Episode 4: World Class Marketing
How do you capture the limited attention of your clients through marketing when they are constantly being bombarded with advertising? How do you compete with corporations that have seemingly unlimited resources? Through world-class marketing.
World-class marketing comes from creating a unique selling proposition we call value-added marketing. You’re literally adding value to your customer’s lives. You do something. You teach them something. You give them something valuable that costs them nothing then they look to you as the expert, and want you to supply them with more information, more experience, more products.
In this episode of the Tony Robbins Podcast, you will hear from Drew Neisser – author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Founder and CEO of the NYC-based social media and marketing agency Renegade – as he discusses how businesses can create value-added marketing and use that to connect and engage with their customers on a new level.
[2:22] Characteristics senior marketers have in common
[7:24] Marketing strategies for small business owners
[9:00] What makes you unique?
[11:35] Tactics for discovering your company’s values
[13:28] How much is a customer worth to you?
[15:28] What skill sets are essential to small business owners?
[18:54] Common mistakes small business owners make and how they can be avoided
[22:01] New media channels business owners should be focused on
[25:24] What does ‘marketing as service’ mean?
[29:02] What distinguishes successful marketing
[31:11] The art and science of marketing
The Ultimate Marketing Advantage – Tony discusses how your messages can build engagement and add powerful, personal value to your customer’s experience.
The Social Media Toolkit – Confused about Facebook, Twitter, LinkedIn, Instagram and … Snapchat? With so many social media platforms, many small business owners struggle to understand will be worth the investment of time and money. Read this guide to get a lay of the land and make smart decisions about your social media presence.
Become a Master of Influence – The number one thing that impacts people is the skill of influence. If you are going to become a leader in your business, you must master the power of influence.