Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.
Tony and Jay Abraham part 2
Asking the right questions and standing out
If you want to know how to grow your business and make sure your company stands out in a crowded world, you need to listen to Jay Abraham. A marketing guru who has earned over $20 million in consulting fees alone, Jay knows what it takes to market for success – and he’s had some interesting talks with Tony about the topic.
In part two of Tony’s podcast interview featuring Jay, they talk about everything from building your identity to lead generation and more. You can listen to it below. And if you missed part one, make sure you listen to that before you tune in to part two.
Jay Abraham Show Notes
[7:05] Your identity in the marketplace
[8:10] Building more pillars and creating more value
[11:05] The definition of innovative marketing
[12:15] How individuals can create value themselves
[16:50] Increasing efficiency in your processes
[21:50] Lessons Jay learned from past work experiences
[27:20] Lead generation
[29:20] Asking yourself the right questions
[32:10] Who stands to benefit more than you from your success
[35:50] The benefit of offering risk-free transactions
[42:10] Incorporating risk-reversal into your selling proposal
[45:30] Creating a unique identity in the marketplace
[48:00] Effective ways of finding sales strategies
[50:50] Finding the business you should be in
[58:30] The reward of owning your own business
Jay and Tony focus heavily on building your identity in the marketplace, which is vital to your success as the business world becomes more and more of an AI economy. Jay believes that your identity is based on the value you give your customers, and when you’re selfless in giving, it makes your business talkably different and creates customer loyalty.
Having the right beliefs
Tony talks a lot about limiting beliefs and how they can hold you back and prevent you from achieving happiness or success. Jay agrees, suggesting that many business owners hamper their own success because they have the belief that they are playing the game for the moment instead of looking at it as a lifetime endeavor. When you look at entrepreneurship as a long-term goal to continually educate your customers and keep providing value, you adopt empowering beliefs that lead to explosive growth.
Asking the right questions
Not getting the right answers to your business growth questions? It’s likely you’re not asking the right questions. Jay suggests starting with questions like, “Where is my business coming from?” and then digging deeper to identify how much of your business is new versus repeat and if they are coming from different places. This will help you identify where to put marketing dollars and how to craft your message to appeal to your most valuable prospects.
It’s all up to you
One of the rewards – and potential risks – of having your own business is that the success or failure of it is largely on your shoulders. Jay says this means you owe it to yourself to get the greatest yield on your investment, get the greatest joy out of what you do every day and give the greatest value to your customers. If you do this, you’ll receive the greatest benefits of being a business owner, achieving emotional as well as financial freedom.