Business Mastery Las Vegas | August 15-19, 2018


Over five days and nights, Business Mastery will help you understand the critical factors impacting your business right now, then refocus and realign with the business strategy and psychology you need for competing and innovating, in any economy.

It’s no secret that massive results come from massive action. Business Mastery strategically breaks down the innovative approaches used by industry leaders like Apple, Zappos, American Express and Facebook, to help you discover where your business is now and how you can create a map to reach your goals —or your money back!*

Watch now, as Tony breaks down the “7 Forces of Business Mastery,” which are designed to help companies and brands, just like yours, avoid failure by constantly evolving, improving and adding value. Learn how Business Mastery can help you change your psychology and grow your business and your profits to new levels.

  • Keith Cunningham

  • David Meerman Scott

  • Scott Klososky

The 7 Forces of Business Mastery

At Business Mastery, you will learn the systematic methods to uncover and resolve every issue not yet tackled by you and your team. By viewing and evaluating your business through Tony’s 7 Forces of Business Mastery, you will be able to prioritize your business’s needs.

Explore how to capture, categorize and sequence your approach to building momentum and maximizing success:

Create an Effective Business Map

The pace of change has accelerated to the point where a business plan is no longer enough to plot the future of your business with any certainty. Disruptive technologies or unexpected competitors can come along and displace your business overnight. How do you position your business in this hyper-competitive environment? Discover the key to creating a Business Map that will allow your business to thrive in any economy.

Constant and Strategic Innovation

Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard truth: The market will always be searching for something new—and you, not your competitor, must be the one to give it to them. For your innovation to truly be strategic, you must know who your customer is and who they need to be. You must dig in to what they value, what their needs are, as well as what will fulfill them. Only then will you add massive value and turn the profit you need.

World-Class Strategic Marketing

What do clients get from you, and what do they get from your competitor? This is the essence of the client experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach—and your profits. Become a world-class marketer by finding your X-factor at Business Mastery and focusing on value-add marketing. What is an X-factor? It’s a business’s ability to find a way to add intangible value – value that goes beyond what anybody can really measure. It’s the ability to find a way to do more for your clients than absolutely anybody else in your industry and to consistently maintain that standard.

Sales Mastery Systems

In business, sometimes you have to re-think your approaches—even those that have been successful—to create even bigger results. This is especially true in sales, where it’s imperative to have a variety of channels, and superstar sales people. Learn how to find the very best sales people and how to inspire, train, reward and lead them to become a dedicated and powerful sales force.

Financial and Legal Analysis

When you embrace the spirit of Constant and Never-ending Improvement—what Tony calls CANI—you are always making new plans and projections for your business and charting the path forward. But as countless disclaimers state, past performance does not always indicate future results. While strategic innovation is imperative, so too is keen attention to the small details that will determine your levels of profit or loss. Your ability to measure these key indicators and continuously make the right adjustments will determine your levels of success as you grow your business. We all have blind spots. How do you ensure that your business stays financially sound? You can’t just hire a CFO and forget it. Learn the tools to understand and manage your cash, not just your bottom line.

Optimization and Maximization

How is it possible to realistically grow your business in a way that doesn’t require extra investment in marketing? You get even smarter about how you deploy your resources and you take an existing core process, especially one that’s already been profitable, and execute it more efficiently so that you are continuously evolving your business to the next level of success. Sometimes, the biggest growth opportunities don’t come from new initiatives, but rather from taking the core processes the business is already doing and executing them more effectively. A small improvement made in a few key areas can result in geometric growth to the business as a whole. Learn to optimize your business with a series of micro-improvements that create geometric change.

Create a Raving Fan Culture

The core strategy behind any supreme organization, any company who truly dwarfs their competition and creates massive client loyalty, is to anticipate and meet your clients’ needs in a way that no one else is. The more value you are able to add to your client’s life and experience, the more easily you’ll dominate the marketplace. Learn how to understand, anticipate and consistently fulfill the deepest needs of your clients to create fans who advocate on your behalf.

Bonus - The Psychology of the Business Owner

Skill is a power that allows you to complete a goal, but psychology is the state that empowers you to create and maintain vision. Most people don’t realize that 80% of the time, the chokehold restricting growth around businesses of all sizes is the psychology of the leader.

