Business Mastery

Las Vegas | August 16-20, 2017

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Over five days and nights, Business Mastery will help you understand the critical factors impacting your business right now, then refocus and realign with the business strategy and psychology you need for competing and innovating, in any economy.

It’s no secret that massive results come from massive action. Business Mastery strategically breaks down the innovative approaches used by industry leaders like Apple, Zappos, American Express and Facebook, to help you discover where your business is now and how you can create a map to reach your goals —or your money back!*

Watch now, as Tony breaks down the “7 Forces of Business Mastery,” which are designed to help companies and brands, just like yours, avoid failure by constantly evolving, improving and adding value. Learn how Business Mastery can help you change your psychology and grow your business and your profits to new levels.



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Keith Cunningham

Regarded as one of the foremost authorities on business mastery, Keith is an expert at helping business owners turn fledgling businesses into highly profitable companies with explosive growth.

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David Meerman Scott

As an internationally acclaimed strategist and bestselling author, David advises emerging companies who are working to transform their industries by delivering disruptive products and services. His advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds.

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Scott Klososky

A former CEO of three successful tech startup companies and principal at consulting firm Future Point of View, Scott specializes in seeing beyond the horizon of how technology is changing the world and will help you decode the technology landscape so you can maximize your business.

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Cody Foster

One of the three founders of Advisors Excel, Cody helped build the firm from zero to $5.1 billion in just 10 years. This doesn’t happen by accident! Learn how he developed and executed revolutionary marketing and training systems that have created a raving fan culture both internally and externally.

The 7 Forces of Business Mastery

At Business Mastery, you will learn the systematic methods to uncover and resolve every issue not yet tackled by you and your team. By viewing and evaluating your business through Tony’s “7 Forces of Business Mastery”, you will be able to prioritize your business’ needs.

Explore how to capture, categorize and sequence your approach to building momentum and maximizing success:

The world is changing too fast for a traditional business plan. You need a map that will guide you from where you are to where you want to be, and give you the flexibility to anticipate and capitalize on change. When you can use business innovation to successfully adapt to changing conditions, you will be in a better position to help your business grow.

For your innovation to truly be strategic, you must know who your customer is and who they need to be. You must dig in to what they value, what their needs are, as well as what will fulfill them. Only then will you add massive value and turn the profit you need.

Become a world-class marketer by finding your X-factor and focusing on value-add marketing. What is an X-factor? It’s a business’s ability to find a way to add intangible value – value that goes beyond what anybody can really measure. It’s the ability to find a way to do more for your clients than absolutely anybody else in your industry and to consistently maintain that standard.

Learn how to find the very best sales people and how to inspire, train, reward and lead them to become a dedicated and powerful sales force.

We all have blind spots. How do you ensure that your business stays financially sound? You can’t just hire a CFO and forget it. Learn the tools to understand and manage your cash, not just your bottom line.

How is it possible to realistically grow your business in a way that doesn’t require extra investment in marketing? You get even smarter about how you deploy your resources. Learn to optimize your business with a series of micro-improvements that create geometric change.

The more value you are able to add to your customer’s life and experience, the more easily you’ll dominate the marketplace. Learn how to understand, anticipate and consistently fulfill the deepest needs of your clients to create fans who advocate on your behalf.

Skill is a power that allows you to complete a goal, but psychology is the state that empowers you to create and maintain vision. Most people don’t realize that 80% of the time, the chokehold restricting growth around businesses of all sizes is the psychology of the leader.

 Psychology trumps skill.
 As Tony explains, you must break through your individual psychological blocks and shift your focus to tap into what will make you ultimately powerful and a force for achievement in any venture.


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Tony Robbins ranks as one of the "Top 50 Business Intellectuals in the World."

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American Express

Tony Robbins was named one of the top 6 advisors to help clients take their business to the next level.

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Harvard Business Review

Tony Robbins ranks among the "Top 200 Business Gurus."

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Worth Magazine

Tony Robbins ranks as one of the "Top 100 Most Powerful People in Global Finance."

Event Information   

The Cosmopolitan of Las Vegas


Tuesday, August 15

5:00pm – 8:00pm

Event Schedule

The times below for the seminar are approximate times only.

Arrive: Tuesday, August 15

Start: Wednesday, August 16, 9:00am

End: Sunday, August 20, 11:00pm

Depart: Monday, August 21

*Please note times are approximate and subject to change.


Dress casually and comfortably throughout the weekend. The room can be extremely cool, so please bring a light jacket or sweater.


