Jordan Harbinger on the power of social capital

If you want to build a better business, focus on building better relationships. Every relationship you have, including the ones with your employees, customers, vendors, colleagues, contacts and investors, build your social capital. Your social capital creates a level of trust, understanding and loyalty with the people around you. Even in uncertain economic times, your social capital is power – allowing your business the opportunity to thrive.

Jordan Harbinger: interpersonal dynamic expert

In this episode of the Tony Robbins Podcast, we speak with Jordan Harbinger of The Jordan Harbinger Show. A two-time graduate of the University of Michigan, Jordan is a Wall Street lawyer turned talk show host who knows a thing or two about building relationships. After starting his first podcast, The PickUp Podcast, in law school, he went on to start a dating coaching business, an app and a corresponding podcast called The Art of Charm. His talk show, Game On, was the first-ever podcast carried on satellite radio. He is widely regarded as an expert in social influence, interpersonal dynamics and social engineering.

Communication and relationships

Jordan discusses how important communication is when it comes to building those social relationships and increasing your social capital. Being able to properly understand nonverbal cues and gestures is an important, but often overlooked, aspect of communication.

From your facial expressions to the way you carry yourself, every nonverbal cue has the potential to communicate specific attributes about who you are as a person – whether you are insecure or confident, approachable or aloof, curious or disinterested. Humans are wired to subconsciously interpret these signals. We are innately inclined to make sweeping judgments and inferences from body language.

These judgments can ultimately influence meaningful life decisions, like who we choose to employ or engage with. They also influence our business and marketing decisions. People like to do business with people they have strong connections or relationships with. They connect with marketing campaigns that feel relatable. This is where your social capital comes into play – it can affect everything from your to your . If you want to boost your business, focusing on your communication style and relationships are great places to start.