Revolutionizing fashion and beauty

Do you have what it takes to start a business that revolutionizes retail in the middle of an economic winter?

That’s exactly what Alexandra Wilkis Wilson and four of her friends did when they started Gilt Groupe – the members-only flash sale site.

Gilt Groupe was officially launched in November 2007. The idea behind the business was something the industry had never seen before. The site would feature members-only flash sales for the most coveted and high-end fashion brands during a time when luxury retailers weren’t selling their goods online, let alone at a discount.

Gilt Groupe wasn’t Alexandra’s only plan to influence the fashion and beauty industry – she also served as CEO of Glamsquad, an NYC-based hair and makeup company offering on-demand services. Alexandra’s two passions merged together when she founded Fitz, a mobile makeover service that freshened up customers’ beauty looks and wardrobes.

In this episode of The Tony Robbins Podcast, join Tony onstage during a Business Mastery event as he talks with Alexandra about how trust builds businesses and how women have unique advantages when it comes to customer acquisition strategies. She tells the story of how Gilt Groupe grew from a small start-up with a business model no one believed would work to a profitable business that sold for $250 million in less than ten years.

Gilt Groupe co-founder Alexandra Wilkis Wilson

Many business owners want to build a business that will withstand an economic winter. Alexandra built a thriving business during one.

She did this by building a strong foundation of trust with her employees and customers first. When you open the lines of communication to truly understand what your customers want and need, you are in a better position to make the pivots necessary.