A playbook for entrepreneurs

Did you know that a staggering 96% of businesses will fail over a 10-year period of time? And as for the remaining 4%, it does not necessarily mean they succeed, it means that they’ve survived. So what does it take – not only to launch a business, but to grow and scale it in a successful and sustainable way, even in an economic winter?

In this episode of the Tony Robbins Podcast, we’re taking you to Joe Polish’s Genius Network, where Tony sat down to give his best advice for entrepreneurs and to discuss what it takes to really change the game. What are the top traits of entrepreneurs? What are the moments that will define you as an entrepreneur? And how can you bring more value to the table than anyone else? This episode will provide you with a playbook for entrepreneurs so that you can scale a successful business and build a brand that will ultimately change the game.

The psychology of business

Entrepreneurship isn’t just about having the best product or service. And it’s not just about having the strategy or skills necessary to run a company. Because business, as Tony says, is for gladiators. And you absolutely must understand the entrepreneurial mindset necessary to wage the battle that is growing a business if you want to succeed.

You need to understand not only your own emotions and mindset, but also those of others. In the podcast, Tony will reveal the two things that influence everyone universally and how you can use them to achieve your own goals. As he says, “Life is the dance between what you desire most and what you fear most.” Understanding this will move your business forward.