 Psychology trumps skill.
 As Tony explains, you must break through your individual psychological blocks and shift your focus to tap into what will make you ultimately powerful and a force for achievement in any venture.

Event Information


Tuesday, August 14

5:00pm – 8:00pm


The times below for the seminar are approximate times only.

Arrive: Tuesday, August 14
Start: Wednesday, August 15, 9:00am
End: Sunday, August 19, 11:00pm
Depart: Monday, August 20

Event Info Sheet

Dress casually and comfortably throughout the weekend. The room can be extremely cool, so please bring a light jacket or sweater.


In order to maximize your Business Mastery experience, it is important that you:

  • Show up on time
  • Play full out
  • Bring your team with you so you are able to implement a cultural shift company wide
  • Bring a printed copy of your most recent tax return or financial statement. Working with your own real numbers will help you create customized strategies for the growth of your business.

We have incorporated time in the program for you to partake in a mid-day snack break.


The hotel provides self and valet parking for guests and visitors. There is no access for over-sized vehicles in the hotel parking garage. Currently, parking rates are as follows:

Self Parking

0-1 Hour: Complimentary
1-4 Hours: $7.00
4-24 Hours: $10.00
24+ Hours: $10.00 per day

Valet Parking

0-4 Hours: $13.00
4-24 Hours: $18.00
24+ Hours: $18.00 per day

Rates above are inclusive of tax and are subject to change. Parking rates at time of event will apply.

Event Schedule
Day 1: Understanding Core Principles & Creating An Effective Business Map

To know where you need to go in any situation, you’ll need a map. And the map must be up-to-date and accurately reflect the current landscape. To understand where you have to go, you must first be able to locate where you are on that map. To do that in business you must answer five critical questions. What business are you really in? Why did you get into business in the first place? Who are you and what is your core talent? Where are you in the lifecycle of the industry, and the economy, and as a business owner? And finally, what’s next? Today we will break ground on the path to your compelling future.

Day 2: Strategic Innovation & World-Class Marketing

As Peter Drucker said, business has only two functions — marketing and innovation. Marketing simply means getting people to do business with you. But these days, there is marketing on everything from bananas to boarding passes. We will discover how to standout in the field by adding value and offering expertise instead of interrupting your client, and inundating them to the point of the opt-out like so many others. Innovation is finding a way to meet your client’s needs better than anybody else. It doesn’t have to be glamorous, but it absolutely has to be strategic. You must innovate in ways that actually matter to your client. Once we uncover the unique ways you meet your customers needs better than your competitors, we will discuss the three ways to grow your business and tailor a 10-10-10 plan that’s right for you.

Day 3: Optimization & Maximization

Most people think that in order to have explosive growth, you have to make giant changes. In reality, if you understand the force of optimization and maximization of your people, processes, and financials, you can grow your business consistently while others are taking wild risks that don’t always pay off. Today, we’ll learn how to assess and measure each process in the marketing and sales value chain in order to make the small changes that compound to account for huge gains.

Day 4: Financial Literacy & Asset Allocation

What do Larry King, Mike Tyson, Elton John, Mick Fleetwood, and Cyndi Lauper all have in common? They are just a few high-earners in their respective fields who have all filed for bankruptcy. Ironically, it’s possible to do everything right and still end up, upside-down at the bottom of the books. Financial security buckets and asset allocation assignments are some of the most important decisions you will make in your business and today we will find your opportunities and learn how to protect against the downside.

Day 5: Integration

The psychology of an organization’s leader is the difference between success and failure; it’s the difference between a one-time success that is never followed up, and a consistent habit of meeting and exceeding customer needs. To be successful in business, a leader must learn to destroy the limitations in their mind. We all come up with a story when things aren’t going well and the story is about something that is not our fault and that we can’t control. To be a leader in your field you must step up and commit to mastering the necessary skills and tools. Decide today how you will run your business in order to start transforming into the business you need to be.


We have secured the following room block properties for your convenience. All rooms are based on availability.


