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What’s your exit strategy?

The difference between a job and a business – shown by NASA

What do you call something that’s collected 635 GB of data, traveled 4.9 billion miles and taken over 450,000 pictures in the span of 20 years? Productive? Dedicated? Impressive? What about all three? These are just some accomplishments of NASA’s Cassini, an orbiter sent into space in 1997.

After a 7-year journey through space, Cassini went into orbit around Saturn and stayed there for 13 years. It explored Saturn’s rings and atmosphere, and the information it sent to NASA broadened our understanding of what kind of life might exist on worlds beyond Earth. A 20-year job is no joke, especially in today’s economy.

Because Cassini had a job, instead of coming back to Earth for retirement, it ended 20 years of service being crushed and vaporized as it crashed into Saturn on September 15, 2017. This is how Cassini shows the real difference between having a job and having a business. You can’t leave a job behind, but you can leave a business – if you have an exit strategy.

What is an exit strategy?

An exit strategy is a plan to remove yourself from your business when it has reached the goals you set for it – whether that’s a certain amount of growth or simply being sold. Your exit strategy business plan should benefit you financially and emotionally and should fit in with your desired legacy.

Who should have an exit strategy?

In short, everyone.

But if you don’t have an exit strategy just yet, you’re not alone. Many business owners build their companies from the ground up – and then stop. They set out to create a product or offer a service to make their business talkably different, but don’t think ahead any further than that. Why would they? Running a business is tiring work.

Like Cassini, they simply keep going and going, only to find that when they want to turn around and go back to Earth – or recoup their investment and put it toward what they want to do – they have no ability to do so. Their business might provide them income, but they can hardly walk away from it.

Sounds like a job, doesn’t it? This is where an exit strategy proves invaluable.

Think about why you started your company in the first place. Was it so you could sit behind a desk all day issuing orders and signing contracts? Probably not; you likely envisioned how having financial freedom could make your life better. If you didn’t have to worry about money, you could travel more. You could spend more time with your family. You could pursue the interests that fulfill your soul, perhaps by giving back or learning new skills.

How do I create an exit strategy?

At first, an exit strategy business plan may sound counterintuitive to those just starting out. You’re pouring all you have into this new venture; making plans to exit it – seemingly abandoning it – seems like a terrible mindset for a new business owner to take.

On the contrary: While an exit strategy isn’t like mapping out a plan for your company, it’s a critical component to your success. Do you want to eventually sell your business and use the money to fulfill your dreams? Then you need to create something you can sell. That means knowing from the start that you want to sell it and knowing what a potential buyer would look for. If you don’t plan on selling it, instead leaving it to your children or passing it on in some other way, you also need to plan for this in your exit strategy.

No one wants to purchase a small, unprofitable business, nor do they want to pass this type of business on to the next generation. Your potential buyer wants to see a thriving company, one that has returned your investment and continues to expand. If selling your company is indeed your ultimate goal, then you will set goals and make choices that will lead to the growth of your business, rather than stagnation.

To fully answer the question, “What is an exit strategy?” you must first know what the different types are and the pros and cons of each.


Cassini header image courtesy NASA/JPL-Caltech

Exit strategy #1: Lifestyle company strategy

The lifestyle company strategy involves taking the biggest salary you can, rewarding yourself with bonuses and issuing special shares that produce very high dividends. The motivation behind this exit strategy is to take whatever you can from the business while it’s thriving and leaving nothing to sell once you’re ready to exit.


You can live a pretty good lifestyle and you don’t have to worry about putting a lot of thought into developing a massive action plan for growth.


You may be taxed for money you pull out and you’ll have no big pay-out when you’re ready to leave the business.

Exit strategy #2: Liquidation

If you’re ready to call it quits and don’t owe money, you can simply close your doors and be done with the business. Liquidation is often what happens when a business does not have an exit strategy business plan or when things don’t go as planned, but it can be something you choose.


It’s easy and there is no need to transfer anything to new owners.


Your business ends up having no value in the end and your reputation and business relationships could suffer.

Exit strategy #3: Selling to a friendly buyer

If you’ve created a business based on meaning and purpose, it’s likely that others believe in what you’re doing. When you’re ready to put an exit strategy in place, these like-minded individuals could be willing to buy it from you and continue your vision. Often, these buyers are employees, family members or colleagues. You can finance the sale over time to give them the opportunity to pay a fair market value while giving you the freedom to leave the business as they pay off the loan.


You already know the buyers and therefore less background checking is needed. You also can see your business continue to fulfill your vision.


You may end up selling it for less than it’s worth because you want to help out a friend or family member. You could also do major damage to your family or friendship if problems occur with the business and the buyer blames you.

Exit strategy #4: Acquisition

Acquisition is the most common form of exit strategy and involves finding another company to buy yours. If you look for a strategic fit and are able to convince them of your value, you could make a tidy profit off your business.


You could get much more than what your company is actually worth, and you don’t have to worry about maintaining personal relationships with those who buy the business. Because this is the most common exit strategy business plan, you can find a number of professionals to help you complete the process.


Acquisitions and the subsequent transitions can be messy and uncomfortable and you may have to watch your valued employees being laid off. They can also come with non-competes or other stipulations that could make it difficult for you to start another company.

Do you have an exit strategy for your business? Or will you crash and burn like Cassini? Watch the video from Tony Robbins below on how to tell the difference between a job and a business, and what life without an exit strategy looks like.

When you answer “What is an exit strategy?” and “Which exit strategies are the best fit for me?”, you can be proactive in moving toward another stage of growth as you build your business.

You might not have the money or technology that NASA has, but you can start making gigantic strides in your professional life. Discover how to create and run your dream business at Business Mastery. At the incredible five-day event, you’ll learn what it really takes to run a successful business, no matter your industry, and listen to some of the world’s leading business professionals, including Tony Robbins.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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