have to have the motivation and discipline to work toward your goal every single day. As you work on innovation, marketing and differentiation, you gain the power to change your offer, change your business and change your life.
The best business people in the world don’t rely on their skills alone – they turn to insightful mentors and use powerful tools to reach their business goals. You know you need to give your business an edge, so get business tips and advice from these Tony Robbins products:
The Ultimate Business Advantage is an online course designed to teach you how to build your business and make its growth last. Learn which business resources are Tony’s secret weapons in this video course.
The Business Mastery intensive conference is another proven source of Tony Robbins’ business advice. In this conference, you can re-learn business as a spiritual pursuit and help yourself move past whatever deficiencies are holding you back in business.
The New Money Masters: Meetings with the Masters of Marketing is an educational series of a DVD, CDs, articles from experts and a strategy book designed to provide business advice and a wealth of actionable strategies. Monthly article experts are the world’s leading Internet marketers.
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“If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins.
Unlock powerful new strategies with the aid of the right tools. Enable your business to thrive by giving it your all and using innovative new resources. Let your company be one of the brands that succeed in the long run, so you can bank on a better quality of life and build a lasting legacy.