How to create a brand that succeeds long-term
Astonishingly, 96% of businesses fail over a 10-year time period. The 4% of businesses that survive are still operating, but are not necessarily thriving. In fact, sometimes they’re barely scraping by. With so many budding entrepreneurs and incredible business ideas out there these days, how is it possible that so many businesses fail, and how can an entrepreneur succeed against the odds?
The most important business tips for any entrepreneur to focus on come down to the same core concepts – using innovation, marketing, differentiation and drive to set yourself apart from the competition. Here’s how you can implement these concepts to make your small business succeed.
Business tip #1: Always strive for innovation
When you look into the minds of today’s entrepreneurs, you see that many of them are not confident in the skills and tools their businesses use. An innovative business must have the skills and tools to meet the needs of its clients in a unique way that no one else can master. Nowadays, the word “Google” is synonymous with using a search engine, but Google wasn’t the first search engine online. Why has the brand been so successful? Because Google was able to provide real value to its customers in a way that other search engines could not. They innovated, improving and expanding the offerings of other search engines, and ultimately became a dominant force in the industry. If you want a sustainable business, you should always ask how you can innovate aspects of your business. Once you can offer value to a larger group of customers, you can reevaluate from there.
Business tip #2: Create an effective marketing plan
No piece of business advice would be complete without a focus on marketing. Marketing can make or break your business, which is why you have to ask yourself the following questions: Where does your product add value and what do your customers really want? Who is your ideal customer, and what’s the best way to reach them? Even more to the point, beyond your ideal customer, who is your customer right now and how can you give them what they want? If you need to, pay to gather the data you need so you can find the people who need your product or service. The best product or service in the world will never be used or appreciated without great marketing. Marketing exposes your business to the masses and makes people aware of your offerings. Without a solid marketing strategy, you could have the greatest business in the world but no one would ever know about it. Marketing is the essential tool you use to amplify your business’ message and all other business tips become irrelevant if you aren’t doing this successfully.
Business tip #3: Set yourself apart from competitors
Differentiation means knowing what business you are really in, instead of merely focusing on what product you’re selling, and analyzing the facts to discern what business you should be in. For instance, one of the things that’s made Starbucks so successful is that they recognize they’re not in the business of coffee – they’re in the business of bringing people together. Once you have the right information, respond accordingly and highlight what sets you apart from competitors to your target audience. What business are you really in? How do you enrich the lives of your customers? What are your competitive advantages and how do they differ from companies who are in the same industry? Remember, you don’t have to focus on just the products or services you offer. Many times, focusing on an advantage that has little relevance to your actual product is the best way to break new ground and take a step ahead of your competition. Once you can master differentiation, your customers will start talking about you– and that’s when real growth begins.
Business tip #4: Harness your drive to succeed
Motivation or channeling your drive to succeed is the final takeaway here. A lot of people have natural talent, but it takes more than that to be wildly successful. It’s not enough to recognize you have talent – you have to have the motivation and discipline to work toward your goal every single day. As you work on innovation, marketing and differentiation, you gain the power to change your offer, change your business and change your life. Of all the small business tips and advice offered, one of the most effective tips is to work with a business coach. A coach will be with you every step of your business journey, helping you spot the flaws in your business plan and mindset and develop a game plan for success.
The best business people in the world don’t rely on business tips and their skills alone – they turn to insightful mentors and use powerful tools to reach their business goals. Leaders must be constantly growing, and true growth is difficult to realize on your own. When you work with those who have already experienced the challenges you are dealing with and have found a way to rise above, you can catapult your success to higher levels than you ever imagined.
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“If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins.
Unlock powerful new strategies with the aid of the right tools and events. Enable your business to thrive by giving it your all and using innovative new resources full of business tips and advice that really work. Let your company be one of the brands that succeeds in the long run, so you can bank on a better quality of life and build a lasting legacy.