Asking the right questions in business

If you want to know how to grow your business and make sure your company stands out in a crowded world, you need to listen to Jay Abraham. A marketing guru who has earned over $20 million in consulting fees alone, Jay knows what it takes to market for success – and he’s had some interesting talks with Tony about the topic.

In part two of Tony’s podcast interview featuring Jay, they talk about everything from building your identity to lead generation and more. You can listen to it below. And if you missed part one, make sure you listen to that before you tune in to part two.

Jay and Tony focus heavily on building your identity in the marketplace, which is vital to your success as the business world becomes more and more of an AI economy. Even if you don’t own a business, you can use these principles to find ways to add more value to your company and build a great sense of certainty for your future – personally and professionally.

Asking the right questions

Not getting the right answers to your business growth questions? It’s likely you’re not asking the right questions. Jay suggests starting with questions like, “Where is my business coming from?” and then digging deeper to identify how much of your business is new versus repeat and if they are coming from different places. This will help you identify where to put marketing dollars and how to craft your message to appeal to your most valuable prospects.

Creating your identity

Tony says that “What people believe about you and what you do for them is what’s going to ultimately give you the leverage to do whatever you want to do in your life.” This is your identity.

Your identity is based on the value you give your customers, and when you’re selfless in giving, it makes your business talkably different and creates customer loyalty. Jay says that while many businesses treat profits and customer service as separate elements, “they are absolutely the same function.” When you bring value to people’s lives, it builds an identity that makes them want to do business with you.