We have incorporated time in the program for you to partake in a mid-day snack break. In addition, we do suggest that you stay nourished and pack healthy snacks and a refillable water bottle.


In order to maximize your Business Mastery experience, it is important that you:

  • Show up on time
  • Play full out
  • Bring your team with you so you are able to implement a cultural shift company wide
  • Bring a printed copy of your most recent tax return or financial statement. Working with your own real numbers will help you create customized strategies for the growth of your business.

To know where you need to go in any situation, you’ll need a map. And the map must be up-to-date and accurately reflect the current landscape. To understand where you have to go, you must first be able to locate where you are on that map. To do that in business you must answer five critical questions. What business are you really in? Why did you get into business in the first place? Who are you and what is your core talent? Where are you in the lifecycle of the industry, and the economy, and as a business owner? And finally, what’s next? Today we will break ground on the path to your compelling future.

As Peter Drucker said, business has only two functions — marketing and innovation. Marketing simply means getting people to do business with you. But these days, there is marketing on everything from bananas to boarding passes. We will discover how to standout in the field by adding value and offering expertise instead of interrupting your client, and inundating them to the point of the opt-out like so many others. Innovation is finding a way to meet your client’s needs better than anybody else. It doesn’t have to be glamorous, but it absolutely has to be strategic. You must innovate in ways that actually matter to your client. Once we uncover the unique ways you meet your customers needs better than your competitors, we will discuss the three ways to grow your business and tailor a 10-10-10 plan that’s right for you.

Most people think that in order to have explosive growth, you have to make giant changes. In reality, if you understand the force of optimization and maximization of your people, processes, and financials, you can grow your business consistently while others are taking wild risks that don’t always pay off. Today, we’ll learn how to assess and measure each process in the marketing and sales value chain in order to make the small changes that compound to account for huge gains.

What do Larry King, Donald Trump, Mike Tyson, Elton John, Mick Fleetwood, and Cyndi Lauper all have in common? They are just a few high-earners in their respective fields who have all filed for bankruptcy. Ironically, it’s possible to do everything right and still end up, upside-down at the bottom of the books. Financial security buckets and asset allocation assignments are some of the most important decisions you will make in your business and today we will find your opportunities and learn how to protect against the downside.

The psychology of an organization’s leader is the difference between success and failure; it’s the difference between a one-time success that is never followed up, and a consistent habit of meeting and exceeding customer needs. To be successful in business, a leader must learn to destroy the limitations in their mind. We all come up with a story when things aren’t going well and the story is about something that is not our fault and that we can’t control. To be a leader in your field you must step up and commit to mastering the necessary skills and tools. Decide today how you will run your business in order to start transforming into the business you need to be.


McCarran International Airport (LAS)

5757 Wayne Newton Blvd. | Las Vegas, NV 89119


Visit Website

Distance from Cosmopolitan = 3.0 miles


We have secured the following room block properties for your convenience. All rooms are based on availability.


3708 Las Vegas Blvd South | Las Vegas, NV 89109

Online: https://aws.passkey.com/go/STNEY7
By phone: Call 702-698-7575 (local) or 855-435-0005 (toll free) and reference group code STNEY7


Below, we have provided a map with other hotels that are in the area for your convenience.

Breakthrough Stories

Business Mastery

Small changes, massive results

Optimization and Maximization

Business Mastery

Tony’s secret to powerful sales

Sales Mastery Systems

Business Mastery

What’s your X Factor?

World-Class Marketing

Business Mastery

If you don’t do this, your competitors will

Constant & Strategic Innovation

Business Mastery

Are you setting your business up for failure?

Create the Ultimate Business Map

Business Mastery

What is Business Mastery?

Discover Tony’s secret to a thriving business

Business Mastery

Overcoming the fear of failure

How one business owner turned her loss into success

Business Mastery

Is your psychology preventing your growth?

Transform obstacles into opportunities

Business Mastery

Your Business Mastery Guarantee

What would you do with $1 million dollars of business knowledge?

Business Mastery

Finding a way when there is “none”

How one business owner found a strategic approach to success

Business Mastery

Are your clients talking about you?

