What do clients get from you, and what do they get from your competitor? This is the essence of the customer experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach — and your profits.
Force # 3 of the 7 Forces of Business Mastery is World-Class Marketing.
Fundamentally, developing a World-Class Marketing strategy requires knowing:
– Who your clients are, and what they want and need
– How to tell your company’s story in a way that compels them to buy
– Everything there is to know about your product or service, so you can educate your prospects about why your offering is the best choice
In today’s always-on environment, you must meet that expectation with your clients. Whether by providing easily-accessible information, help or a place for them to share experiences, make sure your clients can reach you when they need to. Regular, meaningful interaction with your clients will give you valuable insight.
Everything is immediate now. Clients expect prompt interactions. A quick reply is valuable only when you fully understand a client’s questions, intentions, and needs. You’ve spent years learning the competition; now it’s time to learn your clients, and respond in a meaningful fashion when they need your help.
Make the effort to understand what your clients want from your product or service. Understanding the needs of your clients allow you to create a better marketing strategy catered to them, which makes them feel welcome, important and heard.
Social media channels provide the opportunity to ask your prospects about what they really want from your product or service. In this consultative approach to marketing, you’re letting each client know, “We’re listening, and we want to establish a long-term relationship with you.” When you really understand your clients’ needs, you can take massive action to create the outcomes that make them feel understood.
You’re not just marketing a product—you’re partnering with your clients. Successful businesses are more collaborative now than ever before, adding value that helps clients realize their goals. You must tailor your products and services to the clients, not the other way around, and that begins with your marketing outreach.
You probably remember every detail from your company’s earliest days—including the face of your very first client. Are your current clients as memorable? Individualized relationships now trump routine transactions. A thoughtful social media strategy, properly executed, will enable you to become more familiar with your customers. You’ll then be in a position to ask questions, gather intelligence, become more of a partner, and add the personalized grace notes that make your customers into raving fans.
“I remember saying, ‘Why can’t I be one of those people?’ and I just felt like Tony was telling you that you can, and I really felt that. I felt that if those guys can do it, why the hell can’t I? And ten years later I am.” —Dan Caldwell, Owner of TapouT Clothing
Learn to apply the world-class marketing strategies that will transform your business at Business Mastery.