To view our room block properties and receive preferred rates, please visit: https://tonyr.co/BMVegasRooms2018

Note: All rooms are based on availability and rates will only be honored when reserved online

Feed Your Mind. Grow Your Business
Take Your Business to the Next Level

Business Mastery is the only business seminar in the world created by Tony Robbins to properly prepare you to master the curriculum of skills designed to help you elevate your business to the next level. Admission is extremely competitive and exclusive. Fill out the form below to see if you qualify for Business Mastery. Space is limited so only qualified business owners will be approved.


If after attending the first full day of Business Mastery, you do not feel you have received $1 million worth of value to create exponential growth in your business, turn in your manual and materials and we will send you a full refund for the event.

frequently asked questions
How much is the event?

Price points vary depending on participation. Programs you may have already completed, the number of people in your group, seating type, and timing of purchase determine this. Please contact a Business Mastery Representative at 1-866-696-0679 to learn more about Business Mastery program pricing.

I want to bring associates or vendors I work with. Is there a discounted rate? Group rates?

We have discounted rates for business owners/entrepreneurs/etc. who’d like to bring a team with them. Depending on the number of attendees and the time of purchase will impact group pricing. Please contact a Business Mastery Representative at 1-866-696-0679 for Group Discounts.

What is the breakdown of each day? Can I get a copy of the curriculum?

Unfortunately the curriculum will not be distributed in advance. Tony is a firm believer in “Full Immersion.” The five days will be a deep dive into your business, evaluating where you are and where you want to be, and learning the strategies that will get you there. At the end of the Business Mastery program, you will be a master of Tony’s 7 Forces that you can apply to your business to see real change. Visit the About Page to learn more about the 7 Forces of Business Mastery.

What is the Million Dollar Money Back Guarantee?

If after the FULL FIRST day of Business Mastery you don’t feel that you have received $1 million dollars of value, simply hand in your name badge and workbook and we will refund you for the full ticket price.

Will Tony be there in person? Is he speaking every day of the event?

You better believe he will! Tony is the main speaker and will be on stage and fully in action every single day. We usually have 4-6 influential guest speakers at our Business Mastery event, so you’ll also hear from some of the best and most brilliant in business, whom Tony has personally advised and selected.

Why is this called a program rather than an event?

Tony believes in full immersion and that that is the way to affect real change. This program is structured in a way that will help you reach your business goals, by fully committing to change. This is not just a 5-day event where we send you back out in the world to fend for yourself. It is a comprehensive, 12-month process that takes dedication. We’ve built tools, products and coaching into the program to ensure you have the best chances of success. Five days is just the beginning…

How long is the event? How many hours per day are we in session?

A traditional Business Mastery event is 5 days of full immersion. The program itself is a 12-month commitment that promises real results. Tony is an “Outcome” driven individual–what this means is that each day, programming will go as late and long as is necessary to meet the group’s outcomes! (You’re absolutely going to get your money’s worth.) Some nights will end at 10 PM; some have gone as late as 2 in the morning. If you’re making travel arrangements, we recommend you schedule your flight for the following day. The last day of the event is critical and you don’t want to leave early to catch a flight.

Do I need to attend other events prior to applying for Business Mastery? Are there any prerequisites?

No, with Business Mastery we start from the beginning—with figuring out who and where you are as a business. However, you do need to be a business owner, entrepreneur, and/or someone that wants to radically improve your business. If you are interested in one day running your own business, we highly encourage you to attend and start with the right tools and strategies in hand.

Will food and accommodations be included?

Food and accommodations are not included with the price of your ticket. However, we do contract with hotels in the surrounding area to provide special rates for attendees. Additionally, there are multiple places to eat near the exposition space.

What should I bring to the event?

We suggest bringing layers of clothing, as the event space can get very cold! Bring a pad of paper and pen, and most importantly, bring an open mind.

What is the dress code?

The dress code is business casual, but do dress comfortably. These are long hours and you’ll be moving a bit. Make sure you wear comfortable shoes and bring a sweater or jacket.

Is there upgraded seating?

Yes! If you’re interested in upgrading your seat(s), make sure to speak with a Business Mastery Representative at 1-866-696-0679 for details. We have a limited number of upgraded Diamond seats, which provides early entry and seats at the front of the room. Proximity is Power! If you want the best experience possible, upgrade to Diamond.

Want More Information About The Business Mastery Program?

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