Tony's 4 Strategies to Create Raving Fan Clients

Business Mastery

The 2-millimeter rule

How small changes can bring massive results

Executive Coaching
Business Mastery

Business Mastery breakthroughs

Discover what’s holding your business back

Business Mastery

The Key to Improving Your Profits

Anticipation: Financial and Legal Analysis

Business Mastery

5 Strategies to Dominate Sales

Sales Mastery Systems

Business Mastery

Stand out in the crowd

5 Essentials of World-Class Marketing

Business Mastery

Provide More Value Than Anyone Else

The 4 keys to Constant and Strategic Innovation

Business Mastery

Throw Out Your Business Plan

Create a Business Map

Business Mastery

The real life story of an Artist

One Artist discovers her true nature through the joy of her mission

Business Mastery

The real life story of an Entrepreneur

An Entrepreneur’s fight to escape ‘normal’ employment

Business Mastery

The real life story of a Manager

One man’s path to fulfillment

Business Mastery

Who are you — really — in your business?

How one business owner found complete enlightenment

Business Mastery

4 principles of strategic innovation

Never stop trying to serve your customers in new ways

Take Your Business to the Next Level

Business Mastery is the only business seminar in the world created by Tony Robbins to properly prepare you to master the curriculum of skills designed to help you elevate your business to the next level. Admission is extremely competitive and exclusive. If you are ready to learn and master the strategies to help you grow your business and stay extremely competitive, do not hesitate, apply now.


If after attending the first full day of Business Mastery, you do not feel you have received $1 million worth of value to create exponential growth in your business, turn in your manual and materials and we will send you a full refund for the event.


Price points vary depending on participation. Programs you may have already completed, the number of people in your group, seating type, and timing of purchase determine this. Please contact a Business Mastery Representative at 1-866-696-0679 to learn more about Business Mastery program pricing.

We have discounted rates for business owners/entrepreneurs/etc. who’d like to bring a team with them. Depending on the number of attendees and the time of purchase will impact group pricing. Please contact a Business Mastery Representative at 1-866-696-0679 for Group Discounts.

Unfortunately the curriculum will not be distributed in advance. Tony is a firm believer in “Full Immersion.” The five days will be a deep dive into your business, evaluating where you are and where you want to be, and learning the strategies that will get you there. At the end of the Business Mastery program, you will be a master of Tony’s 7 Forces that you can apply to your business to see real change. Visit the About Page to learn more about the 7 Forces of Business Mastery.

If after the FULL FIRST day of Business Mastery you don’t feel that you have received $1 million dollars of value, simply hand in your name badge and workbook and we will refund you for the full ticket price.

You better believe he will! Tony is the main speaker and will be on stage and fully in action every single day. We usually have 4-6 influential guest speakers at our Business Mastery event, so you’ll also hear from some of the best and most brilliant in business, whom Tony has personally advised and selected.

Tony believes in full immersion and that that is the way to affect real change. This program is structured in a way that will help you reach your business goals, by fully committing to change. This is not just a 5-day event where we send you back out in the world to fend for yourself. It is a comprehensive, 12-month process that takes dedication. We’ve built tools, products and coaching into the program to ensure you have the best chances of success. Five days is just the beginning…

A traditional Business Mastery event is 5 days of full immersion. The program itself is a 12-month commitment that promises real results. Tony is an “Outcome” driven individual–what this means is that each day, programming will go as late and long as is necessary to meet the group’s outcomes! (You’re absolutely going to get your money’s worth.) Some nights will end at 10 PM; some have gone as late as 2 in the morning. If you’re making travel arrangements, we recommend you schedule your flight for the following day. The last day of the event is critical and you don’t want to leave early to catch a flight.

No, with Business Mastery we start from the beginning—with figuring out who and where you are as a business. However, you do need to be a business owner, entrepreneur, and/or someone that wants to radically improve your business. If you are interested in one day running your own business, we highly encourage you to attend and start with the right tools and strategies in hand.

Food and accommodations are not included with the price of your ticket. However, we do contract with hotels in the surrounding area to provide special rates for attendees. Additionally, there are multiple places to eat near the exposition space. We recommend stocking up on healthy snacks and bringing them with you, as you’ll want to fuel your body throughout the event to keep you going!  Water will be provided all day/every day. If you prefer bottled water, pick up a few bottles when you purchase your snacks.

Bring snacks and a bottle of water to keep you fueled and hydrated. We suggest bringing layers of clothing, as the event space can get very cold! Bring a pad of paper and pen, and most importantly, bring an open mind.

The dress code is business casual, but do dress comfortably. These are long hours and you’ll be moving a bit. Make sure you wear comfortable shoes and bring a sweater or jacket.

Yes! If you’re interested in upgrading your seat(s), make sure to speak with a Business Mastery Representative at 1-866-696-0679 for details. We have a limited number of upgraded Diamond seats, which provides early entry and seats at the front of the room. Proximity is Power! If you want the best experience possible, upgrade to Diamond.

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